The burger juggernaut unveiled a modern flagship location, expected to be the brand’s most-trafficked, in NYC on Thursday.
McDonald’s has officially opened its new flagship store in Times Square as of Thursday, according to an article on CNBC. “The location showcases the modern updates that McDonald’s has been bringing to its U.S. stores. It boasts digital menu boards, 18 self-order kiosks and wireless mobile charging stations at tables,” the article said. The Times Square location is three stories and with pops of the brand’s iconic yellow and red against a minimalist interior.
According to the article, “The high-tech upgrades are part of its strategy to drive sales by bringing customers back to its stores. The renovations are meant to improve convenience for the customer and modernize the look of the restaurants.” McDonald’s has scheduled all U.S. stores to undergo renovations by 2022, the article said.
Read the full article here.