Mosquito Squad Plus

Mosquito Squad franchise, Mosquito Squad Plus, Lawn Squad franchise, Authority Brands

Three Generations, Two Franchises: The Laferriere Family’s Mosquito Squad Plus, Lawn Squad Journey

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How This Marine Corps Veteran Found Freedom and Purpose With Mosquito Squad

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 Mosquito Squad Plus Named a Top 100 Franchise for Veterans by Franchise Business Review

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Buzz-Free Growth: How Mosquito Squad Helps Franchisees Scale Faster with a Royalty-Free First Year

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Three Generations, Two Brands: The Laferriere Family Story

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When&nbsp;<a href="https://www.linkedin.com/in/elisabet-laferriere-8a0a5551/">Elisabet Laferriere</a> started working with her parents Gail and&nbsp;<a href="https://www.linkedin.com/in/arthur-rodrigues-66537299/">Arthur Rodrigues</a> at their&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad</a> franchise in southeastern Massachusetts, she was an hourly seasonal employee answering phones. Fifteen years later, she runs day-to-day operations alongside her husband,&nbsp;<a href="https://www.linkedin.com/in/dave-laferriere-8b143a2b/">Dave</a>. And they’re beginning to introduce the next generation to the family business.“Right away, I learned that customer service is the foundation of everything. I was salesperson number one, customer service person number one,” Elisabet said. “It was on my shoulders to treat people well and earn their trust.”Neither Elisabet nor Dave had prior experience running a business. Her background was in graphic design and he was an electrician. But franchising helped them figure it out together.“We’ve had to learn every piece of running a business,” Elisabet said. “Thank God for franchising. The team behind us has been fantastic.”“I was lucky because at the beginning, I got to see from the outside: her working the business by herself in our home office,” Dave said. “It’s amazing to think what could be accomplished this way. Without franchising, it would’ve been really tough.”&nbsp;<h2>Stepping Up in Times of Challenge</h2>Elisabet’s journey from seasonal employee to franchise co-owner was shaped by challenges she was forced to weather early in the partnership. Within the first few years, Arthur, who handled fieldwork and hiring, suffered a traumatic brain injury after a fall. “I had to continue running the office, making sales and doing customer service while also stepping into his role,” Elisabet said. Gradually, she began dispatching technicians, mixing chemicals, prepping trucks, hiring staff, managing marketing and overseeing general operations.Working closely with her parents provided Elisabet with what would become a valuable crash course in management and financial oversight.&nbsp;“I observed how my dad managed a crew. I also learned by watching what not to do,” she said. “My mom taught me a lot too. She was a banker and handled our bookkeeping and budgeting. Math isn’t my strong suit, so learning QuickBooks, budgeting and cash flow was critical. I would’ve floundered without their guidance.”<h2>A New Generation Joins the Team</h2>Dave worked as a career electrician in the Boston area. Entering the&nbsp;<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad</a> fold in 2022, his arrival brought new energy to the business, immediately impacting the broader culture of the family’s entrepreneurial efforts. “We joked about me coming to work here. But, eventually, it became evident there was actually a place for me,” Dave said. “I’m mechanical and good with people. And I’ve been a foreman, so managing teams and culture comes naturally.”Elisabet agrees: “Dave turned the culture of our business around,” she said. “When he came in, he made technicians feel appreciated. And that’s been huge.”In 2023, the Laferrieres bought out Elisabet’s parents, taking full ownership of the business. That same year, their oldest son, Elijah, joined part time over the summer.&nbsp;“It's a good experience to learn work expectations while we build good humans,” Elisabet said.“Our oldest got a paycheck for part-time work,” Dave added. “We’re proud of that.”