BRANSON, MO – After an impressive year of unit-level sales growth and system-wide remodeling efforts, The Melting Pot, the 94-unit experiential dining fondue franchise, is eyeing Missouri for expansion. With capacity for two new locations in the state, the development team is focused on establishing restaurants in Branson and Springfield.
“We’ve seen incredible demand for The Melting Pot in Missouri in recent months,” said Bob Johnston, CEO. “It’s clear that the market is amenable to our expansion, and we’re confident that we can establish two wildly successful locations in the next few years with the right franchise partners.”
Branson and Springfield both present unique attributes that make them great markets for The Melting Pot. Branson, specifically, offers many favorable potential locations, but the franchisor is considering growing with an already established hotel or resort in the area. Partnering with hospitality concepts to establish an iconic restaurant brand in-house benefits all involved, bringing more attention to the hotel or resort thanks to ongoing interest from long-time Melting Pot guests and offering a dynamic, varied audience to which Melting Pot can market its experience.
As a legacy brand with over four decades of history, The Melting Pot has established itself as the go-to fondue restaurant for “eatertainment,” connection, celebration and experiential dining in communities nationwide. For franchisees who choose to open a location, the franchise opportunity also presents an opportunity to become a local hero of sorts.
“It is the mission of the brand to provide guests with their perfect night out, whatever that looks like — especially today with what's gone on in the world over the last few years,” Johnston said. “Guests choose us over other options because we carefully craft an environment that encourages gathering with people they care about and spending quality time with them. The Melting Pot provides the perfect environment for that. What happens in a Melting Pot is as much about what's going on around that fondue pot as what's in that pot.”
With robust training and long-term support from a team of experts, Melting Pot owners are prepared to deliver a truly one-of-a-kind dining experience to their communities as they work toward achieving their own entrepreneurial dreams. A streamlined kitchen build-out and increased real estate flexibility also empowers owners to launch more quickly than what would be possible with other, more traditional hospitality concepts, meaning they can become profitable even sooner.
With nearly 75% of restaurants achieving all-time sales records in 2022, it is clear that The Melting Pot is in high demand. A major driver of this traffic has been its push to remodel restaurants’ interiors, refreshing the experience and demonstrating its flexibility and longevity.
The Melting Pot has had a hot start to the year with over 30 restaurants reopening after a push to remodel, and they don’t plan to stop there; the brand is on track to see a total of 60 remodeled reopenings this year alone. As the franchisor continues to work alongside passionate entrepreneurs to drive system growth, it is also targeting expansion in Memphis, Houston, Charleston, Chattanooga and Montgomery.
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., the new casual whimsical dining concept Melting Pot Social and fast-casual concept Oronzo Honest Italian! Melting Pot currently has more than 96 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. Oronzo opened its first location in Tampa, FL. in June 2020 and will open a second location in the area in October of 2021. For more information, visit http://www.frontburnerbrands.com.
Melting Pot
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The franchise has identified capacity for two new locations in Missouri and is focusing development on Branson and Springfield.
BRANSON, MO – After an impressive year of unit-level sales growth and system-wide remodeling efforts, The Melting Pot, the 94-unit experiential dining fondue franchise, is eyeing Missouri for expansion. With capacity for two new locations in the state, the development team is focused on establishing restaurants in Branson and Springfield.
“We’ve seen incredible demand for The Melting Pot in Missouri in recent months,” said Bob Johnston, CEO. “It’s clear that the market is amenable to our expansion, and we’re confident that we can establish two wildly successful locations in the next few years with the right franchise partners.”
Branson and Springfield both present unique attributes that make them great markets for The Melting Pot. Branson, specifically, offers many favorable potential locations, but the franchisor is considering growing with an already established hotel or resort in the area. Partnering with hospitality concepts to establish an iconic restaurant brand in-house benefits all involved, bringing more attention to the hotel or resort thanks to ongoing interest from long-time Melting Pot guests and offering a dynamic, varied audience to which Melting Pot can market its experience.
As a legacy brand with over four decades of history, The Melting Pot has established itself as the go-to fondue restaurant for “eatertainment,” connection, celebration and experiential dining in communities nationwide. For franchisees who choose to open a location, the franchise opportunity also presents an opportunity to become a local hero of sorts.
“It is the mission of the brand to provide guests with their perfect night out, whatever that looks like — especially today with what's gone on in the world over the last few years,” Johnston said. “Guests choose us over other options because we carefully craft an environment that encourages gathering with people they care about and spending quality time with them. The Melting Pot provides the perfect environment for that. What happens in a Melting Pot is as much about what's going on around that fondue pot as what's in that pot.”
With robust training and long-term support from a team of experts, Melting Pot owners are prepared to deliver a truly one-of-a-kind dining experience to their communities as they work toward achieving their own entrepreneurial dreams. A streamlined kitchen build-out and increased real estate flexibility also empowers owners to launch more quickly than what would be possible with other, more traditional hospitality concepts, meaning they can become profitable even sooner.
With nearly 75% of restaurants achieving all-time sales records in 2022, it is clear that The Melting Pot is in high demand. A major driver of this traffic has been its push to remodel restaurants’ interiors, refreshing the experience and demonstrating its flexibility and longevity.
The Melting Pot has had a hot start to the year with over 30 restaurants reopening after a push to remodel, and they don’t plan to stop there; the brand is on track to see a total of 60 remodeled reopenings this year alone. As the franchisor continues to work alongside passionate entrepreneurs to drive system growth, it is also targeting expansion in Memphis, Houston, Charleston, Chattanooga and Montgomery.
About Melting Pot
Founded in 1975, Melting Pot has offered a unique fondue dining experience for more than 45 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 31 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. Melting Pot is an affiliate of Front Burner Brands, a restaurant management company headquartered in Tampa, Florida. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit www.meltingpotfranchise.com.
About Front Burner
Headquartered in Tampa, Front Burner is the restaurant management company for Melting Pot Restaurants, Inc., the new casual whimsical dining concept Melting Pot Social and fast-casual concept Oronzo Honest Italian! Melting Pot currently has more than 96 restaurants in 31 U.S. states and Canada. Melting Pot Social opened its first location in July 2021 in Asheville, NC. Oronzo opened its first location in Tampa, FL. in June 2020 and will open a second location in the area in October of 2021. For more information, visit http://www.frontburnerbrands.com.
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