Tree care is still a fragmented $37 billion industry, with most work handled by small operators and service standards that vary widely. Monster Tree Service brings a branded, systems-driven approach to tree and plant health care that helps raise the bar across the category. For entrepreneurs looking to enter a durable home services segment with real infrastructure, premium positioning and multiple revenue streams, Monster Tree Service offers a compelling opportunity, particularly at this stage of its evolution.
“Monster Tree has been around for more than 15 years,” said Tom Swift, Executive Vice President of Authority Brands. “Now, as part of Authority Brands, we’re focused on strengthening the system and building long-term health across the brand. ”
Monster Tree Service has been serving customers since 2008 and began franchising in 2012. Today, the brand is combining more than 15 years of operational experience with the backing and shared resources of a national multi-brand franchisor.
At its core, Monster Tree Service isn’t simply about cutting down trees. While tree removal, pruning and trimming are foundational services, the brand’s model extends into plant health care, commercial tree services and emergency work, allowing franchisees to build diversified revenue streams and repeat customer relationships.
“Our franchise owners offer more than just tree trimming and cutting services,” Swift said. “With plant health care as a major focus for Monster Tree, franchisees can help evaluate and care for the long-term health of trees in their markets.”
That broader service mix changes the economics and positioning of the business. Instead of being viewed as a one-time contractor, Monster Tree franchisees can become trusted property partners for homeowners and commercial clients alike. It also creates opportunities for upselling, recurring services and higher-ticket projects.
As of the end of 2024, Monster Tree Service had 77 franchisees operating across 176 territories. The brand has continued to evolve in recent years, focusing on alignment, performance standards and engagement across the network.
Unlike lighter home services franchises that require minimal equipment, Monster Tree Service is a serious operational business, and the investment reflects that.
The estimated initial investment for a single territory ranges from $415,610 to $534,510. That investment includes significant equipment requirements such as trucks, chippers, stump grinders and specialized tools.
“Monster Tree is one of our higher investment ranges in the Authority Brands portfolio,” Swift said. “There’s a bigger price tag, and sometimes that gives people sticker shock. But when you understand its full-service tree and plant health care, and you see the equipment, the branding and the professionalism, the investment makes sense.”
In fact, the equipment itself becomes part of the marketing strategy. “A lot of the equipment is branded with the logo and phone number,” Swift added. “It acts like a moving billboard for the local franchise owner’s business.”
The model operates without storefront overhead, but it maintains a highly visible, polished presence in-market. Uniformed crews, branded vehicles and professional systems elevate the brand beyond the “guy with a chainsaw” perception that still defines much of the industry.
The results speak for themselves. According to Monster Tree Service’s most recent Franchise Disclosure Document, franchisees operating for 37 months or more in 2024 reported average annual gross revenue per franchisee of $1,223,187. The median was $1,032,315, and the high was $3,683,050.
One of the most common questions candidates ask is whether prior tree experience is required. The answer is no, and the brand is intentional about that.
“We see a lot of candidates coming from completely different industries,” Swift said. “They’re business-minded operators looking to diversify into something more recession-resistant. They want something structured, scalable, and not purely discretionary.”
Franchisees are trained in operations, marketing, sales processes, safety protocols and equipment management. “Monster Tree Service has experienced industry professionals on staff, so franchise owners are not required to be arborists,” Swift said. “Our comprehensive onboarding program, ongoing training, and established systems ensure franchise owners have the information and support they need to launch and operate in the tree services industry.”
The absence of a storefront reduces overhead, while the professional branding and equipment create instant credibility. For candidates who are willing to lead crews, manage operations and invest in growth, the opportunity can potentially be both financially and personally rewarding.
Monster Tree Service sits at an inflection point. The brand has more than 15 years of operational history, a decade-plus of franchising experience and the backing of Authority Brands. It has recently elevated standards and strengthened its network, and it continues to offer protected territories in markets across the country.
For entrepreneurs who want to enter a professionalized, high-visibility home services category — one with multiple revenue streams, strong training and a system committed to long-term health — Monster Tree Service represents a timely opportunity.
For more information, visit: https://monstertreeservicefranchise.com/.
