Mainland

Join me on Franchising Coffee &amp; Analytics&nbsp;as I offer a discussion on 10 Truths of Lead Generation and Easing the Uncomfortable Feelings&nbsp;– happening at 4 p.m. CST on July 15.&nbsp;<blockquote>REGISTER HERE: <a href="https://streamyard.com/watch/SP7GHkHESNxV?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-lead-generation-insights-2729798" target="_blank" rel="nofollow">https://streamyard.com/watch/SP7GHkHESNxV</a>&nbsp;</blockquote>Also, be sure to sign up for FranCamps this year (<a href="http://www.1851francamp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=franchise-lead-generation-insights-2729798" target="_blank" rel="nofollow">www.1851francamp.com</a>) to gain peer-to-peer franchise growth consulting and planning (Chicago is in September).Welcome to the back half of 2025. I know what you are all thinking – where did the year go; or how did the year go by so quickly? Truth is, it goes fast every year. Welcome to adulting. Welcome to hard work. Welcome to a life full of pressures.For this month’s note, I have decided to focus on speed. Speed of content versus long-form. Why? Absorbing content is changing fast. You will engage in the video/Webinar. You may even read a few of my paragraphs. But that’s where our attention stops. We live in a TMZ world.Thus, I will expand (make sure you register) on my July 15 call, but here are the notes/topics for discussion.&nbsp;It’s All About the Money: Candidates want to know numbers, then passion/culture connections. The Funnel is Not Created Equal: Brand X may have higher AUVs. That drives different candidate responsiveness. Applications &gt; Leads: We want quality candidates. All monies should be directed toward that. Leads Make Us Feel Good, Though: I could tell you how things work, it doesn’t mean leads don’t feel good. KPIs are Created by You: You have to build a story that aligns to the success metrics of leadership/boards. Discovery Day Failures Can Tell You a Lot: You should be at 100 percent. If not, you have a gap. An Unresponsive Lead Doesn’t Mean Cold: They may not be ready. What tools can you give them. The Louder the Drumbeat, the Higher the Chances at Winning: You want candidates feeling FOMO. Call 1 is the Most Important: It’s your active pickup line. Your website is your wingman. Celebrate the Value of the Deal: Build out a tracker to showcase performance of franchisees. Do you enjoy a blowout win or a close victory more?&nbsp;Join me during our engaging conversation on July 15.

Coffee & Analytics graphic with photo of Nick Powills

10 Truths to Fix Messy & Uncomfortable Franchise Lead Generation

1851 Franchise

Ahead of our "Franchising Coffee & Analytics" discussion, here are 10 truths to confront the messy reality of lead gen and start building a more effective growth pipeline.

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

franchise-lead-generation-insights

INFORMATION

Contact

About Mainland

Hello by Mainland

Other Publications

Learn

Download Brochure

Visit Website

MAINLAND

Facebook

LinkedIn

Instagram

SOCIAL MEDIA

Mainland Secures Nearly $10 Million in Media Value for Franchise Clients in Early 2025

Best PR Firms for Franchising: How Mainland Lifts Franchisees' Stories in the Media

Top Chicago PR Firm Mainland: Why the Consistency of PR Drumbeat Matters in Sales

MAINLAND MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MAINLAND

CONTACT MAINLAND

facebook

instagram

linkedin

First Name

Last Name

Email

Phone

Comments

Contact Mainland

1851 Franchise Coffee & Analytics design with photo of Nick Powills

Franchise Truth Bombs: What Buyers Wish They Knew Before Signing!

franchise-truth-bombs-what-buyers-wish-they-knew-before-signing

Coffee & Analytics: The Secret to Attracting Multi-Unit Franchisees

coffee-analytics-the-secret-to-attracting-multi-unit-franchisees

top-chicago-pr-firm-mainland-why-the-consistency-of-pr-drumbeat-matters-in-sales

Franchise Growth Is Messy. Lead Gen Is Uncomfortable. Let’s Fix It.

MORE STORIES LIKE THIS