MOOYAH Ready for More After Best Burger Win

Fresh off its big win as best burger in the Midwest, MOOYAH Burgers, Fries & Shakes* is moving to bring its great taste to other areas.

Ardag Tachian, director of franchise development at MOOYAH, said taking top honors in Fox 47’s “Best in the Midwest Burger Contest” in Wisconsin was thrilling.

“We at MOOYAH are humbled and grateful to the good people of Madison for choosing MOOYAH as the best burger in the Midwest. We know that our guests have many dining options and we are always appreciative when they choose to visit MOOYAH.”

The emerging brand will be opening a second location in Madison near the University of Wisconsin in mid-October, spreading the brand’s presence in the Midwest. This week MOOYAH opened its second restaurant in New Jersey and is looking forward to three new restaurant openings by the end of the year in the New York/New Jersey area.

“New Jersey is a perfect place for MOOYAH to thrive,” said Tommy Mascia, development agent at MOOYAH. “Our family-friendly atmosphere and fresh quality product lend itself to communities like Old Tappan and we’re excited to continue to expand throughout the state.”

Also, this fall, MOOYAH will be making its debut in Florida with a location in Miami, to be followed quickly by a second Florida location, in Jacksonville.

“We also are looking forward to entering the Orlando and Tampa-St. Petersburg markets in 2016,” Tachian said. “Once people try MOOYAH, they come back for more. Our customer loyalty is very high.”

MOOYAH also is being recognized by current franchisees of non-competing brands as a way to diversify their restaurant portfolios. MOOYAH receives interest across the country from successful operators of other brands, Tachian said. In November, MOOYAH will appear at the Restaurant Finance and Development Conference in Las Vegas and the West Coast Franchise Expo in Anaheim, California, to meet prospective franchise partners and spread the good word about MOOYAH.

In 2015, MOOYAH is on pace to open 30 new locations and reach the milestone of 100 before the close of the year. The brand continues to spread the unique MOOYAH experience beyond domestic borders too. MOOYAH will open its first restaurant in Qatar in 2015, marking the seventh country MOOYAH has entered outside the U.S.