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McDonald’s revisits the past to bring back customers
The fast-food giant is struggling to keep up with other brands and hopes featuring an old burger can help.
No one can deny that McDonald’s used to be the unchallenged ruler of the burger market. It brought people cheap, inexpensive meals they could count on.
That was then. Now, people want fresh food with more variety—and Mickey D’s is struggling to keep up.
It’s losing out to younger franchises that have a little more oomph. Concepts like MOOYAH, Checkers, and Back Yard Burgers serve the high-quality, flavorful burgers contemporary customers are drawn to.
The brand knows it’s fighting an uphill battle and is bringing back the third pounder burger as a way to change things up. The “Sirloin Third Pounder” will cost $4.99, making it one of the priciest items on the McDonald’s menu.
This is in addition to testing out an all-day breakfast menu at several locations in an attempt to get more people in the door.
Will its new plans make McDonald’s the “modern, progressive burger company” it’s trying to be? We’ll see.
Click here to read the full story from Fortune.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
