Franchise Deep Dive: Caring Transitions Franchise Costs, Fees, Profit and Data

With in-demand services, non-medical staff and a community-driven approach, the senior transition franchise is a unique investment opportunity in the booming senior space.

By Luca Piacentini1851 Franchise Managing Editor

How Many Caring Transitions Locations Are There?

The company was founded in 2006, born out of an “aha!” moment connected to an in-home care franchise previously owned by its parent company Strategic Franchising Systems, which was founded over 20 years ago by Gary Green and Daniel Murphy. In 2011, Caring Transitions was looking for leadership opportunities, and Chris Seman (who is now the current president of Strategic Franchising Systems) joined as president. Seman spent the next few years working with franchise owners and building out the company’s infrastructure, growing the Caring Transitions footprint from under 100 locations to close to 200 locations.

When the COVID-19 pandemic hit, the team made a couple of strategic pivots that paid off. For example, Caring Transitions created an app that allows people to take pictures of the items they would like to sell at an estate sale, send them to the franchisee, and then Caring Transitions takes those pictures and turns them into an online estate sale. Ultimately, that pivot proved successful, and online estate sales have continued to be a major profit center for franchise owners.

Today, there are 255 Caring Transitions operations throughout the U.S., and the brand shows no signs of slowing down.

What Is the Caring Transitions Business Model?

Caring Transitions helps seniors relocate by spending time at their homes, helping them pack and organize their belongings, then moving those belongings to the new home and setting them up in a way that feels comfortable and familiar.

Then, the team returns to the original location to arrange and host an in-person or online estate sale through its proprietary platform CTBIDS. The online auction site has over 425,000 registered users and over 30 million views a month. Franchisees can coordinate and facilitate online auctions for the client through the powerful proprietary platform, and receive a portion of the liquidation sales to maximize their income. Ninety percent of all listed items on the platform are sold.

This creates a low-overhead, home-based business model that grants franchisees access to multiple profit centers without having to worry about complex, medical senior care.

How Much Can Caring Transitions Franchise Owners Make?

According to the brand’s 2022 Item 19, the average gross revenue for the 186 Caring Transitions franchisees in operation for the entire year of 2021 came in at $278,658.52, with the highest gross revenue being $2,571,645.75 and the lowest being $14,199.28. The average profit margin was 60% and, of the reporting franchise owners, 44% attained or surpassed the average gross revenue systemwide.

How Much Does It Cost to Open a Caring Transitions?

According to Item 7 of the brand’s 2022 Franchise Disclosure Document (FDD), the estimated total investment necessary to begin operation of a Caring Transitions is between $58,912–$82,712. This includes:

What Is the Franchise Fee for Caring Transitions?

The initial franchise fee is $44,900, which franchisees can earn back through a Winner’s Circle program by hitting a variety of key benchmarks with their business. If the population of your territory is greater than 200,000, you must pay an additional $500 for all or part of every 1,000 people over 200,000.

Who’s On Caring Transitions’s Leadership Team?

What Helpful Articles Can I Read to Learn More About Caring Transitions?

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