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A Simple Franchise Model Helps Mosquito Hunters Remain an Attractive Investment

The brand’s simple franchise model is a huge draw for prospective franchisees who are new to the concept of owning and operating their own business.

By Cristina Merrill1851 Franchise Contributor
SPONSORED 10:10AM 09/03/19

There are many reasons to invest in a Mosquito Hunters franchise, from consistently high profit margins to a low cost of entry, but the brand’s franchisees are especially open about the role the brand’s simple franchise model played as a major draw for investment.

By keeping the franchise model relatively simple, Mosquito Hunters opens even more doors to prospective franchisees who might be reluctant to go the franchising route for fear of overly-complicated processes and systems.

“Mosquito Hunters is extremely focused on keeping our model as simple as possible,” said Vice President of Franchise Development Eric Martin. “Our primary focus when attracting prospective franchisees is screening for personality. We want to attract franchisees who will be pillars of their community. You can’t teach personality, so you create a user-friendly system that will help attract the right personalities and then position those great business owners for success through a proven, turnkey model.”

Enter Mosquito Hunters franchisees Shelli Lord-Pawson and her husband, Todd Pawson. The duo signed with the brand in March and have since opened a location in Chesterfield, Virginia. They had met and interviewed with Melissa Lewis, a franchise consultant with FranChoice, who came up with four distinct brands that would possibly be a good fit.

“We’re a family with five amazing kids,” Shelli said. “And we were at a place in our lives where we knew we wanted to create and build something that would not only support our goals, but help achieve them; to see our family succeed. We also knew that we wanted more skin in the game than would be the case if we were just working for someone. Todd has seen a lot of changes in his original line of business, pharmaceutical sales, so we also wanted something that could weather industry highs and lows and help support our family of seven.”

While the Lord-Pawson family was interested in a well-established, reputable brand, they also did not want to pay “an arm and a leg for it,” Shelli said. The beauty of franchising with a brand like Mosquito Hunters was that Shelli and Todd would get to align themselves with a relatively inexpensive, new brand that was still growing under the guidance and backing of Lawn Doctor, a larger, more established franchise that is focused on lawn care and which has ranked on Entrepreneur’s Franchise 500 every year since the last was first published 40 years ago.

“I loved the candid conversations about the numbers,” Shelli said. “As a finance major in college, I had a lot of questions and Mosquito Hunters patiently, professionally and passionately answered all of them. Even with Lawn Doctor as the sibling guiding Mosquito Hunters, you’re still going to have bumps in the road. Mosquito Hunters of Chesterfield has definitely had learning and growth opportunities along the way. The key is we learn and grow together to continue to build a solid brand on a solid foundation. So investors can make a well-informed decision. If you want something that’s a well-oiled machine, you have to pay for it. If you don’t want to pay for it, and are willing to be part of those growing pains, this is a good fit for you.” 

Shelli and Todd appreciated how the Mosquito Hunters brand provided detailed instructions on how to start their franchise. They also followed the brand’s suggestion to join their local BNI group, Abundance BNI, and the Chesterfield Chamber of Commerce. 

“These groups have allowed us to plug into our community, network on a professional level and quite frankly, have a lot of fun!” Shelli said. 

It was also important to be affiliated with a brand whose values aligned with their own. The prospect of helping families spend time together, stay healthy and enjoy the outdoors together was a huge draw.

“Engaging with our customers and hearing that we’re meeting their needs is extremely rewarding,” Todd said. “The service-based model is about great customer service and having happy and satisfied people. We’re very comfortable building relationships in the community. It just fits our values.”

There is another huge benefit to the brand’s simple franchise model: The learning curve is not shockingly high.

“Mosquito Hunters Founder and Chief Hunter Andy Fuller has put together several videos for training purposes that include topics such as how to apply the proper product and use the sprayers in your customers’ yards,” Todd said. “Also, Lawn Doctor has a Technical Director who can review products with us, so we’re confident that we’re using the right products and mixtures, which helps control expenses. So even though it’s a new brand, Andy and the Mosquito Hunters team have put together a program with Lawn Doctor that, if you choose to follow it, is very effective and you will be successful.”

What also helps is the fact that Mosquito Hunters does not require a brick-and-mortar location. Franchisees can certainly opt to lease an office space, but this is by no means required. Shelli and Todd were especially thrilled to be relieved of this particular component during the startup phase.

“I truly believe that where our society is, has been, and continues to go, is that if I need a good or a service, my primary method of obtaining that is online,” Shelli said. “It’s not going to a brick-and-mortar location. I believe this gives Mosquito Hunters a unique advantage.  People want to go online, read reviews and hear what people have to say about the good or service. Mosquito Hunters’ technology allows potential customers the convenience to educate themselves, ask questions, schedule service, request additional information and tell us and the community about their experience all in one website.  I don’t have to reinvent the wheel as a business owner, it is done for me.” 

Ultimately, this simple franchise model helps facilitate conversations and collaboration with the corporate team, things Shelli and Todd value. Forget about a brand that simply inundates franchisees with commands. Both sides are encouraged to voice their opinions and create a dialogue. 

“Andy creates a culture where we have a ground game marketing check-in call every week,” Shelli said. “So we’re not alone and we can learn from each other. We share our learning opportunities and best practices, and we become successful franchise owners together. It’s not just a top-down approach. The brand wants to see you be successful.”

The startup costs for a Mosquito Hunters franchise range from $70,107 to $85,903. The franchise fee is $35,000. To learn more about franchising with Mosquito Hunters, visit https://mosquitohuntersfranchise.com/.

Image courtesy of Paige Stevens Photography.

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.

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