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MOOYAH to Celebrate Grand Opening of First Location in Carlsbad

Popular best-burger brand to host grand opening, giving away Free MOOYAH for a Year to 10 lucky guests and more on March 11th

By Morgan Wood1851 Franchise Contributor
SPONSOREDUpdated 10:10AM 03/22/23

CARLSBAD, CA  MOOYAH Burgers, Fries & Shakes, the 90-plus-unit best-burger franchise, is opening its first location in Carlsbad at 2540 El Camino Real. The new restaurant is part of a multi-unit development deal completed with the Green Madness Group, made up of business partners, Ash & Kate El and Gary & Irina Swedback, to expand the brand across the San Diego area.

The fast-casual brand renowned for its customizable burgers, hand-cut fries and hand-spun shakes will kick off its grand opening on March 11th with an official ribbon-cutting at 10:30am by the Carlsbad Chamber of Commerce, giveaways, entertainment and more. Anyone in line by 11am will be entered into a drawing for Free MOOYAH for a Year and 10 lucky guests willing to download the Rewards App to receive their prize will win. 

Also, guests who download the MOOYAH app and select Carlsbad as their favorite location on March 11th will also receive a free burger. The party will continue with performances by the high school students, a prize wheel to win free MOOYAH and fun entertainment throughout the day.

I am very excited to introduce MOOYAH to Carlsbad and the surrounding area,” Ash said. “The community will have the best tasting burger experience possible with made-to-order burgers, hand-cut French fries, and real ice cream shakes. With our fresh quality ingredients, there is something for everyone to enjoy at MOOYAH!”

Ash says it was always his dream to open his own restaurant. However, he wanted to ensure he knew everything about the business before making the leap. Over 20 years in Carlsbad, he built great relationships with many guests that became part of his family, and they are now excited for him to open his first location. Ash and his partners have built a strong partnership and have plans to invest in growing the MOOYAH brand across San Diego in the coming years.

“A commitment to serving our guests the best burger experience of their lives is the most important characteristic we look for in our owners, said Doug Willmarth, MOOYAH President. We are especially excited about Ash because he has both passion and extensive industry experience. I am excited to work with Ash and his team to bring the best tasting burgers, fries and shakes in town to Carlsbad.”

MOOYAH in Carlsbad will be open 11 a.m to 9 p.m. Sunday through Thursday and 11 a.m. to 10 p.m. Friday and Saturday. MOOYAH has had a longstanding presence in California since 2012, with locations open in the Bay Area, Central and Southern California regions. The Carlsbad opening will be the first MOOYAH in the San Diego region, and the 8th location to open in California.

For more information on the growing brand, connect with MOOYAH Burgers, Fries & Shakes on the Facebook Fan page, and follow MOOYAH on LinkedIn, Twitter @mooyahburgers, Instagram @mooyahburgers, and TikTok @mooyahburgers.


MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app.