Melting Pot

With 94 open restaurants and an explosion in interest from both guests and prospective franchisees,&nbsp;<a href="http://1851franchise.com/meltingpot/info">The Melting Pot</a>, the iconic fondue franchise, is now seeking to reestablish its presence in Nebraska. With capacity for two restaurants in the state, it is eyeing the Omaha area for its first development.“The economic levels we’ve estimated for the Omaha market make it a prime location for a successful new location,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-eyes-omaha-nebraska-for-franchise-growth-2723868" target="_blank" rel="nofollow">Collin Benyo</a>, franchise growth strategist. “With limited competition in the area and an opportunity to bring our brand back to a community that is already familiar with us, we have a fantastic recipe for success.”<h3>Omaha’s Business-Friendly Economy</h3>The&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-eyes-omaha-nebraska-for-franchise-growth-2723868" target="_blank" rel="nofollow">Melting Pot</a> team has analyzed the economics, demographics and other buying trends of Omaha to determine its suitability for the concept.&nbsp;The area is steadily growing in population, another mark of confidence for prospective franchisees looking to open a Melting Pot in the area. Because the fondue franchise is seen as the go-to place for connection and celebration — in addition to the food itself, a growing population presents a great opportunity for franchise owners to capture huge segments of the market. Whether it’s young families dining out for the holidays, couples on a date night, friends gathering to reconnect or coworkers gathering to celebrate business successes, there is something for everyone at The Melting Pot.Omaha has also proven its strength as a business hub. According to the&nbsp;<a href="https://www.omahachamber.org/economic-development/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-eyes-omaha-nebraska-for-franchise-growth-2723868#:~:text=We're%20home%20to%20more,and%20high%20quality%20of%20life." target="_blank" rel="nofollow">Greater Omaha Chamber</a>, “We’re home to more than 45,000 businesses, including the headquarters of Fortune 500 and Fortune 1000 companies. Organizations thrive in our pro-business climate thanks to moderate taxes, low cost of living and high quality of life.”<h3>Real Estate Strategy in Omaha</h3>In Omaha, the team has already identified the Regency Shopping Center, Village Pointe and Morton Meadows area as prime options for the new Melting Pot.&nbsp;Because the franchise concept has a streamlined kitchen model that focuses most heavily on cold preparation before delivering fondue spreads to a table for guests to cook themselves, there is far less space required to house commercial cooking equipment. Similarly, a flexible front-of-house design means that franchisees have more freedom in selecting real estate that will work for them and their specific market — all with the help of a dedicated real estate team from Melting Pot corporate.<h3>Are You a Great Fit for The Melting Pot?</h3>Melting Pot is as much about people as it is about fondue. As it expands, the franchisor is looking for local owners who are truly passionate about the business and will look forward to being a community hero, bringing a sought-after brand to the community.&nbsp;Because the model includes robust up-front education and training as well as ongoing support, franchisees from a range of backgrounds have been successful with the business, and the outstanding common denominator is a love for the brand and the people within it.As The Melting Pot works to grow in the Omaha area, Benyo plans to evaluate prospective owners and will visit the market to meet with qualified candidates in their own home towns. This allows him to have an even better understanding of the owners, the specific area and how a Melting Pot restaurant may fit into the area. The Melting Pot is also targeting Memphis, Houston, Birmingham, Charleston, Fort Worth, Greensboro, Chattanooga, Huntsville and Montgomery as it looks to expand in additional markets.Total investments range from $1.3 million–$2 million. For more information, visit&nbsp;<a href="https://www.meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-eyes-omaha-nebraska-for-franchise-growth-2723868" target="_blank" rel="nofollow">https://www.meltingpotfranchise.com/.</a>&nbsp;

Melting Pot Eyes Omaha, Nebraska for Franchise Growth

1851 Franchise

The iconic fondue franchise is looking to add a restaurant in Omaha, a prime location with booming economics and existing brand awareness.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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Why a Former Melting Pot Employee Decided to Open Four Franchises of His Own

Why The Melting Pot Is Poised for Explosive Growth in 2023

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The DNA of Melting Pot: Celebrating 50 Years of Fondue and Connection

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Melting Pot dessert fondue with cotton candy and a sparkler

Melting Pot Completes Milestone Year of Evolution, Sets Stage for 50th Anniversary of the Perfect Night Out

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How Melting Pot’s Digital Innovation Drives Franchisee Success

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Melting Pot Evolution: The Future Of The Melting Pot Franchise

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Melting Pot San Antonio Celebrates 20 Years With Stunning Remodel and Grand Reopening

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Photo of Melting Pot fondue spread with cheese and chocolate, bread, meats and fruits

Crain’s Detroit Business: Fondue Restaurant Plans Michigan Expansion

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Lansing State Journal: Fondue Restaurant Chain Targets Lansing, Ann Arbor, Canton Markets for New Locations

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photo of Daina and Jonathan Reeve sharing a meal at a Melting Pot table

Love Stories and Family Traditions: How the Reeves Brought Melting Pot Back to Their Community

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Melting Pot Eyes Omaha, Nebraska for Franchise Growth

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