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Mashable: Snapchat is on the cusp of being more popular than ever before
By 2017, Snapchat will have 217 million users. That’s a pretty big ghost.
If your brand isn’t on Snapchat yet, it’s time—the app is about to explode in popularity.
As the hugely popular image messaging and multimedia app continues growing its user base to attract big advertising dollars, one thing is clear—this is just the beginning for Snapchat. An eMarketer report on Tuesday revealed that the social app—which claims to have 150 million daily users worldwide—would grow 27.2 percent during 2016 and then another 13.6 percent next year. That would put Snapchat at a whopping 217 million users by the end of 2017.
Millennials currently make up the greatest share of Snapchat’s American base. But in order to truly make a lasting impact in the social space, the company is aiming to appeal to a much broader audience.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
