Lenny's Subs Embarks on Massive Tennesse Expansion

Lenny’s Subs, a sandwich chain based in Memphis, Tennessee, is preparing for an aggressive expansion throughout its home state.

"We want to own the state of Tennessee, and there is plenty of room for growth in Nashville," Bob Ritter, vice president of franchise and market development for Lenny's Subs, told QSR Magazine. "It's a growing area, and the potential for new unit growth is outstanding."

Currently, Lenny's has three locations in Nashville, with nearly 40 throughout Tennessee. Their plan for expansion entails opening five locations in 2015, 18 in 2016, and 25 in 2017.

"We're looking to add an additional 20 locations across Tennessee over the next five years,” Ritter adds. "It is important for us to focus our development efforts in Nashville, Memphis, and Knoxville while also expanding to smaller markets in the state."

Along with their expansion will come a modern design, according to President and COO Jason Vaughn. As the next generation of Lenny's Subs enter the market, the brand will feature a new color palette and modern furnishings in their locations.

"We have created an environment that extends beyond lunch, and our new look really elevates our brand, taking us to the next level." he told QSR Magazine. "The updated interior will not only resonate more with our consumer, but will also attract franchise candidates looking for a great business opportunity."

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

Lenny's Subs Embarks on Massive Tennesse Expansion

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