McDonald’s Launches New McValue Platform Nationwide in 2025

McDonald’s is kicking off 2025 with the nationwide launch of its McValue™ platform, a new approach to delivering value to customers at every meal. Starting January 7, fans can enjoy an array of deals, from customizable menu combinations to local offers. 

“When it comes to value, we know there’s no one-size-fits-all. We’ve worked closely with our franchisees to create a new platform that will let our customers define value on their own terms,” said Joe Erlinger, president of McDonald’s USA, in a recent press release. 

The McValue menu introduces a new level of customization with the Buy One, Add One for $1 deal. Customers can purchase a full-priced McValue menu item and add another favorite for just $1. Breakfast options include classics like the Sausage McMuffin, Hash Browns and Sausage Burrito, while lunch and dinner favorites like the Double Cheeseburger, McChicken and Chicken McNuggets are also included.

As part of the McValue platform, McDonald’s is also extending its $5 Meal Deal through summer 2025. The meal includes a McDouble or McChicken, small fries, 4-piece Chicken McNuggets and a small soft drink — all for $5.

McDonald’s franchisees are taking the McValue platform even further with regional deals tailored to community preferences. 

"As local small business owners, my fellow franchisees and I are always listening to what our customers want from their neighborhood McDonald's,” said Cory Watson, McDonald’s owner/operator and National Value chair for 2025. “No matter the city or the state, they're telling us how important it is for them to find their favorite meals at affordable prices. And we couldn't agree more.”

Read the original press release here.

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