When Thomas Nieto came across Main Squeeze Juice Co. in 2017, a mom-and-pop juice bar and smoothie shop that was making waves in the local town of Lake Charles, Louisiana, he fell in love with the healthy living concept and recognized an opportunity to franchise the brand as his next business development venture. Since acquiring the brand from its original founders, the Main Squeeze Juice Co. brand has been on a mission to take on the health food industry juggernauts as it expands through franchising. With 28 locations open in five states,120 committed franchise locations, a plan to open nearly one/month in 2023, and expectations to sign over 40 locations this year, Main Squeeze Juice Co. is on an explosive growth trajectory soon to become the nation’s largest fresh-made juice company franchise.
“This business is simply too good not to share — we have an amazing menu, proprietary technology, industry-leading AUVs, in-depth real estate support and more,” said Nieto, CEO of Main Squeeze Juice Co. “It is a very special concept, and demand is huge. As a franchise, we have a brand that is life-changing and transformative — you can make a real impact on the people you serve. Now, we have the capital and the infrastructure to double down on the brand and bring that opportunity to more people through franchising.”
How Main Squeeze Juice Co. Brand is Changing Lives
As someone with in-depth experience in the franchising industry, Nieto — who had held the role of COO at a popular cell phone repair franchise — knew a great business model when he saw one. Not only was he inspired by the branding, the quality and the financials, he also connected with the mission personally.
“After taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, I was sold on the spot,” said Nieto. “I brought on my brother-in-law and now CFO, Michael Canseco, as well as my sister as COO and in-house dietitian, Julie Nieto Canseco, and the rest is history. This is a very special concept, and demand is huge. Best of all, we are able to empower people to live better and healthier lives.”
As Main Squeeze Juice Co. has continued to grow with their passionate franchisees and loyal guests, countless stories of life transformation have continued to fuel the expansion of the brand.
“The Main Squeeze Juice Co. brand has the power to change lives,” said Nieto. “We had one store manager who was told by her doctors she could not get pregnant due to her being unhealthy and overweight. This was the trigger for her to take action, and it started with her drinking a Java Nut smoothie at Main Squeeze. As she began incorporating more juices into her lifestyle, she lost 100 pounds and is now expecting her first baby. We had another customer who reached out to tell us that he lost 170 pounds. I knew right away that this could make a real difference in the lives of potential franchisees, the lives of our customers, by investing in and evangelizing this concept.”
What Puts Main Squeeze Juice Co. in a League of Its Own
So, how did Main Squeeze Juice Co. become popular so quickly? “No one offers fresh, cold-pressed juice like us,” said Nieto. “We are the only place you can get it. We continually invest in creating unmatched juice and smoothie flavors that appeal to the masses. That is why we are becoming one of the biggest players in this space.”
The dietitian-designed, superfood-inspired menu includes proprietary recipes that focus on combining nutritious and delicious ingredients. The selection of fresh and raw cold-pressed juices is made daily with 2-4 pounds of produce in each bottle, which is never pasteurized or HPP'd, and the superfood smoothies are made with whole fruits and vegetables; no ice, fillers or syrups. The menu also includes several acai and pitaya bowls options.
This industry-leading consumer offering has helped put the Main Squeeze Juice Co. name on the map. The brand recently received an infusion of capital from Conscious Capital Growth based in Scottsdale, Arizona, an acquisition and growth accelerator firm focused on the franchise industry. The company's unique platform includes experienced leaders, industry advisors, instant infrastructure, and access to capital, bringing a decades-long track record of success in Wellness, Beauty, Pet, Services, Food & Beverage, Education, and Consumer Packaged Goods & Retail.
“We decided they would be a great partner from a strategic and capital standpoint,” said Nieto. “Since then, we’ve been scaling up, adding franchisee resources to support our rapid franchise growth with plans to cross the 100-unit mark by 2025.”
How Main Squeeze Juice Co. Offers Franchisees Industry-Leading Technology, In-Depth Real Estate Support and an In-House R&D Team
When it comes to the Main Squeeze Juice Co. franchise model, there is certainly no shortage of advantages.
For one, the corporate team has developed management software that gives owners control over their business no matter where they are located. The custom-made software program assists with everything from the point-of-sale system to inventory management to employee onboarding to food production to text message marketing and more.
“Our proprietary software system will automate most aspects of your business from the point of sale system to employee onboarding, training, inventory management, reporting, and customer feedback,” said Nieto. “We pride ourselves in being the only juice and smoothie franchise that offers its franchisees a custom-built, proprietary management and POS software system.”
Similarly, the Main Squeeze Juice Co. team helps franchisees select store locations using a proprietary site selection process, which uses over 50 data points along with boots-on-the-ground assistance to make sure the store is located in the perfect place to maximize business.
“From real estate and administrative setup to marketing programs and hiring, franchisees have access to in-depth onboarding and training programs to ensure that they not only open as quickly as possible, but also feel as equipped as possible to operate their store long-term,” said Nieto.
