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McDonald's Moving to Eggs from Cage-Free Hens
It could take the company 10 years to reach its goal of having all eggs come from hens in “aviary systems.”
McDonald's photo
McDonald’s Corporation has announced that it will begin phasing out the use of eggs from hens confined to cages.
The move has implications for thousands of egg producers because the company uses about two billion shell and liquid eggs annually, a little more than 4 percent of the 43.56 billion eggs produced in the United States last year. The announcement comes on the heels of the franchise company's decision to provide breakfast items all day long, increasing the demand for eggs.
With less than 10 percent of the nation’s laying hens housed as “cage-free,” it could take McDonald’s up to 10 years to reach its goal of having 100 percent come from hens in “aviary systems.” Those allow chickens to move freely up and down tiers and among nesting areas inside barns, The New York Times reports.
Burger King was one of the first giant fast-food chains to vow to use cage-free eggs, promising to have its supply chain converted by 2017.
Read the original story here: NYT
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
