1851

<p>From the Sunshine State to Sin City, <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-targets-westward-expansion-as-part-of-strategic-development-initiative-3029" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries &amp; Shakes</a> is looking to make an all-out push towards Western expansion.</p><div>As the better-burger brand prepares to open its 100th store in January 2016, <a href="http://mooyah.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-targets-westward-expansion-as-part-of-strategic-development-initiative-3029" target="_blank" rel="nofollow" target="_blank">MOOYAH</a> has no intentions of slowing its growth efforts. Based in Texas, the franchise recognizes an opportunity to provide an outstanding guest experience in the western portion of the U.S., specifically in Nevada, Arizona, New Mexico and California.</div><div>&nbsp;</div><div>Unlike its competitors, MOOYAH offers all-natural, never frozen beef, something Tim Markle, director of development for MOOYAH, believes will resonate with health-conscious residents. With five locations already in California, and after recently opening a Southern California location that has experienced early success, Markle appears to be right.</div><div>&nbsp;</div><div>&#8220;Many of these states are really attractive because we can capitalize on providing quality food with fresh ingredients,&#8221; Markle said. &#8220;These are the things that fit into the lifestyle of people in these states. Consumers are beginning to lean toward customizing their food and they want to eat healthier. We want to provide them with a fresh, high-quality fast casual alternative.&#8221;</div><div>&nbsp;</div><div>In addition to a nutritional twist on traditional fast-food options, MOOYAH believes it can capitalize on the climate out west.</div><div>&nbsp;</div><div>"Part of the Western culture is to be outdoors. So as we begin to develop in Vegas, Phoenix, and elsewhere, we can open smaller locations with a focus on larger patios,&#8221; he said.</div><div>&nbsp;</div><div>Between now and 2020, MOOYAH intends to have a presence in all 50 states, with between 200 and 300 restaurants. To do that, the second-ranked fast-casual franchise brand on the market will partner with franchisees who fit their ideals.</div><div>&nbsp;</div><div>Markle said that with each store opening, the brand takes another step forward&#8212;that each store is better than the last. To help the brand move forward, it uses an algorithm to determine which franchisees are a good match.</div><div>&nbsp;</div><div>&#8220;We&#8217;re a brand that bases success off the guest experience,&#8221; Markle said. &#8220;We vet franchisees during the process as much as they vet us,&#8221; he said. &#8220;We look for people who are guest-service oriented and have financial stability. We don&#8217;t take just anybody. They have to be skilled so that we can continue to build a premium brand and help franchisees be as successful as possible. If they don&#8217;t fit, they don&#8217;t fit.&#8221;</div><div>&nbsp;</div><div>MOOYAH is a family- and kid-friendly restaurant, and potential franchisees can count on an attractive business model, a simple menu and operational system in place. The support team through corporate is comprised of industry professionals dedicated to helping owners at every turn.</div><div>&nbsp;</div><div>For more information on franchise opportunities with MOOYAH, click <a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=mooyah-burgers-fries-shakes-targets-westward-expansion-as-part-of-strategic-development-initiative-3029" target="_blank" rel="nofollow" target="_blank">here</a>.</div>

1851 Franchise

The better-burger brand intends to win over healthy-lifestyle residents with fresh, quality ingredients.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

MOOYAH Burgers, Fries & Shakes Targets Westward Expansion as Part Of Strategic Development Initiative

mooyah-burgers-fries-shakes-targets-westward-expansion-as-part-of-strategic-development-initiative

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

Top 25 Franchise Marketing Leaders: Kelsey McManemin — Vice President of Marketing, HTeaO

top-25-franchise-marketing-leaders-kelsey-mcmanemin-vice-president-of-marketing-hteao

How This Franchise Consultant Turned a Love for Dogs Into a Business with Dog Training Elite

How This Franchise Consultant Turned a Lifelong Love for Dogs Into a Growing Business with Dog Training Elite

how-this-franchise-consultant-turned-a-lifelong-love-for-dogs-into-a-growing-business-with-dog-training-elite

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Franchisee spotlight graphic with photos of Danielle Rosemond & Usman Khan & TruBlue logo

Family Members of Local Physicians Bring TruBlue Franchise to North Central Nassau, Long Island: A Health Care-Inspired Approach to Aging in Place

family-brings-trublue-franchise-to-north-central-nassau

MOOYAH Burgers, Fries & Shakes Targets Westward Expansion as Part Of Strategic Development Initiative

MORE STORIES LIKE THIS