When it comes to maintaining quality and ensuring customers are happy, the Main Squeeze Juice Co. team includes an in-house, registered dietitian-nutritionist that is constantly working on sourcing the best and healthiest ingredients, keeping the brand on the cutting edge of the nutrition industry. The brand has also established a nationwide network of vendors and has negotiated exclusive Main Squeeze Juice Co. franchisee pricing with many of them as well as bulk buying programs on sustainable supplies.
Why Now is the Time to Invest in the Main Squeeze Juice Co. Brand
It is no secret that smoothie and fruit juice concepts have been booming over the last decade. The $800 billion health and wellness industry is one of the fastest-growing categories in the franchising industry and the smoothie and juice bar sector, in particular, is worth almost $3 billion. Main Squeeze Juice Co. gives franchisees a well-positioned opportunity to fill that demand in their communities.
“I would challenge anyone to try our product and compare it to any of the competitors,” said Nieto. “We have innovative eco-friendly packaging, a modern and inviting store design, unmatched flavor profiles, premium juice quality, cutting edge store management software and the best team. This brand is really something genuinely special.”
Nieto says the average ticket price for these high-end products is also higher than many other businesses, coming in at $19. According to the brand's 2022 FDD, the AUV for the top 25 performing Main Squeeze Juice Co. locations came in at $760,000 last year, with the initial investment ranging from $382,500 to $574,000*
“Overall, we've created a product that tastes phenomenal and provides people with all of the health-centric benefits they crave,” Nieto said. “Our products offer something for everyone at any phase in their health journey, to support making a major lifestyle change because our juices taste good and are healthy at the same time. That is a huge advantage.”
Now, Main Squeeze Juice Co. is seeing exceptional growth, with much of it coming through multi-unit Area Representative agreements. The brand is on the verge of signing a 30-unit deal in Arizona, a 35-unit deal in Texas and a 16-unit deal in Florida. Now, the brand is actively looking for qualified franchise partners to expand the concept in its priority markets of South Florida, Atlanta, Dallas-Fort Worth and Arizona.
“We see a bright future for this franchise,” said Nieto. “Not only can our franchisees follow their entrepreneurial dreams and build wealth for their families, but they can also do it all while empowering people to live better and healthier lives.”
The initial investment associated with opening a Main Squeeze Juice Company store will range from $385,050 to $682,750. For more information on franchising with the brand, visit https://www.mainsqueezefranchise.com.
*To see the full fees and financials, please reference the 2022 Franchise Disclosure Document Item 7 and Item 19.
Main Squeeze Juice Co.
SPONSORED
With the backing of Conscious Capital Growth, the smoothie and cold-pressed fruit juice franchise is well-positioned for strategic national expansion with plans to cross the 100-unit mark by 2025.
When Thomas Nieto came across Main Squeeze Juice Co. in 2017, a mom-and-pop juice bar and smoothie shop that was making waves in the local town of Lake Charles, Louisiana, he fell in love with the healthy living concept and recognized an opportunity to franchise the brand as his next business development venture. Since acquiring the brand from its original founders, the Main Squeeze Juice Co. brand has been on a mission to take on the health food industry juggernauts as it expands through franchising. With 28 locations open in five states,120 committed franchise locations, a plan to open nearly one/month in 2023, and expectations to sign over 40 locations this year, Main Squeeze Juice Co. is on an explosive growth trajectory soon to become the nation’s largest fresh-made juice company franchise.
“This business is simply too good not to share — we have an amazing menu, proprietary technology, industry-leading AUVs, in-depth real estate support and more,” said Nieto, CEO of Main Squeeze Juice Co. “It is a very special concept, and demand is huge. As a franchise, we have a brand that is life-changing and transformative — you can make a real impact on the people you serve. Now, we have the capital and the infrastructure to double down on the brand and bring that opportunity to more people through franchising.”
How Main Squeeze Juice Co. Brand is Changing Lives
As someone with in-depth experience in the franchising industry, Nieto — who had held the role of COO at a popular cell phone repair franchise — knew a great business model when he saw one. Not only was he inspired by the branding, the quality and the financials, he also connected with the mission personally.
“After taste testing Main Squeeze Juice Co.'s incredible juices and smoothies, I was sold on the spot,” said Nieto. “I brought on my brother-in-law and now CFO, Michael Canseco, as well as my sister as COO and in-house dietitian, Julie Nieto Canseco, and the rest is history. This is a very special concept, and demand is huge. Best of all, we are able to empower people to live better and healthier lives.”
As Main Squeeze Juice Co. has continued to grow with their passionate franchisees and loyal guests, countless stories of life transformation have continued to fuel the expansion of the brand.
“The Main Squeeze Juice Co. brand has the power to change lives,” said Nieto. “We had one store manager who was told by her doctors she could not get pregnant due to her being unhealthy and overweight. This was the trigger for her to take action, and it started with her drinking a Java Nut smoothie at Main Squeeze. As she began incorporating more juices into her lifestyle, she lost 100 pounds and is now expecting her first baby. We had another customer who reached out to tell us that he lost 170 pounds. I knew right away that this could make a real difference in the lives of potential franchisees, the lives of our customers, by investing in and evangelizing this concept.”
