1851

<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">MOOYAH Burgers, Fries &amp; Shakes</a>, the fast-casual concept committed to serving the best tasting burgers, provides a business opportunity with similar operational practices, commodity diversification, solid profitability and open available territory for Wingstop Franchise Owners looking to expand their portfolios and grow.“The restaurant industry is a connected community. We talk to guys who are Franchise Owners with other places, and they want to mitigate their risk. They have proven they can be effective operators in a similar system, and, let’s face it, chicken has been a ridiculously volatile protein,” explained&nbsp;<a href="https://www.linkedin.com/in/mike-sebazco-ab355211/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">Mike Sebazco</a>, Executive Vice President of Operations and Development at&nbsp;<a href="https://1851franchise.com/mooyah">MOOYAH</a>. “We are a great business for people looking to grow by expanding their brand portfolio while staying in their local market.”MOOYAH Is an Emerging Brand With Growth OpportunitiesMOOYAH, though still expanding, has carved out a unique space within the strong fast-casual burger market. According to&nbsp;<a href="https://www.qsrmagazine.com/fast-casual/2020-future-fast-casual-report-pizza-burger?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">QSR</a>, most Guests seek differentiation in their burger experience, and the majority — 85% — plan to visit burger restaurants the same amount if not more frequently in the future. And as America’s favorite food, burgers have extremely broad appeal.The brand’s emphasis is on better quality ingredients, starting with 100% Natural Certified Angus Beef graded at Choice or Prime — that’s better quality than most steaks. To that they add fresh baked buns and toppings made from scratch in house. They also have a variety of other protein options, including turkey burgers and veggie burgers, as well as a “lifestyle menu” of healthy options that provides differentiation that many diners crave. Many Guests feel the hand-cut fries prepared in a 24-hour process from #1 Idaho potatoes are what makes them hands down the best burger place. Others say it is the hand-spun real ice cream shakes with premium toppings that put MOOYAH over the top.&nbsp;Best of all for new Franchise Owners, the brand is expanding, and as they move into new markets, territory near their existing operations with excellent locations is still available.“The burger category is the biggest one there is,” Sebazco said. “With MOOYAH, you get in with a growing brand that still has prime locations available in great markets.”Though MOOYAH is young, it has a high-powered leadership team with strong experience at top brands. While many smaller concepts have leadership teams without extensive growth experience,&nbsp;<a href="https://www.linkedin.com/in/anand-gala-6b09863/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">Anand Gala</a>,&nbsp;<a href="https://www.linkedin.com/in/dougwillmarth/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">Doug Willmarth</a>,&nbsp;<a href="https://www.linkedin.com/in/sarah-rainey-beddoe-82577b11/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">Sarah Beddoe</a>,&nbsp;<a href="https://www.linkedin.com/in/ed-andrews-0b06474/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">Ed Andrews</a> and Mike Sebazco have the experience and know how to create brands where Multi-Unit Franchise Owners can build a successful business.&nbsp;“We have been upgrading our systems and support team to set the stage for the explosive growth phase we began this year. It is an excellent ground-floor opportunity that reminds me of where Wingstop was a decade ago when I was the Chief Marketing Officer,” Doug Willmarth, President of MOOYAH, added.The Beef and Chicken Concepts Are Complementary, Not CompetitiveFor owners of chicken, sandwich, or other non-burger concepts, opening a MOOYAH does not cannibalize their existing business but provides an additional business opportunity to diversify revenue and manage commodity risk. Further, because the operational profile and back office support are often quite similar, adding a MOOYAH restaurant can be a smooth process for existing fast-casual or QSR franchise owners.“Wingstop really has a very similar business model. Both brands are fast-casual concepts and have similar layouts and real estate,” Willmarth explained. “They have a focus on a single protein and hand cut fries in much the same way we do. For the Franchise Owner, you have a similar operation to manage. And the teams have similar skill sets, so it is easier to manage across locations.”In many cases, incorporating a MOOYAH business also provides profitability benefits beyond the operational synergy. For chicken concepts, especially wings and tenders focused brands, dramatic swings in profitability can happen as the price of chicken rises and falls. Since chickens are not raised specifically for wings, their supply and pricing tends to be even more volatile, complicating things further. While many restaurants used to sell wings for less than a dollar each,&nbsp;<a href="https://www.ocregister.com/2022/05/18/chicken-wings-for-34-pent-up-inflation-driving-food-costs-higher/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">the “market price” for a 15-piece order has jumped to over $27</a> in some places, with an estimated real cost of about $34. This can be very hard on Franchise Owners who sell by the piece but have to buy chicken by the pound.“Over the last few years, wing prices have gone through the roof, but beef prices have been much more stable,” Willmarth explained.In addition to supply-chain benefits, MOOYAH’s internal processes simplify labor needs and decrease costs. “Our economic model is better,” Sebazco said. “It’s a simpler execution. We bake our own buns, which is both a quality proposition and less expensive. We reduce the prep process with a simpler labor model and require fewer people in the kitchen.”Territories Are Available Near Existing Wingstop LocationsFor existing Franchise Owners, opportunities to establish new locations within a familiar market can become increasingly rare as the brand grows. In many cases, markets are completely sold out, locking out owners who want to grow.&nbsp;“If you’re a Franchise Owner that has a successful organization in a specific area, you know the market, and that is an advantage. If you’ve got locations of one brand and you want to keep growing but the territory near you is sold out, the answer is to add a complementary brand,” Willmarth said.Many Wingstop markets are largely maxed out with little to no space available for additional units. The good news is that the brand is in many markets where MOOYAH is just starting to grow. “There are a lot of Franchise Owners who are locked out of growth in the market they want, and we can help them with an opportunity to expand and diversify.”The start-up costs for a MOOYAH franchise range from $477,918 to $989,793. Learn more at&nbsp;<a href="https://franchise.mooyah.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees-2719573" target="_blank" rel="nofollow">https://franchise.mooyah.com/.</a>&nbsp;

