Melting Pot

For five decades,&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-franchise-year-round-success-2729301" target="_blank" rel="nofollow">Melting Pot</a>, the iconic fondue franchise, has been a premier destination for celebration and connection, uniting guests around memorable dining experiences and genuine conversation. Leveraging the association with special events,&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> has developed a strategic seasonal cadence that creates year-round momentum for franchise owners.“Most restaurants are busy from January to June because there’s always something to celebrate,” said&nbsp;<a href="https://www.linkedin.com/in/carmenamurillo/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-franchise-year-round-success-2729301" target="_blank" rel="nofollow">Carmen Murillo</a>, senior director of marketing. “Our restaurants are always busy during the first six months between Valentine’s Day, Easter, Mother’s Day and graduations. There can be a decline until we reach the winter holiday season, and we’ve developed strategies to combat this and maintain stability for our owners.”<h2>Collaborative Planning Process</h2>These strategies include promotions like&nbsp;<a href="https://www.meltingpot.com/forever-fondue.aspx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-franchise-year-round-success-2729301" target="_blank" rel="nofollow">Forever Fondue</a>, Melting Pot’s abundant entree offer, which launches on Father’s Day and runs through July 31st, helping to address the summer slow-down some restaurateurs may expect.&nbsp;Now, with the Forever Fondue promotion reliably launching in the summer months, guests have come to expect the offer, and traffic associated with Forever Fondue is also a reliable stream of income for franchisees.“All of the planning starts with our annual brand summit,” Murillo said. “Franchisees are part of the planning, along with our trusted agency partners on the food and beverage side, as well as our creative, digital and media partners. It’s a ‘surround sound’ approach to getting input on trends in the food, beverage and media industries, and we take those insights and run with them for our future strategies.”After collaborating to identify promotions that will remain relevant to guests without exceeding the operational bounds of local teams, Melting Pot consumer-tests the concepts with its Club Fondue database of over two million subscribers and externally with look-alikes to reach new people who look like our target profile.“Once the campaign is fully developed, we put it back into restaurant testing to see if the ‘final’ version still resonates with consumers,” Murillo said. “If it does, it ends up being a part of our innovation pipeline where we work with our chef and research and development team to ensure that the ideas are operationally, financially and consumer-sound.”Once a concept has been approved by all stakeholders, it is entered into the pipeline to launch system wide.<h2>Local Focus Bolsters Year-Round Benefits</h2>In addition to national initiatives, franchisees are supported in tailoring their businesses to local communities.<a href="https://www.linkedin.com/in/chris-millsap-06889b60/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=melting-pot-franchise-year-round-success-2729301" target="_blank" rel="nofollow">Chris Millsap</a>, a long-time Melting Pot franchisee and member of the Strategic Partnership Committee, emphasizes the value of addressing specific market dynamics.“All Melting Pot restaurants can be seasonal in their own way,” Millsap said. “Some owners may see guest declines in the summer. However, I operate a location in Pittsburgh which, for whatever reason, sees an uptick in business in the summer.”After operating in a market for a year or two, franchisees can get an idea of the trends in their own markets and further dial in marketing and promotions.“Every market in one form or fashion is going to have some sort of down period,” Millsap said. “Once you’ve recognized when that period is, you figure out the way to make a call to action to get the guest in the door.”In some cases, this may mean offering strategic discounts or other attractive promotions to get a guest in the door. Millsap explains that, even if one particular instance may not be the highest profit margin situation, it can be worth making the investment now to gain a fan long-term.“I would rather have my seats filled and give guests the Melting Pot experience, even at a discount, because my belief is that we’ll win that guest over,” he said “If you come in, we can prove that we’re something special, and you’ll come back again next time — probably in peak season.”This strategy has its place, but Millsap stresses that knowing when&nbsp;not to discount the experience is equally important. In peak seasons like January through June and during the winter holidays, franchisees can focus on expanding capacity rather than offering deals.“We may look for off-day perks like opening for lunch at certain points during a month or doing a brunch offering,” he said.<h2>The Strategic Partnership Committee</h2>For franchisees, having a voice in brand decisions is a crucial advantage of the Melting Pot system. The Strategic Partnership Committee, which consists of five franchisees representing various regions across the U.S., serves as an intermediary between the corporate office and the franchise community.“We serve as a sounding board, of sorts, between the corporate office and the franchise community,” Millsap said. “They present general ideas to us, we give our feedback, and we present ideas from the field that they can hear. Both sides provide a unique, and needed perspective, and we help create a bridge between both parties to help build out a strong plan.”This structure ensures that franchisees have input on key initiatives while maintaining brand consistency across the system.For prospective franchisees, Melting Pot offers a business model that combines the power of national marketing with the flexibility to address local market conditions. Through carefully planned seasonal promotions, collaborative development processes and a commitment from all sides to creating memorable dining experiences, Melting Pot has created a system where franchisees can succeed year-round.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot/info.">https://1851franchise.com/meltingpot/info.</a>&nbsp;

