1851

No one can deny that <a href="http://www.mcdonalds.com/us/en/home.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-revisits-the-past-to-bring-back-customers-1466" target="_blank" rel="nofollow" target="_blank">McDonald&#8217;s</a> used to be the unchallenged ruler of the burger market. It brought people cheap, inexpensive meals they could count on. That was then. Now, people want fresh food with more variety&#8212;and Mickey D&#8217;s is struggling to keep up. It&#8217;s losing out to younger franchises that have a little more oomph. Concepts like <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-revisits-the-past-to-bring-back-customers-1466" target="_blank" rel="nofollow" target="_blank">MOOYAH</a>, <a href="http://checkersfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-revisits-the-past-to-bring-back-customers-1466" target="_blank" rel="nofollow" target="_blank">Checkers</a>, and <a href="http://www.backyardburgersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-revisits-the-past-to-bring-back-customers-1466" target="_blank" rel="nofollow" target="_blank">Back Yard Burgers</a> serve the high-quality, flavorful burgers contemporary customers are drawn to. The brand knows it&#8217;s fighting an uphill battle and is bringing back the third pounder burger as a way to change things up. The &#8220;Sirloin Third Pounder&#8221; will cost $4.99, making it one of the priciest items on the McDonald&#8217;s menu. This is in addition to testing out an all-day breakfast menu at several locations in an attempt to get more people in the door. Will its new plans make McDonald&#8217;s the &#8220;modern, progressive burger company&#8221; it&#8217;s trying to be? We&#8217;ll see. Click <a href="http://fortune.com/2015/04/07/mcdonalds-burger-angus/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mcdonalds-revisits-the-past-to-bring-back-customers-1466" target="_blank" rel="nofollow" target="_blank">here</a> to read the full story from Fortune.

1851 Franchise

The fast-food giant is struggling to keep up with other brands and hopes featuring an old burger can help.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

McDonald’s revisits the past to bring back customers

mcdonalds-revisits-the-past-to-bring-back-customers

TruBlue Home Service Ally

Why TruBlue is the Ideal Franchise for Multi-Unit Owners: Scalable Growth With a Purpose

why-trublue-is-the-ideal-franchise-for-multi-unit-owners-scalable-growth-with-a-purpose

Onigilly Japanese Kitchen

Koji Kanematsu Turned a 2,000-Year-Old Japanese Staple Into One of the Most Scalable Restaurant Franchise Models

koji-kanematsu-turned-a-2000-year-old-japanese-staple-into-one-of-the-most-scalable-restaurant-franchise-models

Lindora

Celebrating the Nurse Behind the Mission: How Melinda Endricks Is Powering Lindora’s Growth and Impact Nationwide

celebrating-the-nurse-behind-the-mission-how-melinda-endricks-is-powering-lindoras-growth-and-impact-nationwide

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight graphic with photo of Amy Lepke and family and Papa Murphy's logo

After 14 Years as a Stay-At-Home Mom, Amy Lepke Returned to Papa Murphy’s — This Time as an Owner

papa-murphys-franchise-amy-lepke

Franchisee Spotlight with Micki Waters and Papa Murphy's Logo

Work Mom: How Micki Waters Became a Mother Figure to Her Entire Papa Murphy’s Team

work-mom-how-micki-waters-became-a-mother-figure-to-her-entire-papa-murphys-team

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

McDonald’s revisits the past to bring back customers

MORE STORIES LIKE THIS