What Puts Main Squeeze Juice Co. in a League of Its Own
So, how did Main Squeeze Juice Co. become popular so quickly? “No one offers fresh, cold-pressed juice like us,” said Nieto. “We are the only place you can get it. We continually invest in creating unmatched juice and smoothie flavors that appeal to the masses. That is why we are becoming one of the biggest players in this space.”
The dietitian-designed, superfood-inspired menu includes proprietary recipes that focus on combining nutritious and delicious ingredients. The selection of fresh and raw cold-pressed juices is made daily with 2-4 pounds of produce in each bottle, which is never pasteurized or HPP'd, and the superfood smoothies are made with whole fruits and vegetables; no ice, fillers or syrups. The menu also includes several acai and pitaya bowls options.
This industry-leading consumer offering has helped put the Main Squeeze Juice Co. name on the map. The brand recently received an infusion of capital from Conscious Capital Growth based in Scottsdale, Arizona, an acquisition and growth accelerator firm focused on the franchise industry. The company's unique platform includes experienced leaders, industry advisors, instant infrastructure, and access to capital, bringing a decades-long track record of success in Wellness, Beauty, Pet, Services, Food & Beverage, Education, and Consumer Packaged Goods & Retail.
“We decided they would be a great partner from a strategic and capital standpoint,” said Nieto. “Since then, we’ve been scaling up, adding franchisee resources to support our rapid franchise growth with plans to cross the 100-unit mark by 2025.”
How Main Squeeze Juice Co. Offers Franchisees Industry-Leading Technology, In-Depth Real Estate Support and an In-House R&D Team
When it comes to the Main Squeeze Juice Co. franchise model, there is certainly no shortage of advantages.
For one, the corporate team has developed management software that gives owners control over their business no matter where they are located. The custom-made software program assists with everything from the point-of-sale system to inventory management to employee onboarding to food production to text message marketing and more.
“Our proprietary software system will automate most aspects of your business from the point of sale system to employee onboarding, training, inventory management, reporting, and customer feedback,” said Nieto. “We pride ourselves in being the only juice and smoothie franchise that offers its franchisees a custom-built, proprietary management and POS software system.”
Similarly, the Main Squeeze Juice Co. team helps franchisees select store locations using a proprietary site selection process, which uses over 50 data points along with boots-on-the-ground assistance to make sure the store is located in the perfect place to maximize business.
“From real estate and administrative setup to marketing programs and hiring, franchisees have access to in-depth onboarding and training programs to ensure that they not only open as quickly as possible, but also feel as equipped as possible to operate their store long-term,” said Nieto.
When it comes to maintaining quality and ensuring customers are happy, the Main Squeeze Juice Co. team includes an in-house, registered dietitian-nutritionist that is constantly working on sourcing the best and healthiest ingredients, keeping the brand on the cutting edge of the nutrition industry. The brand has also established a nationwide network of vendors and has negotiated exclusive Main Squeeze Juice Co. franchisee pricing with many of them as well as bulk buying programs on sustainable supplies.
Why Now is the Time to Invest in the Main Squeeze Juice Co. Brand
It is no secret that smoothie and fruit juice concepts have been booming over the last decade. The $800 billion health and wellness industry is one of the fastest-growing categories in the franchising industry and the smoothie and juice bar sector, in particular, is worth almost $3 billion. Main Squeeze Juice Co. gives franchisees a well-positioned opportunity to fill that demand in their communities.
“I would challenge anyone to try our product and compare it to any of the competitors,” said Nieto. “We have innovative eco-friendly packaging, a modern and inviting store design, unmatched flavor profiles, premium juice quality, cutting edge store management software and the best team. This brand is really something genuinely special.”
Nieto says the average ticket price for these high-end products is also higher than many other businesses, coming in at $19. According to the brand's 2022 FDD, the AUV for the top 25 performing Main Squeeze Juice Co. locations came in at $760,000 last year, with the initial investment ranging from $382,500 to $574,000*
“Overall, we've created a product that tastes phenomenal and provides people with all of the health-centric benefits they crave,” Nieto said. “Our products offer something for everyone at any phase in their health journey, to support making a major lifestyle change because our juices taste good and are healthy at the same time. That is a huge advantage.”
Now, Main Squeeze Juice Co. is seeing exceptional growth, with much of it coming through multi-unit Area Representative agreements. The brand is on the verge of signing a 30-unit deal in Arizona, a 35-unit deal in Texas and a 16-unit deal in Florida. Now, the brand is actively looking for qualified franchise partners to expand the concept in its priority markets of South Florida, Atlanta, Dallas-Fort Worth and Arizona.
“We see a bright future for this franchise,” said Nieto. “Not only can our franchisees follow their entrepreneurial dreams and build wealth for their families, but they can also do it all while empowering people to live better and healthier lives.”
The initial investment associated with opening a Main Squeeze Juice Company store will range from $385,050 to $682,750. For more information on franchising with the brand, visit https://www.mainsqueezefranchise.com.
*To see the full fees and financials, please reference the 2022 Franchise Disclosure Document Item 7 and Item 19.
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