Franchise News
Memphis Daily News: Great Clips Targets Memphis for Development
Chief Operating Offer Rob Goggins and Memphis franchisee Kristy Beliew elaborate on why Memphis is the perfect growth market
With more than 4,000 salons across the U.S. and Canada, Great Clips is now looking at development opportunities in Memphis. The brand has plans to open as many as 40 locations throughout the area based on the sheer size of the market.
“With more than a million people living in the greater Memphis market, this is very similar to some of the other 180-plus markets where we cut hair,” said Great Clips Chief Operating Officer Rob Goggins in an interview with the Memphis Daily News. “Since we have a strong presence in nearby markets, it was an obvious choice to continue our expansion into the Memphis market.”
In order to spark development, Great Clips signed an exclusive broker as well as two existing franchisees to focus on the Memphis metropolitan area.
“There are areas that we are targeting within this market,” said one of the first Memphis franchisees, Kristy Beliew. “Areas that are very family-oriented, where we can get involved in the community.”
Beliew owns two locations in Arkansas, and based on her unparalleled experience with Great Clips, is eager to further the brand's success in Memphis.
“If people come through the door and try us out once, we feel like they will return,” she said.
You can view the entire article here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
