WORKOUT ANYTIME is gearing up for expansion in Milwaukee, a market already saturated with Anytime Fitness and Snap fitness gyms.

According to The Milwaukee Business Journal, the company's VP of Development Randy Trotter thinks metro Milwaukee is a prime market for WORKOUT ANYTIME because there is no fitness club that offers a value price model as low as WORKOUT ANYTIME.

The franchise has already scoped out 13 potential locations in Milwaukee and is in talks with potential franchisees.

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