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How Melting Pot Franchisees Maintain Capture Revenue Year-Round

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With a collaborative planning process, seasonal campaigns and elevated franchisee support, Melting Pot helps owners maintain steady business year-round.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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Melting Pot Wraps Up 2025 With 4 Restaurants Opened, 3 Additional Franchises Awarded and Continued Expansion Momentum

Melting Pot Evolution Sets the Stage for the Next 50 Years

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TAMPA, Fla.&nbsp;—&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the iconic 94-unit fondue franchise, closed its 50th year with achievements in both unit-level success and franchise development momentum. In addition to opening four restaurants in New Haven, Connecticut; Syracuse, New York; Rogers, Arkansas; and St. Petersburg, Florida; the team awarded three more development agreements, drove franchisee success with continued&nbsp;<a href="https://1851franchise.com/meltingpot/evolution-design-2731008">Melting Pot Evolution</a> remodels and supported a growing retail presence with the launch of Melting Pot at Home across over 2,500 grocery locations.“Last year was a milestone year for&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a>,” said CEO&nbsp;<a href="https://www.linkedin.com/in/john-r-crawford-784a0810/">John “JC” Crawford</a>. “Our 50th anniversary was one to remember. Melting Pot continued to deliver the atmosphere and unique menu that guests know and love, driving our sales performance and maintaining our status as the go-to fondue concept. We saw a surge in franchise development with multiple signings and openings, setting the stage for another great year of growth and partnership with entrepreneurs committed to their communities and delivering the Perfect Night Out.”As the brand celebrated its Golden Anniversary, the team continued to support systemwide remodeling efforts, updating long-standing locations in line with new, modern brand standards. The Melting Pot Evolution remodel, while embracing a new look and feel, has proven to be a strategic driver of business, as well. The new St. Petersburg location, which launched with the new design, reported a per-person check average of over $70, outpacing the national average of $61. The Rogers location, which opened in November, had the third-highest weekly sales of the entire system in the first week of December.In addition to meaningful change throughout the system, Melting Pot drove community change with its ongoing commitment to&nbsp;<a href="https://www.stjude.org/">St. Jude Children’s Research Hospital</a>. After raising $1.17 million in 2024, the system raised a record-breaking $1.23 million with its&nbsp;<a href="https://www.meltingpot.com/blog/melting-pot-launches-22nd-annual-st--jude-thanks-and-giving-campaign-benefiting-st--jude-childrens-research-hospital/">2025 Thanks and Giving® campaign</a>. To date, Melting Pot has raised over $18 million for the organization and stands alongside global giants like Target and Microsoft in its level of contribution.Looking forward to a strong 2026, Melting Pot is targeting expansion in Las Vegas; South Florida; San Jose, California; Providence, Rhode Island; Provo, Utah; Greensboro, North Carolina; Eugene, Oregon; Lancaster, Pennsylvania; and Houston and The Woodlands, Texas. The brand’s continuing Golden Anniversary Incentive will support franchisees looking to develop in these markets.The first five new-construction franchise agreements signed beginning July 1, 2025, will receive 50% off the initial franchise fee — a savings of $22,500. This special offer is available through March 31, 2026, or until five qualifying agreements are signed, whichever comes first. With two new-construction development agreements already signed, there are just three slots remaining. The incentive applies exclusively to new builds.Melting Pot’s continued success is only bolstered by strides made in the retail space in 2025, with Melting Pot at Home cheese and chocolate fondue now made available in over 2,500 grocers nationwide and cheese fondue available in select Publix locations during the holiday season.“As a legacy brand, Melting Pot is not a concept that needs to open dozens of new restaurants per year to represent success,” Crawford said. “Last year, we focused on intentional growth with high-quality partners, brand growth through Melting Pot Evolution, and increased awareness through our retail channels. These successes, in combination with our four new openings, signal strong momentum and a bright future for Melting Pot in 2026.”About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 32 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com">www.meltingpotfranchise.com</a>.&nbsp;

The iconic fondue franchise is carrying this remarkable momentum into 2026 with ongoing remodeling efforts systemwide, a growing retail presence and a limited-time franchisee incentive program.

