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Memphis Business Journal: Home Staging is the New Normal as Real Estate Franchise Stays Hot
Home-staging franchise Showhomes has a strong presence in its native Tennessee that is rapidly growing.
Home-staging franchise Showhomes has a strong presence in its native Tennessee and has been helping residents stage, update and manage homes on the market for decades. COO Matt Kelton says this is the company’s most successful year yet.
With the rising popularity of HGTV and similar channels, home-staging has become mainstream.
Local franchisees Jeff and Heidi Ross have found great success in the community, especially with the brands unique home manager program, which the company defines as "a person or family with beautiful home furnishings who lives in a vacant home for sale,” according to Memphis Business Journal.
Basically, Showhomes allows people to live in and care for a property while the house is on the market. In exchange for maintaining the house, the monthly rent is significantly reduced. The homes are usually higher-end properties that sell in the $400,000 to $900,000 range. Franchisees like Jeff and Heidi also partake in traditional home staging, such as updating homes and helping sellers differentiate themselves in competitive markets.
The Ross's stumbled upon the business by accident as they were transitioning into a new community. Now, years later and with many success stories under their belts, the Ross’s consider themselves the local experts in getting a home ready for sale.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
