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Today, Apple rolled out its new Business Chat which allows consumers to message companies&nbsp;via&nbsp;iMessage. <a href="https://mashable.com/2018/03/29/apple-business-chat-imessage/?utm_cid=hp-h-5&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mashable-apple-puts-facebook-on-notice-with-business-chat-in-imessage-2706107#tHvmJSLGIuqp" target="_blank" rel="nofollow" target="_blank">According to Mashable</a>, Business Chat is similar to Facebook Messenger and has enticed a handful of early partners including&nbsp;Home Depot, Marriott, and Wells Fargo. In order to use the function, users can search for brands via&nbsp;Maps, Safari&nbsp;or Spotlight Search on their iPhone. Via Business Chat, the customers can ask questions or make purchases using Apple Pay.&nbsp;

The roll out comes at an opportune time for Apple because Facebook had to put a pause on new messaging bots amid the&nbsp;social media giant&#39;s current controversy&nbsp;surrounding user data.&nbsp;

Although similar to Facebook Messager, Apple differentiates itself by allowing users to talk to a real person rather than with a chatbot. Apple also made sure to note that user data will be safe on Business Chat&nbsp;stating,&nbsp;&quot;Users are always in control of their contact information &mdash; businesses will not receive any personal data by default.&quot;

<a href="https://mashable.com/2018/03/29/apple-business-chat-imessage/?utm_cid=hp-h-5&utm_source=1851franchise.com&utm_medium=article&utm_campaign=mashable-apple-puts-facebook-on-notice-with-business-chat-in-imessage-2706107#tHvmJSLGIuqp" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full story.&nbsp;

Mashable: Apple puts Facebook on notice with Business Chat in iMessage

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The new feature comes after the social media giant puts a pause on new messaging bots. 

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Mashable: Apple puts Facebook on notice with Business Chat in iMessage

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