For years, the mosquito control industry followed a predictable, seasonal rhythm. Franchisees would ramp up operations as the weather warmed, battle the backyard bugs through summer and then go largely dormant once the first frost hit. But, for Mosquito Squad Plus, the transition from a seasonal specialist to a comprehensive pest control powerhouse is redefining what it means to be a sustainable business in today’s economy.
The pest control market doesn’t just disappear when the leaves fall. In shifting its focus from the perimeter of the yard to the entirety of the home, the brand is further positioning franchisees to scale and succeed year-round. This shift isn’t just a new name or refreshed messaging, it’s a move to turn a seasonal service into a 12-month business, giving franchisees steadier revenue opportunities and a model built on the everyday demand for pest control.
The traditional mosquito control model, while highly effective, leaves a gap in the calendar that many entrepreneurs find challenging. But Josh Minturn, Vice President of Franchise Development for parent company Authority Brands, explains that while the brand was originally designed to target mosquitoes, ticks and outdoor pests, the growing saturation of the marketplace (and the seasonal nature of those pests) simply required a more all-encompassing approach.
"The reality is that there is a year-round need for pest control," Minturn said. "In doing the research, we found that we could potentially increase the average revenue of our franchisees on a per-sale basis. So, if a franchisee was selling to a customer for eight, nine or ten months out of the year, you can now convert that customer to virtually year-round. And that’s possible in almost every state."
This additional service targets pests that move indoors as temperatures drop (nuisances like Japanese beetles or rodents). By addressing the pests that seek shelter in a garage or basement during the colder winter months, franchise owners can maintain a consistent dialogue with their customers regardless of the weather forecast.
The pest control industry has long been cited as a recession-resistant sector. While many consumer services are viewed as optional luxuries, pest management tends to fall into the necessity category.
While a homeowner might choose to avoid their backyard for a few weeks to save money during a financial downturn, they’re far less likely to ignore a potential health hazard inside their living space.
"Pest control in general is viewed as recession-resistant. That’s one of the big reasons we went in this direction: to lean further into that resistance versus the more elective part of the business," Minturn said. "If you have mice, roaches or other pests running around your home, that’s a health concern. And people take care of that year-round. That’s created a very stable type of business."
To further stabilize the business model, Mosquito Squad Plus has pivoted toward a subscription-based revenue stream. Instead of an opt-in model where a customer has to be sold on every individual treatment, the subscription service creates a monthly billing cycle that’s simply more predictable. That sort of recurring revenue can provide franchisees with the cash flow certainty needed to scale operations while further investing in strong teams.
Transitioning from outdoor mosquito misting to full-service pest control requires a higher level of expertise. Mosquito Squad Plus leverages its history as a pioneer in the space (utilizing on-staff entomologists and holding patents on various products, including all-natural solutions).
New owners are supported by a training facility in Macon, Georgia, and a network of regional business coaches. It’s the type of infrastructure that allows franchisees to position themselves as experts rather than just providers of a single service.
"Our franchisees are very well educated. And that education is part of the magic in selling the service," Minturn said. "We don’t have to be the low-cost leader. We can educate the buyer and show them how we’ll be effective in their yard or home. That helps us close the sale while charging the right amount so franchisees remain profitable."
Recent influxes in locations like California and Las Vegas prove that pests like mosquitoes are migrating to new regions. As a result, the demand for professional intervention continues to climb. And by offering a comprehensive suite of services, Mosquito Squad Plus franchise owners are able to enter these markets with greater value proposition.
The brand also incentivizes growth through its territory structure and financial on-ramps. Franchisees are typically granted territories roughly three times the size of those offered by competitors. The brand even provides a royalty holiday for the first 12 months of operation. This allows new owners to focus entirely on customer acquisition and quality of service during the critical first year of franchise operation.
From backyard misting systems to advanced natural applications, the goal remains the same: building a business that stays relevant every day of the year. Further innovation helps, too.
"By adding general pest control to our franchises’ repertoire, we’ve opened the door to potential revenue we simply couldn’t capture before," Minturn said. "It’s hard to quantify exactly how big that opportunity is. We’re excited to tap into that marketplace."
To learn more about franchising with Mosquito Squad, visit: https://1851franchise.com/mosquito-squad.
Mosquito Squad Plus
SPONSORED
By diversifying into full-service pest control, Mosquito Squad Plus offers franchisees a stable model that offers consistent, year-round revenue far beyond the summer season.
