Franchise News
SPONSORED
Michael Berretta, VP of network development for the Americas at International Workplace Group, discusses why more employees are looking to the hybrid model.
In early 2020, many employers were inspired to implement a hybrid work policy that allowed their employees to work from the office, home or flexible working space. Unfortunately, shortly after the concept gained traction, the COVID-19 pandemic hit, and communal spaces were shut down.
Now that regulations have become a bit more lenient, people feel comfortable being in group settings, and the appeal of flexible workspaces has returned.
One of the primary drivers of hybrid demand is the desire to shorten time-consuming, expensive commutes.
“The preference is becoming evident that our customer is not interested in a long commute,” said Michael Berretta, VP of network development for the Americas at IWG. “We’re seeing a real demand surge in users wanting to be as close as possible to home.”
As more flexible workspace investors enter the market, targeting the correct geographies to provide locations close to all professionals will be crucial to leveraging the revived demand.
Read more at labusinessjournal.com.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