<h2>Further Building a Family Legacy</h2>The Laferrieres’ franchising journey didn’t stop with Mosquito Squad. In 2024, the family added&nbsp;<a href="https://lawnsquadfranchise.com/">Lawn Squad</a> to their franchise portfolio. Leveraging their experience, the Laferrieres have grown their partnership alongside the parent company&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a>, building synergies with the new&nbsp;<a href="https://1851franchise.com/lawn-squad/info">Lawn Squad</a> addition.“When I came in, it helped us free Elisabet up to concentrate on the office side more and for me to learn a whole other business,” Dave said. “The techs are similar. They need a little more know-how on the Lawn Squad side. But it's the same business model. It's house to house. And we're using the same software for the most part. It's just a route-based business. So, it’s been great.” &nbsp; 2026 will also see further growth on The Mosquito Squad side of the couple’s business, as the Laferrieres continue their adoption of the brand’s evolution as Mosquito Squad Plus, offering an even greater array of pest control services in the new year.“We did sort of like a soft launch on a lot of those new services. But we’re full tilt in 2026. So, there's a lot more that we can do for our customers!” Elisabet said. “They've got other problems besides mosquitoes and ticks and now we can solve those.”The expansion reflects the couple’s continued commitment to both growth and service. Despite the challenges of running a family business, the Laferrieres have found a rhythm working together.&nbsp;“I love working with my wife. She’s fantastic,” Dave said. “We’re a great team and can conquer any business together.”&nbsp;<h2>Building a Legacy That Lasts</h2>Elisabet started as a seasonal worker alongside her parents and learned every part of the Mosquito Squad business. Today, she and Dave operate two Mosquito Squad units and three Lawn Squad locations in Massachusetts, bringing their children into the business as they grow.“It’s nice to offer opportunities to the next generation,” Dave said. “We don’t know if this is the path they’ll choose, so we ease them in.”“We didn’t have this plan 15 years ago,” Elisabet said. “My parents started the business as a retirement plan. Dad didn’t want to grow it big. He was happy when revenue and staffing were manageable. But, as I got better at running the business, and it grew, I realized the potential for my boys. We want to pass it down.”With Elijah now entering the family business, Elisabet and Dave continue to build a franchising legacy they can bequeath, turning a story of resilience and growth into both a retirement plan and a family franchising legacy.About Mosquito Squad Plus: Mosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit&nbsp;<a href="http://www.mosquitosquad.com">www.mosquitosquad.com</a> and&nbsp;<a href="http://www.authoritybrands.com">www.authoritybrands.com</a>.About Lawn SquadLawn Squad franchising, developed from the Weed Pro brand name and system, is part of Authority Brand’s home service portfolio. Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, Lawn Squad provides expert services including fertilization, weed control, aeration, seeding, and pest management, all supported by a strong recurring revenue model. With comprehensive training, operational support, and a focus on delivering high-quality, science-based lawn treatments, Lawn Squad empowers franchise owners to enhance local landscapes while growing scalable, community-focused businesses. For more information, visit https://lawnsquadfranchise.com/About Authority Brands:Headquartered in Columbia, Maryland, Authority Brands' companies include 14 leading home service franchise brands: America's Swimming Pool Co. Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating &amp; Air Conditioning, Screenmobile, and Woofie's. Together, these brands provide home services through more than 2,700 territories operated by more than 1,000 franchise owners. Authority Brands is dedicated to supporting individual franchise owner growth by providing strong marketing, technology, and operational support. See&nbsp;<a href="http://authoritybrands.com">authoritybrands.com</a> for more information.&nbsp;

