Mosquito Squad Plus

Running a business with your spouse brings a mix of opportunity and pressure. Success is shared, setbacks feel personal, and work can easily follow you home. For Emily and Dean Ives, that reality has shaped both their relationship and their approach to running the business.These high school sweethearts now own eight Mosquito Squad Plus territories, following an acquisition of four additional territories in January, and they service most of Virginia and some of North Carolina. Their experience reflects how couples with complementary strengths can build a business together when roles are clear and expectations are aligned.“The biggest reward is the ability to build something together,” Dean said. “Not just as business partners, but as a married couple, as a team.”Emily says working side by side has required flexibility as the business continues to grow. “It’s challenging, but it’s equally as rewarding,” she said.<h2>From First Territory to Full Partnership</h2>Dean entered franchising early, purchasing his first&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> territory with his mother when he was just 18 years old. Emily was not involved at the time and had no plans to become a business owner.As the business expanded, Dean reached a point where he needed operational support. Emily, who was working a corporate job at the time, recognized that the skills he needed aligned closely with her own experience.“I just knew Dean needed a manager, and I was really good at managing,” Emily said.She stepped into the business, and their partnership shifted from informal support to shared ownership and responsibility.<h2>Opposites that Strengthen the Business</h2>Emily and Dean describe themselves as opposites, a dynamic that has become one of their biggest advantages. Dean focuses on ideas and growth, while Emily brings structure, process and execution.“He’s the idea guy, the entrepreneur,” Emily said. “I’m very Type A. I’m the process person that brings the vision to life.”As the business grew, Emily moved from managing everything herself to delegating and building systems that could support scale. Dean became more involved in key areas as new growth required greater collaboration.Their ability to adapt their roles has helped the business evolve without creating unnecessary friction.<h2>The Rewards and the Realities of Working Together</h2>For Dean, the most meaningful part of owning a business together is the shared sense of purpose. “I didn’t get married to not see my wife,” he said. “The ability to do this together, lockstep along the way, has been the most rewarding part.”Emily acknowledges that this same closeness can also be challenging, especially as responsibilities increase. “Our relationship and our roles are always changing,” she said. “You have to grow with the business.”They credit their long-standing friendship for helping them navigate those changes. Before becoming business partners, they were best friends, a foundation that has helped their relationship withstand the pressures of shared ownership.<h2>Leveraging the Mosquito Squad Plus Franchise System</h2>Emily says the franchise model has been critical to their success, particularly as someone who came from a corporate background. “That’s why you join a franchise,” she said. “You’re not trying to reinvent the wheel.”Emily has taken an active role within the system, serving on the franchise advisory council and participating in the Mosquito Squad Association of Franchises. She views corporate support as a tool that franchisees should actively use rather than overlook.Dean says that what sets Mosquito Squad Plus apart is the people behind the system. “You’re often talking to another business owner who has laced up the same shoes,” he said. “They come home with the same problems and have workshopped innovative solutions.”<h2>Advice for Couples Considering Franchising Together</h2>Despite the challenges, Dean encourages couples to pursue business ownership together. “There’s no better time to start than now,” he said.Emily offers a more measured perspective, shaped by the risks they took early on. “Try to come up with a plan,” she said. “Talk through the business model and where each of you fits.”Both emphasize the importance of defining roles, setting boundaries and remembering that the business exists to serve the family, not replace it. “You’ll laugh, you’ll cry, and then you’ll laugh again,” Dean said. “But do it together.”For more information, visit:&nbsp;<a href="https://1851franchise.com/mosquito-squad">https://1851franchise.com/mosquito-squad</a>.

image of mosquito squad plus franchisee Emily Ives and Dean Ives 

Growing a Business Together With Mosquito Squad Plus Franchise Owners

1851 Franchise

For husband-and-wife franchise owners Emily and Dean Ives, Mosquito Squad Plus provides the structure and support needed to build a home services business as a true partnership.

This brand page has been paid for by MOSQUITO SQUAD PLUS. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

High School Sweethearts Grow a Business Together With Mosquito Squad Plus

mosquito-squad-plus-couple-franchise-owners

FRANCHISE INFORMATION

Own a Mosquito Squad Plus

2026: The Moment to Scale with Mosquito Squad Plus

Three Generations, Two Brands: The Laferriere Family Story

Deep Dive

Learn

Download Brochure

Visit Website

MOSQUITO SQUAD PLUS

Facebook

Instagram

LinkedIn

TikTok

YouTube

SOCIAL MEDIA

Three Generations, Two Franchises: The Laferriere Family’s Mosquito Squad Plus, Lawn Squad Journey

 Mosquito Squad Plus Named a Top 100 Franchise for Veterans by Franchise Business Review

Year-Round Revenue: How Mosquito Squad Plus Expands Services and Strengthens Franchisee Growth

MOSQUITO SQUAD PLUS MOST READ STORIES

1851 LOGIN

GROWTH CLUB LOGIN

ABOUT MOSQUITO SQUAD PLUS

CONTACT MOSQUITO SQUAD PLUS

facebook

instagram

twitter

linkedin

youtube

First Name

Last Name

Email

Phone

City

State

Postal code

Terms and Conditions

Join the Mosquito Squad Plus Today!