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Melting Pot’s Experience-First Model Wins the Battle for Guest Attention and Loyalty

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As&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 93-unit fondue franchise, celebrates Women’s History Month, there is a clear spotlight shining on Bentonville, Arkansas, where mother-daughter duo Diana Bonnett and Candice Hickerson are leading the successful operation of the brand’s first location in the state. For the pair, bringing the iconic fondue brand to Arkansas was the next step in a long-term business partnership built around trust, grit and shared entrepreneurial spirit.“As the daughter, my mom and stepdad owned a construction company when I was very young. Being in a family business… I don’t know any different,” Hickerson said. “By the time I was seven or eight, I was in their office. I always saw them working. I think because I grew up in it, seeing my parents earn their money and understanding how much each family member needs to contribute, it made it easy to transition to business ownership when I was old enough.”In her early 20s, Hickerson approached her mother with research and a business plan to start a group home for children and adults with disabilities, and they began growing this concept together.<h2>The Transition to the Hospitality Industry</h2>Hickerson and Bonnett operated the residential care facilities business for about 20 years in California before the family began considering relocating outside of California. Around this time, Hickerson was on a date with her husband,&nbsp;<a href="https://www.linkedin.com/in/chad-r-hickerson-69880923/">Chad</a>, at the Sacramento&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> location, one of their favorite restaurants, and they thought, “Why don’t we open a Melting Pot?”The family ended up moving to Arkansas, noting that Bentonville is particularly suited for the Melting Pot model.As they’ve made the transition to a new state and opened their new Melting Pot restaurant, Hickerson and Bonnett have stayed true to the family business model.“Owning a business is hard, but you have your hands in everything,” Bonnett said. “You’re accountable for the business, but you can feel confident knowing you have a hand in the future of the business. Just standing back and not being active in the business isn’t our style. Business ownership is great. I wish more women did it.”While the pair recognized taking the leap to a new industry would be a risk, it was a calculated, well-researched one, and they took the step with confidence in each other and their ability to work as a team.“We’re in the process of transitioning right now,” Hickerson added. “We have one business that’s been operating for almost 20 years and another brand new one. We’re starting from square one with Melting Pot. We’re still working to scale and reinvest in the business. People don’t always tell you how hard business ownership can be; we’re back to a point where we’re expecting three solid years of hard work with Melting Pot, but we also see the bigger picture. Risk is good, and I know that, in a couple of years, it will all pay off if we just don’t stop.”<h2>Leading as Women in Business</h2>Though they recognize the responsibility associated with business ownership and leadership, Hickerson and Bonnett remain strong proponents of women taking these positions.“Don’t be short-sighted because it’s tough,” Bonnett said. “There have been times with Melting Pot where I’ve thought, ‘I don’t know if I can do this,’ but you have to see the vision. Look at what’s working well, what’s not, and what changes you can make. There are a lot of networks to reach out to. Find a mentor; chat with someone. We’ve found another Melting Pot owner who we’ve been able to go to for guidance. Don’t be afraid to ask for help.”In addition to encouraging other women to explore entrepreneurship, the pair recognizes how their approach to leadership as women can influence their own business.“Women, historically, are seen as abrasive when we lean in, but I’m okay with being perceived that way if I need to for the sake of my business,” Hickerson said. “But there are also times when I don’t want to do that. I’m very empathetic. I think that this does have a lot of benefits. Staff are happy and comfortable knowing they can go to a woman in leadership if they need to.”For other women entering the business world, Hickerson and Bonnett recommend balancing your own identity with the realities of business ownership. With a strong sense of self, you can stay consistent and steady while operating with your values in mind. However, it’s also important to be confident enough to admit when you’re not sure or own a mistake for the long-term health of the team and business.“One of the hardest things for me has been owning my mistakes or not responding when I don’t know the answer to something rather than responding emotionally,” Bonnett said. “But the more you do it, the better manager and owner you become.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot">https://1851franchise.com/meltingpot</a>.

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Diana Bonnett and Candice Hickerson, co-owners of the Bentonville fondue franchise location, have a partnership fueled by trust, vision and shared entrepreneurial values.

