Little Caesars® Pizza Identifies France as Key Target Market for International Expansion

Little Caesars® Pizza, one of the world’s largest pizza chains, is continuing its expansion throughout Europe and has its sights set on France next. 

The decision to expand into France comes as Little Caesars Pizza announces development initiatives in Germany, Portugal and the United Kingdom, as well as plans to open additional stores in Spain. 

“Little Caesars Pizza has 63 years of experience, and we know how to create a compelling franchise opportunity in new markets,” said Carlos Vidal, vice president of international development for the brand. “We are confident we will be able to do so in France, where the pizza market is booming and where there is a hunger for the quality, convenience and value Little Caesars is known for around the globe.”

Why Little Caesars Pizza is Primed for Growth in France

Little Caesars Pizza revolutionized the pizza industry nearly 20 years ago when it introduced its signature HOT-N-READY® concept. HOT-N-READY® gives customers the quick and easy option to simply stop in and carry out a freshly made large pizza and side items without waiting or ordering ahead. Not only are the products made with fresh, natural ingredients, but they are sold at an all-day value every day, providing an excellent meal option for families and individuals. The concept quickly took off in the United States and has since then spread to other Little Caesars Pizza markets.    

“French consumers will love our HOT-N-READY® concept,” said Vidal. “No other pizza chain can offer delicious pizza with high-quality ingredients, like fresh mozzarella and Muenster cheese, right out of the oven at a low price—as low as €6 in some European markets. Our prices are lower than the competition, which is especially important in today’s economic climate.”

How Little Caesars Pizza Positions International Franchisees for Success

When entering a new market for the first time, Little Caesars Pizza works hard to provide franchisees with the tools and resources needed to appeal to the palate and behaviors of the local consumer. The team conducts market research to roll out well-positioned menu items, limited-time offers and more. The brand also offers its franchisees guidance in the areas of training, supply chain, operations and development.

Little Caesars is seeking franchise candidates with a minimum of $1.5 million in liquid assets and $2,500,000 in net worth and who possess the drive and expertise to build 50 or more stores in a five-year span. Ideal candidates have a passion for the industry and a comprehensive understanding of their local culture and market to bring the brand to France.

“France loves pizza, and the time has never been better for interested entrepreneurs to introduce Little Caesars Pizza to the country for the first time,” said Vidal. “We are excited to work with qualified franchisees in France as we continue to bring Little Caesars Pizza’s three brand pillars of value, quality and convenience to new communities.”

Franchisee candidates who are interested in learning more about Little Caesars Pizza are welcome to attend MAPIC, in Cannes, France, from November 29 to December 1, where members of the chain’s international development team will be available at booth P-1.G20.  

For more information about franchising internationally with Little Caesars, please visit https://international.littlecaesars.com/.