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Nearly nine percent of Facebook&rsquo;s daily audience uses the event feature on the social network each day. According to a <a href="http://marketingland.com/facebooks-new-events-app-trojan-horse-rival-google-calendar-194164?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-land-facebooks-new-events-app-could-be-a-trojan-horse-rival-to-google-calendar-6435" target="_blank" rel="nofollow" target="_blank">recent Marketing Land article</a>, this has motivated Facebook to create a separate mobile app for this feature, called Events from Facebook, that could be more of a general purpose calendar than an event-specific one.

With the Events from Facebook app, users will be able to see what&rsquo;s happening nearby and of course what their friends are planning on doing. In addition, the app contains a calendar for managing the rest of your life&rsquo;s events, including work meetings and appointments.

What may be the most interesting feature is that a user can sync additional calendars they have with Facebook calendar from Apple&rsquo;s iCal, Google Calendar&nbsp;and Microsoft&rsquo;s Exchange. Now you can see your personal calendar with your work calendar, which may increase the likelihood people will want to use the app. The downside--your personal plans will be made public from the events you sign up for on Facebook, eliminating the provate nature of youer personal life and calendar. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;

The app is currently available only for iPhone users in the U.S. and will eventually be available to Android users.

<a href="http://marketingland.com/facebooks-new-events-app-trojan-horse-rival-google-calendar-194164?utm_source=1851franchise.com&utm_medium=article&utm_campaign=marketing-land-facebooks-new-events-app-could-be-a-trojan-horse-rival-to-google-calendar-6435" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Marketing Land: Facebook’s New Events App Could be a Trojan Horse Rival to Google Calendar

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The new Events from Facebook app includes an in-app calendar that can sync with Apple’s iCal, Google Calendar and Microsoft’s Exchange.

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Marketing Land: Facebook’s New Events App Could be a Trojan Horse Rival to Google Calendar

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