Mississippi Business Journal: Papa Murphy's Plans to Expand in Mississippi

Papa Murphy's wants to expand in Mississippi to continue the brand's growth.

3:15PM • 10/24/16

Papa Murphy's currently has four locations open in Mississippi and is looking to open more throughout the state with a focus on Jackson, Mississippi's state capital.

“We currently have four stores open in Mississippi, primarily as part of our Memphis development efforts,” Gary Payne, vice president of franchise sales, told the Mississippi Business Journal. “With over 1,500 stores in 38 states, expanding further in Mississippi is a logical next step as we continue to grow.”

The article elaborates on Papa Murphy's unique concept and why the Jackson area is a focus for the brand.

Our brand is highly driven by families who appreciate high quality pizza at an extremely affordable price,” Payne told the Mississippi Business Journal. “Our demographic research shows the Jackson region has the perfect mix of those families searching for value driven, high quality food options, so we think that helps prime our brand for quick success in the market.”

Robyn told the Mississippi Business Journal that the unique concept brings customers back time and time again and that the chain was very supportive in leading them through the opening process.

“We had never run a business before and they taught us everything we needed to know on how to run the business on a daily basis and how to market it,” Johnstone told the Mississippi Business Journal.

The article also mentioned the current franchisee incentives in place and qualities the brand looks for in candidates.

“In Mississippi, we are looking for candidates that would like to develop a designated market,” Payne told the Mississippi Business Journal. “These could be existing franchisees of other concepts who want to grow their organization with another brand in the areas they currently operate, or someone from outside the industry.”

Click here to read the full article.