Brand: Locate AI
Website: https://www.locate.ai/
Supplier Profile: https://1851franchise.com/supplier/locate-ai
Service Segment: Site Selection, Real Estate Analytics, Location Intelligence
Top Clients: Zoup! Eatery, Fit Body Boot Camp, WINGERS Restaurants
Location selection is a critical factor in business success, and Locate AI is revolutionizing this process through advanced artificial intelligence and machine learning technology. The company's powerful platform helps businesses make data-driven decisions about where to open new locations by analyzing thousands of variables to identify optimal sites with the highest probability of success.
Company Overview
Locate was established with a clear mission: to make retail real estate data-driven. What began as a technology platform has transformed into a full-service real estate firm that integrates cutting-edge location intelligence with traditional brokerage services. This unique hybrid model allows Locate to offer retailers a one-stop solution that leverages both artificial intelligence and human expertise.
With mobile data tracking over 200 million devices (approximately 50% of the U.S. population), nine years of training data for its proprietary AI models and thousands of retail professionals using the platform, Locate has positioned itself at the intersection of technology and real estate expertise.
Innovative Methodology
The core of Locate's approach is its proprietary AI platform that processes the largest mobile database in the industry. This gives them unprecedented insight into consumer behavior at the most granular level — analyzing foot traffic, shopping patterns and consumer profiles on an hourly basis at virtually every intersection in the United States.
Locate’s commitment to customization and recognition that every client and deal is unique further differentiates the brand. With AI models tailored specifically for each business, Locate is able to provide more relevant and accurate predictions.
Core Features and Benefits
Locate's comprehensive platform offers several key capabilities:
- Mobile Data Analytics: Tracks consumer behavior, foot traffic patterns, trade areas, and demographic information through an extensive mobile database.
- AI-Powered Revenue Forecasting: Predicts potential performance with customized models specific to each business type.
- Market Ranking: Identifies top markets, neighborhoods and specific locations based on proprietary algorithms.
- Cannibalization Analysis: Assesses how new locations might impact existing stores to prevent market saturation.
- Deal Management Platform: Streamlines the entire site selection process with notification systems, contextual reports and team collaboration tools.
- Pipeline Tracking: Provides a centralized system to monitor all potential deals and their status.
- Integrated Brokerage Services: Combines technological insights with experienced broker expertise for complete end-to-end support.
Impact and Success Stories
Early in Zoup! Eatery/Z!Eats’ journey, when it had just 12 locations, the team was looking for a better way to grow. With the help of Locate, the brand was able to grow to over 50 locations, targeting the right spots for expansion.
“We were new to artificial intelligence. Everything else was more linear,” a representative said in a testimonial. “It was kind of hard to wrap our heads around that in the beginning … but they were great about explaining it.”
Now, the brand can identify pockets of people and their respective movements based on cell phone data, allowing the team to better understand where people go and when. With this, the franchise development team can more quickly rule out “bad” sites and identify prime sites, meaning franchisees can also open more quickly.
Why Locate AI Stands Out
- Dual Expertise Model: Uniquely combines AI-powered analytics with seasoned brokerage professionals, bridging technology and traditional real estate.
- Unparalleled Data Resources: Leverages the industry's largest mobile database, tracking 50% of the US population for superior consumer behavior analysis.
- Integrated Service Approach: Offers analytics and brokerage services together, eliminating the traditional conflict between these two essential components.
- Cost-Effective Solutions: Provides industry-leading mobile data and AI insights at no additional cost when using their brokerage services.
- Precision-Focused: Measures consumer activity at the intersection level — much more granular than typical trade area analysis.
- Rapid Assessment Tools: Enables quick, confident decision-making through contextual reports and collaborative platforms.
To learn more about how Locate AI can support your franchising journey, visit https://www.locate.ai/.
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