The National Owners Association wrote to operators that McDonald’s needs to prioritize creating a category-leading chicken sandwich.
CNBC reports that the independently-formed group of McDonald’s franchisees called the National Owners Association (NOA) sent an email to fellow operators today saying that “A Chicken Sandwich at McDonald’s should be our top priority.”
While McDonald’s does offer McNuggets and the McChicken sandwich, the NOA wrote that the chain does not compete in the grilled or crispy premium chicken sandwich category. “A favorite, that our customers want, is a chicken sandwich. Unfortunately, they have to go to Chick Fil A for it,” wrote the NOA.
In the email, the franchisee group suggests that tweaks to McDonald’s Southern Style Chicken sandwich could do the trick, such as serving it in a foil bag and buttering the bun.
“JFK called for a man on the moon, our call should be a category leading chicken sandwich,” wrote the group.
Read the full article on CNBC here.