1851

After a lackluster&nbsp;<a href="https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/2025%20Q2%20Earnings%20Release.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-launches-extra-value-meals-2730164" target="_blank" rel="nofollow">second-quarter sales report</a>, with a marginal U.S. increase largely driven by pricing increases (rather than traffic increases),&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-mcdonalds-franchise-costs-fees-profit-and-data-for-2025-2720737#stories">McDonald’s</a> is making a bid for consumer attention with price reductions in its combo meals. Its new Extra Value Meals, available starting September 8, will include favorites like Big Macs and Egg McMuffins.This shift will address ongoing affordability concerns — visible across countless market segments and geographies — and boost the brand’s value proposition in consumers’ eyes.“Today, too often, if you’re that consumer, you’re driving up to the restaurant and you’re seeing combo meals priced over $10,” CEO&nbsp;<a href="https://www.linkedin.com/in/chriskempczinski/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-launches-extra-value-meals-2730164" target="_blank" rel="nofollow">Chris Kempczinski</a> said during a conference call with investors in August, the&nbsp;<a href="https://apnews.com/article/mcdonalds-economy-consumers-spending-9b99f13e71210c27168aa3d7efdf0ec0?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-launches-extra-value-meals-2730164" target="_blank" rel="nofollow">Associated Press reported</a>. “That absolutely is shaping value perceptions in a negative way. So we’ve got to get that fixed.”McDonald’s move is just the next in a long line of restaurant franchises looking to boost their value with consumers, following Dunkin’s $6 Meal Deal, Wendy’s $5 Biggie Bag, and Burger King’s $5 Duo and $7 Trio Meal Deals.This industry-wide shift creates a complex balancing act for franchisees and franchisors. Though these brands must maintain profitability, recognizing what consumers want and leveraging that desire to drive foot traffic and recapture market share can boost a brand’s relevance in the crowded market. By lowering the price barrier and bringing real value back to the menu, the franchises can continue to adapt to and meet consumer demand.Read the full article&nbsp;<a href="https://apnews.com/article/mcdonalds-economy-consumers-spending-9b99f13e71210c27168aa3d7efdf0ec0?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-launches-extra-value-meals-2730164" target="_blank" rel="nofollow">here</a>.Every great franchisee had help buying a franchise. Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-launches-extra-value-meals-2730164" target="_blank" rel="nofollow">www.1851growthclub.com</a> and start your journey.

McDonald’s Extra Value Meals: New Deals to Win Back Customers

1851 Franchise

The fast-food giant joins competitors like Wendy’s and Burger King in a larger-scale race to recapture the attention of budget-conscious consumers.

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Jollibee

Photo of Jollibee mascot and two smiling people in Jollibee pajamas

How Jollibee’s Culture Fuels a Global Brand People Love

franchise-culture-brand-success

petbar

petbar franchise logo tenth 10th anniversary

10 Years Strong: How petbar Turned One Dallas Boutique Into a Fast-Growing National Franchise

petbar-10-years-strong-franchise-growth

Griswold

Beaumont Enterprise: Local Woman Brings Griswold Home Care Franchise to Greater Beaumont, Texas

griswold-home-care-greater-beaumont-opening

Layne's Chicken Fingers

image of laynes chicken the Soon to be Famous™ Texas-based chicken finger franchise

Tasting Table: Layne’s Chicken Fingers Rising Fast in the Fried Chicken Market

tasting-table-laynes-chicken-fingers-growth-2025

Image Studios

IMAGE Studios Expands in Atlanta: Redefining Salon Suites in a Fast-Growing Market

image-studios-atlanta-expansion

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

FAT Brands Nears Bankruptcy as Creditors Demand Repayment of $1.3 Billion Debt

fat-brands-nears-bankruptcy-as-creditors-demand-repayment-of-13-billion-debt

Callaway Sells Majority Stake in Topgolf to Private Equity for $770 Million

callaway-sells-majority-stake-in-topgolf-to-private-equity-for-770-million

Keith Sizemore headshot, Radiance Holdings

Radiance Holdings Names Keith Sizemore Chief Development Officer

keith-sizemore-radiance-holdings-cdo

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

MORE STORIES LIKE THIS