Mosquito Squad franchise, Mosquito Squad Plus, Lawn Squad franchise, Authority Brands

laferriere-multi-generation-family-mosquito-squad-franchise

How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad

For years, the mosquito control industry followed a predictable, seasonal rhythm. Franchisees would ramp up operations as the weather warmed, battle the backyard bugs through summer and then go largely dormant once the first frost hit. But, for&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a>, the transition from a seasonal specialist to a comprehensive pest control powerhouse is redefining what it means to be a sustainable business in today’s economy.&nbsp;The pest control market doesn’t just disappear when the leaves fall. In shifting its focus from the perimeter of the yard to the entirety of the home, the brand is further positioning franchisees to scale and succeed year-round. This shift isn’t just a new name or refreshed messaging, it’s a move to turn a seasonal service into a 12-month business, giving franchisees steadier revenue opportunities and a model built on the everyday demand for pest control.<h2>The Shift from Seasonal to Essential</h2>The traditional mosquito control model, while highly effective, leaves a gap in the calendar that many entrepreneurs find challenging. But&nbsp;<a href="https://www.linkedin.com/in/jminturn/">Josh Minturn</a>, Vice President of Franchise Development for parent company&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>, explains that while the brand was originally designed to target mosquitoes, ticks and outdoor pests, the growing saturation of the marketplace (and the seasonal nature of those pests) simply required a more all-encompassing approach."The reality is that there is a year-round need for pest control," Minturn said. "In doing the research, we found that we could potentially increase the average revenue of our franchisees on a per-sale basis. So, if a franchisee was selling to a customer for eight, nine or ten months out of the year, you can now convert that customer to virtually year-round. And that’s possible in almost every state."This additional service targets pests that move indoors as temperatures drop (nuisances like Japanese beetles or rodents). By addressing the pests that seek shelter in a garage or basement during the colder winter months, franchise owners can maintain a consistent dialogue with their customers regardless of the weather forecast.<h2>Resilience in Any Economy</h2>The pest control industry has long been cited as a recession-resistant sector. While many consumer services are viewed as optional luxuries, pest management tends to fall into the necessity category.While a homeowner might choose to avoid their backyard for a few weeks to save money during a financial downturn, they’re far less likely to ignore a potential health hazard inside their living space."Pest control in general is viewed as recession-resistant. That’s one of the big reasons we went in this direction: to lean further into that resistance versus the more elective part of the business," Minturn said. "If you have mice, roaches or other pests running around your home, that’s a health concern. And people take care of that year-round. That’s created a very stable type of business."To further stabilize the business model,&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a> has pivoted toward a subscription-based revenue stream. Instead of an opt-in model where a customer has to be sold on every individual treatment, the subscription service creates a monthly billing cycle that’s simply more predictable. That sort of recurring revenue can provide franchisees with the cash flow certainty needed to scale operations while further investing in strong teams.<h2>Scientific Credibility and Franchisee Support</h2>Transitioning from outdoor mosquito misting to full-service pest control requires a higher level of expertise. Mosquito Squad Plus leverages its history as a pioneer in the space (utilizing on-staff entomologists and holding patents on various products, including all-natural solutions).New owners are supported by a training facility in Macon, Georgia, and a network of regional business coaches. It’s the type of infrastructure that allows franchisees to position themselves as experts rather than just providers of a single service."Our franchisees are very well educated. And that education is part of the magic in selling the service," Minturn said. "We don’t have to be the low-cost leader. We can educate the buyer and show them how we’ll be effective in their yard or home. That helps us close the sale while charging the right amount so franchisees remain profitable."<h2>Scaling for the Future</h2>Recent influxes in locations like&nbsp;<a href="https://abcnews.go.com/US/invasive-species-disease-carrying-mosquito-continues-spread-northern/story">California</a> and&nbsp;<a href="https://entomologytoday.org/2025/10/08/yellow-fever-mosquito-aedes-aegypti-las-vegas/">Las Vegas</a> prove that pests like mosquitoes are migrating to new regions. As a result, the demand for professional intervention continues to climb. And by offering a comprehensive suite of services, Mosquito Squad Plus franchise owners are able to enter these markets with greater value proposition.The brand also incentivizes growth through its territory structure and financial on-ramps. Franchisees are typically granted territories roughly three times the size of those offered by competitors. The brand even provides a royalty holiday for the first 12 months of operation. This allows new owners to focus entirely on customer acquisition and quality of service during the critical first year of franchise operation.From backyard misting systems to advanced natural applications, the goal remains the same: building a business that stays relevant every day of the year. Further innovation helps, too."By adding general pest control to our franchises’ repertoire, we’ve opened the door to potential revenue we simply couldn’t capture before," Minturn said. "It’s hard to quantify exactly how big that opportunity is. We’re excited to tap into that marketplace."To learn more about franchising with Mosquito Squad, visit:&nbsp;<a href="https://1851franchise.com/mosquito-squad">https://1851franchise.com/mosquito-squad</a>.

Mosquito Squad Plus recession resistant franchise

By diversifying into full-service pest control, Mosquito Squad Plus offers franchisees a stable model that offers consistent, year-round revenue far beyond the summer season.

recession-resistant-pest-control-franchise

High School Sweethearts Grow a Business Together With Mosquito Squad Plus

MORE STORIES LIKE THIS