Why MOOYAH Burgers, Fries & Shakes Is a Great Franchise for Wingstop Franchisees

1851 Franchise

For Franchise Owners who are accustomed to focusing on a simple menu and fresh cut fries, MOOYAH provides a familiar business model in a complementary, not competitive, market space.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

why-mooyah-burgers-fries-shakes-is-a-great-franchise-for-wingstop-franchisees

Minuteman Press International

Minuteman Press franchise owner Jesse Gaither (left) and team, Centerville, Ohio.

Minuteman Press Franchise Grows in the Heart of Centerville, Ohio

minuteman-press-franchise-grows-in-the-heart-of-centerville-ohio

World Gym

World Gym’s Healdsburg Location Named as North America’s “World Gym of the Year”

world-gyms-healdsburg-location-named-as-north-americas-world-gym-of-the-year

Caring Transitions

Caring Transitions Targets South Bend, Indiana, for Franchise Growth

caring-transitions-targets-south-bend-indiana-for-franchise-growth

Footprints Floors

Why Franchising with Footprints Floors Is Recession-Resistant

why-franchising-with-footprints-floors-is-recession-resistant

Spadea Lignana Franchise Attorneys

Brooker’s Founding Flavors Ice Cream Embarks on Franchising Journey; Sells 7 Units in First Month

brookers-founding-flavors-ice-cream-embarks-on-franchising-journey-sells-7-units-in-first-month

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

1851 Agg - Empower Brands 6 Franchises Named to FBR's 2025 Top Franchises List - 1851 Franchise

Empower Brands Celebrates Six Franchises Named to Franchise Business Review’s 2025 Top Franchises List

empower-brands-celebrates-six-franchises-named-to-franchise-business-reviews-2025-top-franchises-list

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Yum Brands - KFC - Pizza Hut - Terminates Franchise Agreements in Turkey - 1851 Franchise

Yum! Brands Terminates Franchise Agreements in Turkey Due to Non-Compliance

yum-brands-terminates-franchise-agreements-in-turkey-due-to-non-compliance

Recent Franchise News - Why Franchisors Churn Through Marketing Suppliers - 1851 Franchise

Forbes: Four Reasons Why Franchisors Churn Through Marketing Suppliers

forbes-four-reasons-why-franchisors-churn-through-marketing-suppliers

Lucas Hamm Brings Compassionate Care to Eagan, Minnesota with Right at Home Franchise

lucas-hamm-brings-compassionate-care-to-eagan-minnesota-with-right-at-home-franchise

How a Hotel Valuation Expert Accidentally Found Success with the Sola Salons Franchise

how-a-hotel-valuation-expert-accidentally-found-success-with-the-sola-salons-franchise

Military Veteran and Craft Beer Enthusiast to Bring Voodoo Brewing Co. to Toledo, Ohio

military-veteran-and-craft-beer-enthusiast-to-bring-voodoo-brewing-co-to-toledo-ohio

Right at Home Comes to Long Beach, Driven by Franchisee’s Personal Experience in Caregiving

right-at-home-comes-to-long-beach-driven-by-franchisees-personal-experience-in-caregiving

Reverse Mortgage Brokers Find New Way to Serve Seniors with TruBlue Franchise in Upland Rancho, California

reverse-mortgage-brokers-find-new-way-to-serve-seniors-with-trublue-franchise-in-upland-rancho-california

Why MOOYAH Burgers, Fries & Shakes Is a Great Franchise for Wingstop Franchisees

MORE STORIES LIKE THIS