Melting Pot

For five decades,&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seasonal-menu-retail-innovation-2730659" target="_blank" rel="nofollow">Melting Pot</a> — the 90-plus unit fondue franchise — has been a leader in the fondue space, consistently delivering the Perfect Night Out for its guests. Its foundation is built on providing unforgettable in-restaurant experiences, and offering a combination of both classic fondue flavors and seasonal and limited-time offers that keep things fresh and exciting for new and established guests alike.&nbsp;Now,&nbsp;<a href="http://1851franchise.com/meltingpot/info">Melting Pot</a> is extending its magic beyond the four walls with Melting Pot At Home, a complementary line of retail products designed to keep the brand top of mind for guests between their visits.“The foundation of Melting Pot is and always will be its restaurants,” said&nbsp;<a href="https://www.linkedin.com/in/jenniferlukasbourgeois/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seasonal-menu-retail-innovation-2730659" target="_blank" rel="nofollow">Jennifer Lukas-Bourgeois</a>, retail business unit director. “It’s all about the Perfect Night Out, celebrating an occasion and having that communal experience. Our retail line is a powerful tool to reinforce that experience, offering a chance to bring a taste of Melting Pot home. That way, our brand is always a part of our guests’ lives.”<h2>A Cohesive Strategy: In-Restaurant and At-Home Innovation</h2>This fall, Melting Pot is bringing the season’s favorite flavor to life in two delicious ways. In participating restaurants, guests can enjoy the&nbsp;Pumpkin Spice Chocolate Fondue&nbsp;— a limited-time, in-restaurant experience that captures the cozy flavors of fall.Meanwhile, online fans can indulge at home with the&nbsp;Pumpkin Pie Chocolate Fondue, available exclusively for a limited time through Melting Pot’s retail channel.Together, these two offerings work in harmony — bridging the in-restaurant experience with at-home fondue moments. Melting Pot is leveraging this synergy to deepen brand connection and make it easier than ever for guests to enjoy the magic of fondue wherever they are.“Everyone is so passionate about pumpkin spice and pumpkin pie, and we wanted to deliver that flavor to our guests,” Lukas-Bourgeois said. “This year our innovation available online is the Pumpkin Pie Chocolate Fondue: an irresistible blend of velvety white chocolate wafers, warm pumpkin pie spice, silky pumpkin puree and a crunchy graham cracker topping. Our guests can also savor the season with us in-restaurant with our Pumpkin Spice Chocolate Fondue: a creamy white chocolate blended with spiced pumpkin purée and caramel, topped with autumn-spiced graham cracker crunch and a swirl of whipped topping. Both available for a limited time.”The Melting Pot system is intentional about its innovations, watching trends and keeping seasonal favorites in mind as they develop new products for both retail and in-restaurant offerings. Maintaining a focus on the consumers’ desires ensures the team is innovating in a way that will truly speak to the guests and keep Melting Pot fresh in their minds.<h2>Innovation of All Kinds Supports Franchisee Growth</h2>As Melting Pot launches limited-time in-restaurant and retail offerings, the emphasis remains on reinforcing what the brand stands for: quality, flavor and a sense of togetherness.Melting Pot’s retail presence in over 2,500 locations this fall will act as a powerful marketing tool, creating millions of brand impressions that keep Melting Pot top of mind and remind guests to book their next Perfect Night Out at their local restaurant.The seasonal retail flavors also echo the special, seasonal restaurant menus that drive repeat visits and buzz. Seeing a unique product in a retail environment reminds consumers of the novelty and culinary experience Melting Pot offers, reinforcing excitement for the brand — in restaurants and beyond.“All of these efforts, from limited-time e-commerce offers and curated in-restaurant menu items to our digital and social presence, serve the same purpose,” Lukas-Bourgeois said. “Keeping the Melting Pot quality and experience consistent across multiple settings and making it available in additional contexts supports consistent brand awareness and drives guests back to our dining rooms.”To find out more information on costs to buy this franchise, please visit&nbsp;<a href="http://meltingpotfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=seasonal-menu-retail-innovation-2730659" target="_blank" rel="nofollow">meltingpotfranchise.com</a>.&nbsp;

Melting Pot Franchise: Driving Growth with Retail & Dining

1851 Franchise

The iconic fondue brand is pairing in-restaurant creativity with a growing retail presence to deepen guest connections and boost traffic.

This brand page has been paid for by MELTING POT. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

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Melting Pot Expands Its Flavor Story With Seasonal Menus and Retail Line

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