Franchisor Stories
Meat Prices Putting a Squeeze on Franchises
The prices of beef and poultry leave much to be desired.
Replace lions, tigers and bears with beef, poultry and pork in that little ditty from “The Wizard of Oz” and you’ll have a general idea of the trepidation franchises are feeling right now.
Tom Kaiser over at Franchise Times recently spotlighted how a combination of factors, including a drought in California and a bird-flu outbreak in Minnesota, has led to skyrocketing prices for chicken and beef.
Kaiser cited the Minneapolis-St. Paul Business Journal in reporting that Buffalo Wild Wings’ stock decreased 10 percent following news the company had experienced a 41 percent year-over-year rise in poultry prices. Meanwhile, data from Missouri Farmer Today showed per-pound beef prices had broken the latest record set in February, with ground beef now costing $4.20 a pound.
Fortunately, while franchise owners would be forgiven for expecting pork to complete the bad news trifecta, pigs are giving them a reason to smile besides the smell of bacon. Kaiser reported pork prices fell steadily through the first quarter of 2015.
Read the full story here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
