Franchise News
Facebook-owned Instagram rolls out almost identical features of those on Snapchat. Could this be a sign that Snapchat is becoming the new top dog of social media?
Facebook, now worth over $340 billion, is at the top of the largest platform ever, social media. While only a few companies, like Google, Amazon and apple have been serious rivals to Facebook, Snapchat is wanting to become part of the discussion, reports Mashable.
From similar origins, both social media platforms were created by young, relatively unknown individuals, and sparked rapid growth among a young audience.
In 2012, Facebook offered Snapchat $3 billion for the app, and Snapchat, who only had six employees at the time, said nope! Now, in 2016, Instagram (owned by Facebook) is rolling out almost identical features to those on Snapchat.
Whether Snapchat is ever to overcome Facebook is unknown at this point. But one things clear: it’s going to be really interesting to watch.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