Women in Business: Mother-Daughter Duo Leads Melting Pot Success in Arkansas

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For franchisees looking to enter the restaurant landscape, starting from scratch isn’t always the only (or best) option. Legacy brands like&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit fondue franchise, may have resale opportunities. By purchasing an existing location, new franchisees gain a strategic upper hand, going into business for themselves with a nearly nonexistent runway to launch and, often, a strong existing team and customer base.&nbsp;“The buying process requires the same due diligence that should be completed when buying a new franchise,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “But once you make the decision, the site selection process is cut out, saving you nine months compared to the traditional development schedule. The buy-in is lower than you might expect to join a 50-year legacy brand, making this a unique opportunity to become part of something established and proven.”By investing in an established location, franchisees are also able to leverage existing local marketing power, pre-established supplier relationships and well-honed operational systems to make the transition even smoother.With these factors, the opportunity presents clear advantages, but it’s still important that candidates have a thorough understanding of exactly what the investment represents.<h2>Completing Proper Due Diligence on a Resale Franchise Opportunity</h2>“Why is this location being sold?” is a key question for candidates exploring resale opportunities. While this can create some hesitancy, it’s best to just ask.“One of the biggest reasons we have resale opportunities is because we have franchisees who are finishing their chapter,” Benyo said. “They’ve been with&nbsp;<a href="https://1851franchise.com/meltingpot/info">Melting Pot</a> for 30-plus years. They’ve had a great run. And they’re ready to retire, but they want to pass the torch.”Resale opportunities aren’t always tied to weak performance or a frustrated owner. Often, the location is being sold because a longtime franchisee is ready to step away after decades in the business. They’ve built something they’re proud of, and they want the next owner to carry it forward and keep it growing.“There are some resale opportunities with locations that we made the strategic decision to close, but when we bring them back to the market as a resale, it’s because we’re confident that now’s the time,” Benyo said.&nbsp;The&nbsp;<a href="https://1851franchise.com/melting-pot-returns-syracuse-destiny-mall-2730540#stories">Destiny USA mall location</a> is a prime example of this. Benyo explained that this specific location previously closed for reasons beyond Melting Pot’s control, but with the right franchisees, there was a prime opportunity to reinvigorate it.“Melting Pot was primed to come back in,” Benyo said. “It was a great space; we just needed the right franchisees. Now, we have a great group of energetic, talented operators who saw this investment as an easy win. They took advantage of the opportunity, and they’ve already seen great success.”“Each resale location has its own story, and it’s part of the due diligence process to read into that and learn more about the history,” he added.<h2>Elevated Tools and Data-Driven Site Selection Further Validate Resale Opportunities</h2>In the past, there have been markets that simply weren’t ready for a Melting Pot. Resale opportunities with this backstory are now returning to the market — this time backed by real data and strong confidence from the corporate team.“Birmingham, Alabama, is a great example of how we address evolving markets. We now work with SiteZeus, and we can see who is supplying the right recency, frequency and spend,” Benyo said. “In the 10 years since that location has been operational, the market segmentation has drifted south toward that location. The building’s ownership has spent money on revitalizing the space, and there is a lot of traffic in the area. When we looked at the opportunity to reinstate, a lot has changed. We see this as an opportunity for a franchisee in our community to come in and be very successful.”While the communities that house these kinds of resale opportunities are often anxiously awaiting the return of their beloved Melting Pot, strong community sentiment alone isn’t always enough to seal the deal. With advanced analysis and an incredibly clear view of who their target customer base is, the Melting Pot development team can provide another layer of validation for candidates considering reviving a previous location.<h2>The “New Entity Effect”</h2>For those considering a resale, Benyo emphasizes that it’s important to strike a balance between the existing presence and any changes that may come with revitalization and new ownership.Stepping into an existing location certainly has its efficiencies, but the Melting Pot team is not under the impression that new owners will step in and “just continue driving the car down the road.”“Even if they’re buying a well-established location from a legacy owner, all of our franchisees go through the same approval process, and they understand that this is not a ‘set-it-and-forget-it’ kind of business,” Benyo said. “You’re still getting the same support a new location would get with marketing and even any necessary design and construction.”&nbsp;“There is a large cost difference between resales and what a typical build-out would be, but we may still need to modernize the existing location,” he continued. “It’s far too easy to unlock the doors and turn the lights on, but teams who make a really big splash and create a new look and feel are recognized and celebrated by their communities. They have great openings and strong continued sales.”Across the Melting Pot system, the most successful franchisees are the ones who are aware of what’s going on in their restaurants and communities. Consistent engagement and a steady commitment to the in-restaurant experience, whether it’s a brand new location, a reopened one or an existing one that simply transferred ownership, is what drives Melting Pot's success.A Melting Pot resale offers a faster way into ownership with a legacy brand that already has awareness in the market. With a shorter timeline and lower upfront lift than a new build, franchisees can put their focus on running the operation, following the system and growing the location’s performance.To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/meltingpot">https://1851franchise.com/meltingpot</a>.&nbsp;