Elisabet Laferriere began working with her father 15 years ago. Now, she and husband Dave own a multi-brand Authority Brands franchise and have brought their son Elijah into the family business.

MACON, Ga. —&nbsp;<a href="https://mosquitosquadfranchise.com/">Mosquito Squad Plus</a> was identified by independent research firm, Franchise Business Review, as a 2025&nbsp;<a href="https://franchisebusinessreview.com/lists/top-franchises-veterans/">Top Franchise for Veterans</a>. Only 100 brands were named to the annual list of award winners.<a href="https://1851franchise.com/mosquito-squad/info">Mosquito Squad Plus</a>, part of the&nbsp;<a href="https://www.authoritybrands.com/">Authority Brands</a> family, is a leading mosquito and tick control franchise known for its state-of-the-art products and services while bringing awareness to the importance of pest management to help control diseases transmitted by pests. Veterans have found Mosquito Squad Plus to be a strong fit because the brand offers clear training, steady guidance and a support system that helps new owners learn the business.Franchise Business Review, a research firm that conducts independent surveys of franchisee satisfaction, provides the only ratings of franchises based solely on actual franchisee satisfaction and performance. Franchise Business Review publishes annual rankings of the top franchises each year, as well as industry reports throughout the year that highlight research on the top franchises in specific sectors.To identify the companies on this year’s list of the Top Franchises for Veterans, Franchise Business Review analyzed data from over 2,100 veteran franchise owners representing 365 brands regarding their overall satisfaction with their brands and their likelihood to recommend them to others.&nbsp;“Veterans exploring franchise ownership have many options to choose from, but it’s not always easy to know which brands truly deliver,” said&nbsp;<a href="https://www.linkedin.com/in/ericstites/">Eric Stites</a>, founder and CEO of Franchise Business Review. “While many franchises advertise incentives for veterans, what matters most is the experience after the contract is signed. Our independent surveys capture feedback directly from veteran franchise owners, and the brands on this year’s list earned the highest satisfaction ratings from them—making these companies stand out as top choices for veterans ready to transition into business ownership.”Mosquito Squad Plus’ franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including leadership, training and support, operations, franchisor/franchisee relations and financial opportunity.&nbsp;“Our veteran owners are some of the most driven, mission-focused entrepreneurs in our system,” said&nbsp;<a href="https://www.linkedin.com/in/jef-flournoy-8579a2104/">Jef Flournoy</a>, president of Mosquito Squad Plus. “Their military training equips them with discipline, leadership and a commitment to service — all qualities that translate exceptionally well to franchise ownership. Seeing Mosquito Squad Plus named a Top Franchise for Veterans reinforces what we experience every day: Veterans strengthen our brand and help us deliver exceptional service to communities nationwide.”One of those owners is Marine Corps veteran and multi-unit franchisee Luke Cain, whose journey from combat deployments to owning two Mosquito Squad Plus locations illustrates the opportunity franchising can offer veterans.“I’ve spent my life serving others,”&nbsp;<a href="https://1851franchise.com/mosquito-squad/how-this-marine-corps-veteran-found-freedom-and-purpose-with-mosquito-squad-2730523#stories">Cain said</a>, “and now I get to do that in my own way, building something that supports my family and my community.”Cain now serves on Mosquito Squad Plus’ Franchise Advisory Council and regularly collaborates with franchisees across the system, something he says mirrors the camaraderie he valued in the military. His commitment to service continues today as he builds businesses that support his family, his employees and his community.Visit&nbsp;<a href="http://www.franchisebusinessreview.com">www.FranchiseBusinessReview.com</a> to see the full description of the 2025 Top Franchises for Veterans.About Mosquito Squad PlusMosquito Squad® Plus' mission is to be the premier outdoor pest control company in the industry by providing state-of-the-art products and services through its best-in-class technicians and sales teams while bringing awareness to the importance of pest management to help control diseases transmitted by pests. For more information, visit www.mosquitosquad.com and&nbsp;<a href="http://www.authoritybrands.com">www.authoritybrands.com</a>.&nbsp;About Franchise Business ReviewFranchise Business Review (FBR) is a leading market research firm serving the franchise sector. FBR measures the satisfaction and engagement of franchisees and franchise employees and publishes various guides and reports for entrepreneurs considering an investment in a franchise business. Since 2005, FBR has surveyed hundreds of thousands of franchise owners and over 1,300 leading franchise companies. FBR publishes free and unbiased franchisee satisfaction research reports throughout the year online at<a href="https://franchisebusinessreview.com/"> http://www.FranchiseBusinessReview.com</a>. To read our publications, visit <a href="https://franchisebusinessreview.com/page/publications/.">https://franchisebusinessreview.com/page/publications/.</a>&nbsp;

The independent survey shows veteran franchise owners are highly satisfied with Mosquito Squad Plus’ performance.       

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