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How Lightbridge Academy Builds Trust With its Parents

The child care franchise utilizes the three main points of safety, security and technology to build long-lasting relationships with parents.

By Luca Piacentini1851 Franchise Managing Editor
SPONSOREDUpdated 2:14PM 03/29/21

Enrolling one’s child in child care is one of the most important decisions that any parent can make, this decision is even more heightened during a pandemic. A recent Yale University study found that, “exposure to child care was not associated with an elevated risk of spreading COVID-19 from children to adults, provided the child care programs took multiple safety measures.” Yet many working parents still have concern.

As Innovators in Educational Child Care®, Lightbridge Academy has been an early adopter of enhanced health & safety technology and protocols necessary to build consumer confidence and ensure the long term viability of its business model. Lightbridge Academy’s Circle of Care philosophy inspired the brand to create a circle of security that is unparalleled in the child care industry.

During this time of elevated concern for health & safety, Lightbridge Academy has now made a major investment to help minimize the impact of COVID-19 and ensure that franchisees are creating a safe, clean and healthy learning environment.

Utilizing State-of-the-Art Technology

At the forefront, each child's safety and well-being is Lightbridge Academy’s highest priority, and the brand has invested in the latest technology to create that environment within every Lightbridge Academy center.

“We know that a secure facility is the one of the important factors in establishing trust with parents,” said Stephanie Hickman, the center director of the Lightbridge Academy in Bethlehem Twp., Pennsylvania. “Even before COVID-19, our centers had biometric finger scanning, coded entry system, internal video monitoring, silent alarms and more.” 

With limited center visitors, the brand’s ParentView® Internet monitoring, is a systemwide technology offering a way for parents to remain connected ensuring peace of mind. Parents can check in on their child at any time during the day from work, home or anywhere. The tool enables parents to see their child in real-time over a secure, password-protected internet connection. In addition, a parent eCommunication app is used to send ongoing updates on the child. Parents will receive important classroom announcements, reminders, photos, videos and daily reports. It is also a great parent tool for doctor visits, as it helps to keep track of important information such as what children ate, how they slept and even potty details.

“Lightbridge’s investment in this kind of technology creates transparency and really builds trust with first-time parents — parents get an electronic report emailed or they can check it out through the app and leave notes with teachers,” said Hickman. “Especially with COVID-19, when parents are not seeing teachers in person everyday, it is great that they can give us in-depth details about how the child’s day has been going, especially for infants.”

Promoting Security Through In-Depth Training and Open Communication

Beyond technology, Lightbridge Academy sets the bar high for candidates wanting to join the brand’s Circle of Care. Every staff position requires special qualifications. In addition to obtaining their Child Development Association Credential™, Lightbridge Academy prefers that all lead teachers hold a minimum of an Associates Degree in Child Development or a Bachelor of Arts in Education with a focus in Early Childhood Education. In some markets, the requirements even exceed those minimum requirements. Every Lightbridge Academy employee receives a thorough fingerprint and background check prior to employment and must also be CPR and first-aid certified.

“We build strong relationships with parents — I know every single family enrolled at the school, and we believe that trust starts with the very first interaction,” said Hickman. “The way we see it, the more parents know us, the more comfortable they feel and the easier it is to build a trusting relationship. Our goal is to keep parents informed and create a true partnership from day one.” 

Lightbridge Academy teachers are ultimately hired based on their alignment with the brands’ core values and ability to create a high-care culture. They understand that in addition to educating and caring for children, parents need support also. That is why open communication with the families Lightbridge Academy serves is a high priority for the brand. 

Offering Heightened Safety Measures Post-COVID

Now, in response to COVID-19, the leading early education and child care franchise has announced the launch of the Lightbridge Promise, which reinforces the company’s top priority to ensure the health and safety of all of those in their Circle of Care. The Lightbridge Promise is the gold standard in the child care industry for cleanliness, security and peace of mind.

The brand has not only invested in the Microcon - a state-of-the-art air purification and filtration system but also implemented enhanced protocols to safeguard the health of children, families and staff members.

It has been amazing to support the community during this time — the children are so excited to return to the school and see friends, classrooms and teachers,” said Hickman. “Trust is also about transparency and communication — we’ve prioritized constant communication with parents during the pandemic to ensure that they understand how we are handling different protocols and are kept up to date with best practices. That is a huge part of building trust. When children and parents return to their local Lightbridge Academy center, we are there to greet them at the door and make them feel welcome.”

The initial start-up cost for a Lightbridge Academy location is $549,228 to $767,635, with a franchise fee of $40,000. To learn more about franchising with Lightbridge Academy, visit http://lightbridgeacademyfranchise.com/.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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