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Through resale opportunities, franchisees can join the iconic fondue franchise with a more modest investment, shorter runway to launch and existing local demand.

How Melting Pot Resales Bridge Legacy Success With New Innovation

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TAMPA, Fla.&nbsp;—&nbsp;<a href="http://meltingpotfranchise.com">Melting Pot</a>, the 94-unit experiential fondue franchise, is launching a strategic push to expand its footprint across Canada. Following a surge in inquiries from Canada, specifically, and strong growth in 2025, including four new restaurants opened and three additional franchises awarded, Melting Pot is looking to build on that momentum. With an Edmonton location, which has been operating for over 15 years, the brand already has a flagship spot and has identified a key opportunity to build on that presence through 2026 and beyond.“We saw a lot more people reaching out from Toronto and Calgary; we saw a need,” said&nbsp;<a href="https://www.linkedin.com/in/collin-benyo-1bb36a248">Collin Benyo</a>, Franchise Growth Strategist. “There’s already a fondue culture ingrained in Canada, and there’s nothing else like what we do in the country, not the four-course experience we provide. This unique positioning, combined with our existing footprint in Edmonton, sets us up well for growth.”<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a> has identified Toronto, Vancouver, Calgary and Ottawa as core hubs for expansion. Now, the team is looking to partner with qualified entrepreneurs who are intimately familiar with the hospitality landscape in Canada to open between one and five new restaurants by 2030.As it pursues growth in Canada, Melting Pot is focused on finding the right franchise partners who bring hospitality experience and intimate knowledge of the market. This will ensure Melting Pot is able to build an incredible foundation and set the stage for its “presence to be felt just as it is in the U.S.”“As we grow in Canada, we’re specifically looking for people who are familiar with the hospitality industry and understand the demands of running a hospitality franchise&nbsp;in Canada. It’s a different approach,” Benyo said.By prioritizing partners with strong roots in the Canadian market, Melting Pot will leverage shared expertise to navigate the nuances of labor and supply chain requirements, maintaining a model that protects franchisees’ margins and respects guests’ expectations from day one rather than retrofitting a U.S. strategy after doors open. In fact, Melting Pot only requires three products to be imported outside of Canada, and has identified local Canadian options for all other purchases necessary to operate a Melting Pot.To support this momentum, the brand is launching a thorough outreach campaign that will culminate with the Toronto Franchise Show September 19-20, 2026. This period will include local open houses and direct conversations with prospective investors to build a long runway in the country.“We are a brand that fits the culture of Canada perfectly,” Benyo said. “We’ve refined our operational and purchasing game plans, and we’re excited to connect with the right partners who will help the brand to thrive in the growing market.”About Melting PotFounded in 1975, Melting Pot has offered a unique fondue dining experience for more than 50 years. As the premier fondue restaurant franchise, Melting Pot has 94 restaurants in 32 U.S. states and Canada. Known for offering a variety of fondue cooking styles and unique entrées, Melting Pot’s menu also features cheese fondues, salads, fine wines, spirits and chocolate fondue desserts. Fondue fans can join Melting Pot’s Club Fondue for exclusive promotions, special events and advance holiday reservation privileges. The Melting Pot Restaurants, Inc. (TMPRI), headquartered in Tampa, Florida, is the franchisor of Melting Pot. For more information, visit www.meltingpot.com. To learn more about franchise opportunities with Melting Pot, please visit&nbsp;<a href="http://www.meltingpotfranchise.com">www.meltingpotfranchise.com</a>.&nbsp;

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The iconic fondue franchise is launching expansion efforts to build on its existing Edmonton presence, targeting new growth in Toronto, Vancouver, Calgary and Ottawa.

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

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