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Franchises would be wise to take strides toward mobile payment implementation, as data shows consumers are increasingly looking to leave their wallets at home.

According to a recent survey from Harbortouch, nearly half of Millennials use mobile payment options like Apple Pay and Google Wallet.

"One of the more interesting findings we uncovered from our survey is the growing desire for consumers to use mobile payment technology at restaurants,” said Jared Isaacman, founder and CEO of Harbortouch. “Currently, most mobile payment transactions happen in retail environments. There is now a unique opportunity for restaurants to gain a competitive advantage by making mobile payments part of the dining experience.”

Out of seven categories, 25 percent of survey respondents chose the restaurant industry as the most likely to sector to widely adopt mobile payment options in the future.

Read the full release here.

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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