Mellow Mushroom

Atlanta-based pizza brand&nbsp;<a href="https://www.mellowmushroom.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025-2730805" target="_blank" rel="nofollow">Mellow Mushroom</a> has landed a spot on the&nbsp;<a href="https://www.fsrmagazine.com/feature/fsr-nextgen-25-rising-restaurants-to-watch-beyond-2025/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025-2730805" target="_blank" rel="nofollow">latest edition of FSR Magazine’s “NextGen 25: Rising Restaurants To Watch Beyond 2025” list</a>, earning recognition as one of the top full-service dining concepts poised for meaningful growth.&nbsp;Founded in 1974,&nbsp;<a href="https://1851franchise.com/mellow-mushroom/info">Mellow Mushroom</a> has grown into a distinctive player in the casual-dining space thanks to its stone-baked pizzas, quirky aesthetic and craft beer offerings. In late 2023, the brand rolled out its largest-ever rebrand, updating its logo, mascot, signage and digital-ordering infrastructure — moves aimed at modernizing the guest experience and delivering on its growth ambitions.&nbsp;According to FSR Magazine, brands featured in the NextGen 25 list stand out for “the ability to scale while raising hospitality standards and re-defining what full-service dining can look like” in the years ahead.&nbsp;Mellow Mushroom’s inclusion highlights that the chain is not just resting on its legacy, but actively evolving.The brand’s refresh encompassed a sharper visual identity, streamlined online ordering (including new payment options), digital kitchen for efficiency and new&nbsp; store-prototypes to support smaller-footprint units and reduce buildout costs and complexity.&nbsp;From a strategic standpoint, Mellow Mushroom is adapting to shifting consumer habits — particularly the rise in off-premise dining — and positioning itself for sustainable growth as it pursues new unit expansion and optimized guest experiences.For franchisees and industry watchers alike, the recognition from FSR signals confidence that Mellow Mushroom’s evolution is on track. With over 160 locations currently in operation and a refreshed brand paving the way forward, the chain is clearly eyeing the next chapter.As the casual-dining landscape becomes more competitive and consumers increasingly expect convenience, authenticity and strong branding, Mellow Mushroom’s blend of heritage and reinvention makes it a strong contender for the “beyond 2025” growth window.View the entire FSR NextGen 25 list&nbsp;<a href="https://www.fsrmagazine.com/feature/fsr-nextgen-25-rising-restaurants-to-watch-beyond-2025/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025-2730805" target="_blank" rel="nofollow">here</a>.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/mellow-mushroom">https://1851franchise.com/mellow-mushroom</a>.

image of mellow mushroom FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

Mellow Mushroom Lands on FSR’s NextGen 25: Rising Restaurants To Watch

1851 Franchise

The popular Atlanta pizza chain draws notice for a sweeping rebrand, streamlined digital ordering and growth-minded operations that mirror evolving full-service dining trends.

This brand page has been paid for by MELLOW MUSHROOM. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Mellow Mushroom Lands on FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

mellow-mushroom-fsr-nextgen-25-rising-restaurants-2025

FRANCHISE INFORMATION

Own a Mellow Mushroom

Built on Quality, Powered by Flavor

Where Pizza Meets Personality

Executive Q&A

Brand Deep Dive

Learn

Visit Website

MELLOW MUSHROOM

Facebook

Instagram

LinkedIn

YouTube

TikTok

SOCIAL MEDIA

Built on Quality, Powered by Flavor: Mellow Mushroom Delivers a Franchise That Stands Out

A Day in the Life of a Mellow Mushroom Owner: How This Navy Veteran Found His Slice of Happiness

Mellow Mushroom Ranks No. 1 in Customer Experience and Customer Loyalty Among Pizza Chains in MarketForce Casual Dining Report

MELLOW MUSHROOM MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MELLOW MUSHROOM

CONTACT MELLOW MUSHROOM

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

Select a Country

Select a State

Cities or Areas of Interest

Comments

Make Your Own Mellow

Mellow Mushroom CEO Richard Brasch Reveals How the Iconic Pizza Brand Is Evolving Without Losing Its Soul

mellow-mushroom-ceo-richard-brasch-reveals-how-the-iconic-pizza-brand-is-evolving-without-losing-its-soul

image of mellow mushroom franchise interior design

mellow-mushroom-franchise-opportunity

a-day-in-the-life-of-a-mellow-mushroom-owner-how-this-navy-veteran-found-his-slice-of-happiness

Mellow Mushroom Named to Franchise Times Top 400, Underscoring Brand Momentum and Expansion Potential

mellow-mushroom-franchise-times-400-rank-growth

mellow-mushroom-market-force-report-2025

Mellow Mushroom Lands on FSR Magazine’s NextGen 25 List of Rising Restaurants To Watch Beyond 2025

MORE STORIES LIKE THIS