For years, the mosquito control industry followed a predictable, seasonal rhythm. Franchisees would ramp up operations as the weather warmed, battle the backyard bugs through summer and then go largely dormant once the first frost hit. But, for Mosquito Squad Plus, the transition from a seasonal specialist to a comprehensive pest control powerhouse is redefining what it means to be a sustainable business in today’s economy.
The pest control market doesn’t just disappear when the leaves fall. In shifting its focus from the perimeter of the yard to the entirety of the home, the brand is further positioning franchisees to scale and succeed year-round. This shift isn’t just a new name or refreshed messaging, it’s a move to turn a seasonal service into a 12-month business, giving franchisees steadier revenue opportunities and a model built on the everyday demand for pest control.
The traditional mosquito control model, while highly effective, leaves a gap in the calendar that many entrepreneurs find challenging. But Josh Minturn, Vice President of Franchise Development for parent company Authority Brands, explains that while the brand was originally designed to target mosquitoes, ticks and outdoor pests, the growing saturation of the marketplace (and the seasonal nature of those pests) simply required a more all-encompassing approach.
"The reality is that there is a year-round need for pest control," Minturn said. "In doing the research, we found that we could potentially increase the average revenue of our franchisees on a per-sale basis. So, if a franchisee was selling to a customer for eight, nine or ten months out of the year, you can now convert that customer to virtually year-round. And that’s possible in almost every state."
This additional service targets pests that move indoors as temperatures drop (nuisances like Japanese beetles or rodents). By addressing the pests that seek shelter in a garage or basement during the colder winter months, franchise owners can maintain a consistent dialogue with their customers regardless of the weather forecast.
The pest control industry has long been cited as a recession-resistant sector. While many consumer services are viewed as optional luxuries, pest management tends to fall into the necessity category.
While a homeowner might choose to avoid their backyard for a few weeks to save money during a financial downturn, they’re far less likely to ignore a potential health hazard inside their living space.
"Pest control in general is viewed as recession-resistant. That’s one of the big reasons we went in this direction: to lean further into that resistance versus the more elective part of the business," Minturn said. "If you have mice, roaches or other pests running around your home, that’s a health concern. And people take care of that year-round. That’s created a very stable type of business."
To further stabilize the business model, Mosquito Squad Plus has pivoted toward a subscription-based revenue stream. Instead of an opt-in model where a customer has to be sold on every individual treatment, the subscription service creates a monthly billing cycle that’s simply more predictable. That sort of recurring revenue can provide franchisees with the cash flow certainty needed to scale operations while further investing in strong teams.
Transitioning from outdoor mosquito misting to full-service pest control requires a higher level of expertise. Mosquito Squad Plus leverages its history as a pioneer in the space (utilizing on-staff entomologists and holding patents on various products, including all-natural solutions).
New owners are supported by a training facility in Macon, Georgia, and a network of regional business coaches. It’s the type of infrastructure that allows franchisees to position themselves as experts rather than just providers of a single service.
"Our franchisees are very well educated. And that education is part of the magic in selling the service," Minturn said. "We don’t have to be the low-cost leader. We can educate the buyer and show them how we’ll be effective in their yard or home. That helps us close the sale while charging the right amount so franchisees remain profitable."
Recent influxes in locations like California and Las Vegas prove that pests like mosquitoes are migrating to new regions. As a result, the demand for professional intervention continues to climb. And by offering a comprehensive suite of services, Mosquito Squad Plus franchise owners are able to enter these markets with greater value proposition.
The brand also incentivizes growth through its territory structure and financial on-ramps. Franchisees are typically granted territories roughly three times the size of those offered by competitors. The brand even provides a royalty holiday for the first 12 months of operation. This allows new owners to focus entirely on customer acquisition and quality of service during the critical first year of franchise operation.
From backyard misting systems to advanced natural applications, the goal remains the same: building a business that stays relevant every day of the year. Further innovation helps, too.
"By adding general pest control to our franchises’ repertoire, we’ve opened the door to potential revenue we simply couldn’t capture before," Minturn said. "It’s hard to quantify exactly how big that opportunity is. We’re excited to tap into that marketplace."
To learn more about franchising with Mosquito Squad, visit: https://1851franchise.com/mosquito-squad.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
