On Monday, Marriott International announced its purchase of Starwood Hotels and Resorts Worldwide for $12.2 billion in cash and stock, creating the world’s largest hotel company.

“The driving force behind this transaction is growth,” said Arne M. Sorenson, the Marriott president and chief executive, in a news release. “This is an opportunity to create value by combining the distribution and strengths of Marriott and Starwood, enhancing our competitiveness in a quickly evolving marketplace.”

The deal would solve the big question that has been looming over Starwood for nearly a year. As its stock traded behind its peers, the company’s president, Frits van Paasschen, resigned and was replaced by Adam Aron on an interim basis. Starwood said in April that it was working on strategic alternatives, including a potential sale.

Since then, there has been increasing rumors about which hotelier could be a buyer. There was speculation in the markets about a potential deal with Holiday Inn owner Intercontinental Hotels Group and, more recently, Hyatt Hotels. But in the end, Marriott prevailed.

The combined Marriott and Starwood company will have more than 5,500 owned or franchised hotels with 1.1 million rooms around the world, uniting Starwood’s brands, which include Sheraton, Westin, W and St. Regis, with Marriott’s two dozen brands, including Marriott’s Courtyard, Ritz-Carlton and Fairfield Inn.

Marriott said it expects to deliver at least $200 million in annual savings in the second year after closing.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.