When turbulence hits, you have two choices: You can do something about it, or you can do nothing about it. That tends to be the case with franchising.
In this episode of FranX, Mainland CEO Nick Powills and franchise lawyer Charles N. Internicola discuss critical decisions during times of economic downturn and the consequences of those decisions.
In 2008, Marco’s Pizza went from being relatively unknown to being one of the leaders in the pizza industry. During that time, they invested significantly more resources into franchise development. The result? Marco’s Pizza has created sustainable buzz and a network of franchisees that are expanding within their system.
The lesson here is that it isn’t always wise to pump the breaks when times get tough. Scaling back during a difficult economy can result in stunted growth later on.
Watch the full video here on YouTube.
Join the conversation!
Create your free FranX profile here.
Subscribe to the FranX YouTube channel here.
Join the Franchise Growth Mastermind Community here.
Mainland
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Some took advantage in 2008. Some didn't. Some took advantage during COVID. Some didn't. Some are going backward now -- some are pressing forward. What can happen to franchise brands when there is turbulence in the economy?
When turbulence hits, you have two choices: You can do something about it, or you can do nothing about it. That tends to be the case with franchising.
In this episode of FranX, Mainland CEO Nick Powills and franchise lawyer Charles N. Internicola discuss critical decisions during times of economic downturn and the consequences of those decisions.
In 2008, Marco’s Pizza went from being relatively unknown to being one of the leaders in the pizza industry. During that time, they invested significantly more resources into franchise development. The result? Marco’s Pizza has created sustainable buzz and a network of franchisees that are expanding within their system.
The lesson here is that it isn’t always wise to pump the breaks when times get tough. Scaling back during a difficult economy can result in stunted growth later on.
Watch the full video here on YouTube.
Join the conversation!
Create your free FranX profile here.
Subscribe to the FranX YouTube channel here.
Join the Franchise Growth Mastermind Community here.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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