Big Blue Swim School has been a leader in the industry since national champion swimmer Chris DeJong implemented his vision to help young swimmers reach their full potential in the water and develop skills that will contribute to life-long confidence in 2009. Since its founding, Big Blue Swim School has already broken an impressive number of gold-medal-worthy benchmarks including securing majority-stake backing from private equity from Level 5 Capital Partners; introducing innovative proprietary lesson planning and scheduling software, LessonBuddy™; and opening its doors to franchising.
Big Blue has been extending franchise opportunities since October 2018 and so far, has grown its footprint to an impressive five open corporate locations and 81 sold franchise locations across 18 states. In its first year, Big Blue has made considerable headway to reaching its goal of 150 locations signed by 2021, thanks to the high-value content and digital marketing strategy from 1851 Franchise.
In order to reach prospective franchise candidates, 1851 Franchise has produced a pool of content that speaks to every aspect of the Big Blue franchise opportunity, including growth updates, target markets where the brand has already scouted and sourced real estate, profiles of franchisees that have joined the system, executive leadership features, and brand differentiators, to name a few. According to Chief Development Officer Scott Thompson, the majority of franchisees who have signed with Big Blue reveal that they were introduced to the brand by 1851 Franchise content. Thompson says the stories published in 1851 Franchise have helped paint a clear picture of who the brand is and why it’s an attractive franchise opportunity.
“1851 Franchise has produced innovative stories and used their AMPD technology platform to connect those stories to our target audience through digital marketing,” said Thompson. “Rather than someone going through all these websites and questioning if this opportunity is right for them, 1851 gives people the clarification and answers they need about Big Blue. People are interested in us because of these stories.”
1851 Franchise thrives on telling unique and compelling stories that will resonate with a brand’s specific audience. Nick Powills, CEO of 1851 Franchise, says that in today’s content world, “it’s about the message the audience wants to read, not the message the writer wants to deliver.”
“We have nailed key personas and when we’re creating stories, we can story-tell the way a specific audience wants to learn about the brand,” said Powills. “1851 Franchise also creates content that flows and takes candidates on a validation and research journey of the brand.”
With the wave of prospect-engaging content from 1851 Franchise, Thompson is confident that Big Blue will reach its growth goal of 150-units in 2023.
“We get a lot of positive feedback from folks who have read our stories, which makes our team really excited for the future stories that 1851 Franchise will be producing to help us grow,” said Thompson
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In its first year of franchising, Big Blue Swim School has partnered with multi-unit, multi-brand franchisees to grow its national footprint, thanks to strategic content marketing strategy and execution from 1851 Franchise.
Big Blue Swim School has been a leader in the industry since national champion swimmer Chris DeJong implemented his vision to help young swimmers reach their full potential in the water and develop skills that will contribute to life-long confidence in 2009. Since its founding, Big Blue Swim School has already broken an impressive number of gold-medal-worthy benchmarks including securing majority-stake backing from private equity from Level 5 Capital Partners; introducing innovative proprietary lesson planning and scheduling software, LessonBuddy™; and opening its doors to franchising.
Big Blue has been extending franchise opportunities since October 2018 and so far, has grown its footprint to an impressive five open corporate locations and 81 sold franchise locations across 18 states. In its first year, Big Blue has made considerable headway to reaching its goal of 150 locations signed by 2021, thanks to the high-value content and digital marketing strategy from 1851 Franchise.
In order to reach prospective franchise candidates, 1851 Franchise has produced a pool of content that speaks to every aspect of the Big Blue franchise opportunity, including growth updates, target markets where the brand has already scouted and sourced real estate, profiles of franchisees that have joined the system, executive leadership features, and brand differentiators, to name a few. According to Chief Development Officer Scott Thompson, the majority of franchisees who have signed with Big Blue reveal that they were introduced to the brand by 1851 Franchise content. Thompson says the stories published in 1851 Franchise have helped paint a clear picture of who the brand is and why it’s an attractive franchise opportunity.
“1851 Franchise has produced innovative stories and used their AMPD technology platform to connect those stories to our target audience through digital marketing,” said Thompson. “Rather than someone going through all these websites and questioning if this opportunity is right for them, 1851 gives people the clarification and answers they need about Big Blue. People are interested in us because of these stories.”
1851 Franchise thrives on telling unique and compelling stories that will resonate with a brand’s specific audience. Nick Powills, CEO of 1851 Franchise, says that in today’s content world, “it’s about the message the audience wants to read, not the message the writer wants to deliver.”
“We have nailed key personas and when we’re creating stories, we can story-tell the way a specific audience wants to learn about the brand,” said Powills. “1851 Franchise also creates content that flows and takes candidates on a validation and research journey of the brand.”
With the wave of prospect-engaging content from 1851 Franchise, Thompson is confident that Big Blue will reach its growth goal of 150-units in 2023.
“We get a lot of positive feedback from folks who have read our stories, which makes our team really excited for the future stories that 1851 Franchise will be producing to help us grow,” said Thompson
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
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