Franchise News
Mashable: To Regain Advertiser Trust, Facebook is Tracking Ads by the Millisecond
Facebook announced today its new plan to provide millisecond-level data for ads.
The social media giant is taking big steps towards increasing trust amongst advertisers. Advertising via social media is relatively new, and Facebook has been the one paving the way. As the company has made some faux pas here and there in terms of providing truly representative data for advertisers, it’s now looking to improve that information by providing millisecond data, meaning how long someone watches a video via its platforms, Facebook and Instagram.
The Wall Street Journal reported last fall that Facebook had oversold a key metric in the way in which it quantified videos. Since then, Facebook has been doing everything it can to win back the trust which was lost when this was revealed.
"What I would tell you is we are not going to be perfect," Carolyn Everson, Facebook's VP of global market solutions, told Mashable last November. "What we are going to strive to be is as accurate as possible and fully committed to being transparent if we find things and certainly as we update our metrics."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
