Franchise News
Mashable: The Sass Master Behind Wendy’s Twitter
This Wendy's employee could change the way businesses manage their Twitter accounts.
On January 3rd, a Wendy’s employee posted a tweet that caused a ruckus on social media, responding to a customer who didn't beleive Wendy's patties were never frozen. The employee was Amy Brown, who has been with Wendy’s for four and a half years and is the brand’s social media manager. Her tweets, quippy and a little bit challenging, are helping to shape what social media for businesses could (and maybe should) become.
"The intent of the social media team is to represent the brand’s voice as best as they can," Rhonten told Mashable. "When folks say, 'roast me,' we’re going to have fun with that." However, Rhonten says that Wendy’s is still representative of an eight-year-old girl with pigtails, so boundaries are still a must.
The lesson here isn’t that all companies’ twitter accounts need to be sassy, but that they need to be personable. When customer service moves towards digital (rather than face-to-face) interactions, brands need to figure out how to represent themselves most accurately.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
