Franchise News
McDowell News: WORKOUT ANYTIME Opens Newest Facility in Marion
Franchisee Mike King elaborates on opening exercise facility in the peak of summer and working with the local community
WORKOUT ANYTIME franchisee Mike King is opening a new WORKOUT ANYTIME this summer in the small town of Marion, NC. The popular 24-hour model allows for Marion residents to exercise whenever fits their schedule by swiping in with a keycard when the gym is not staffed past 9 p.m. or before 9 a.m.
King has extensive experience in the industry, having spent several years managing gym operations for large fitness brands. However, after years of traveling, King decided to settle down, relocate to Marion and use his experience to focus on running his own gym.
“I will be moving there as a resident owner as well,” King told The McDowell News by phone. “I will be a part of the community. I have been in town for a few weeks. I have heard nothing but positive feedback. We are going to be the cleanest gym and the friendliest gym in the area.”
King and his business partner, Jefferson McBride are not stopping there. They plan to open a second WORKOUT ANYTIME next year in Asheville and are already planning to open a third location in North Carolina in late 2018. Overall, the brand sees great opportunity for further growth in the state.
“There are 10 million people in North Carolina, with a lot of small- and medium-sized towns where we thrive in,” WORKOUT ANYTIME Senior VP of Development Randy Trotter told McDowell News. “Throughout the region, there are under-served markets with little competition so we can grow almost anywhere in the Carolinas. We’re currently looking at growth more along the coast.”
You can view the entire article here.
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
