Franchise News
Mashable: 5 Digital Marketing Trends That Will Die in 2017
Many businesses are still deciding how they want to market their products in 2017. Here are some trends that could be on the decline.
It feels like there are endless ways a business can market themselves these days. Between all the social media channels, live streaming and more, it’s important to create a plan of action to ensure you’re getting your brand’s story in front of the right audience.
Josh Steimle, author of Chief Marketing Officers at Work and CEO of digital marketing agency MWI, shared with Mashable his thoughts on which digital marketing trends he expects to see a decline of in 2017. Among them, Twitter and fake reviews. “Consumers are also becoming more savvy,” writes Steimle. “When fake reviews stop working, companies won’t buy them much longer.”
In the article, Steimle has the most to say about social media, especially Twitter. “Will Twitter become the new MySpace,” he asks. “While it may be too early to say goodbye to Twitter, we all know it’s struggling while Facebook and Snapchat continue to grow.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