Monster Tree Service
SPONSORED
Backed by Authority Brands, the premium tree and plant health care franchise is expanding into available protected territories as demand rises for professional home services.
Tree care is still a fragmented $37 billion industry, with most work handled by small operators and service standards that vary widely. Monster Tree Service brings a branded, systems-driven approach to tree and plant health care that helps raise the bar across the category. For entrepreneurs looking to enter a durable home services segment with real infrastructure, premium positioning and multiple revenue streams, Monster Tree Service offers a compelling opportunity, particularly at this stage of its evolution.
“Monster Tree has been around for more than 15 years,” said Tom Swift, Executive Vice President of Authority Brands. “Now, as part of Authority Brands, we’re focused on strengthening the system and building long-term health across the brand. ”
Monster Tree Service has been serving customers since 2008 and began franchising in 2012. Today, the brand is combining more than 15 years of operational experience with the backing and shared resources of a national multi-brand franchisor.
At its core, Monster Tree Service isn’t simply about cutting down trees. While tree removal, pruning and trimming are foundational services, the brand’s model extends into plant health care, commercial tree services and emergency work, allowing franchisees to build diversified revenue streams and repeat customer relationships.
“Our franchise owners offer more than just tree trimming and cutting services,” Swift said. “With plant health care as a major focus for Monster Tree, franchisees can help evaluate and care for the long-term health of trees in their markets.”
That broader service mix changes the economics and positioning of the business. Instead of being viewed as a one-time contractor, Monster Tree franchisees can become trusted property partners for homeowners and commercial clients alike. It also creates opportunities for upselling, recurring services and higher-ticket projects.
As of the end of 2024, Monster Tree Service had 77 franchisees operating across 176 territories. The brand has continued to evolve in recent years, focusing on alignment, performance standards and engagement across the network.
Unlike lighter home services franchises that require minimal equipment, Monster Tree Service is a serious operational business, and the investment reflects that.
The estimated initial investment for a single territory ranges from $415,610 to $534,510. That investment includes significant equipment requirements such as trucks, chippers, stump grinders and specialized tools.
“Monster Tree is one of our higher investment ranges in the Authority Brands portfolio,” Swift said. “There’s a bigger price tag, and sometimes that gives people sticker shock. But when you understand its full-service tree and plant health care, and you see the equipment, the branding and the professionalism, the investment makes sense.”
In fact, the equipment itself becomes part of the marketing strategy. “A lot of the equipment is branded with the logo and phone number,” Swift added. “It acts like a moving billboard for the local franchise owner’s business.”
The model operates without storefront overhead, but it maintains a highly visible, polished presence in-market. Uniformed crews, branded vehicles and professional systems elevate the brand beyond the “guy with a chainsaw” perception that still defines much of the industry.
The results speak for themselves. According to Monster Tree Service’s most recent Franchise Disclosure Document, franchisees operating for 37 months or more in 2024 reported average annual gross revenue per franchisee of $1,223,187. The median was $1,032,315, and the high was $3,683,050.
One of the most common questions candidates ask is whether prior tree experience is required. The answer is no, and the brand is intentional about that.
“We see a lot of candidates coming from completely different industries,” Swift said. “They’re business-minded operators looking to diversify into something more recession-resistant. They want something structured, scalable, and not purely discretionary.”
Franchisees are trained in operations, marketing, sales processes, safety protocols and equipment management. “Monster Tree Service has experienced industry professionals on staff, so franchise owners are not required to be arborists,” Swift said. “Our comprehensive onboarding program, ongoing training, and established systems ensure franchise owners have the information and support they need to launch and operate in the tree services industry.”
The absence of a storefront reduces overhead, while the professional branding and equipment create instant credibility. For candidates who are willing to lead crews, manage operations and invest in growth, the opportunity can potentially be both financially and personally rewarding.
Monster Tree Service sits at an inflection point. The brand has more than 15 years of operational history, a decade-plus of franchising experience and the backing of Authority Brands. It has recently elevated standards and strengthened its network, and it continues to offer protected territories in markets across the country.
For entrepreneurs who want to enter a professionalized, high-visibility home services category — one with multiple revenue streams, strong training and a system committed to long-term health — Monster Tree Service represents a timely opportunity.
For more information, visit: https://monstertreeservicefranchise.com/.
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