In the competitive home service franchise space, continued innovation drives brands toward long-term success. For businesses that tilt toward a seasonal model, boosting annual opportunities with additional service lines can be a major differentiator. This is exactly what Pest Hunters-Mosquito Hunters-Holiday Humbug Lighting has done with the launch of its new three-in-one model. Formerly Mosquito Hunters, the brand has expanded to include broader pest control services and holiday lighting, substantially increasing franchisees’ reach and revenue potential.
“We 15x'd our franchise owners' combined economic upside, moving beyond just mosquito control and becoming a unique three-services-in-one brand model," said Shirley Warrington, director of franchise development at Happinest Brands, Hunters-Humbug’s parent company. "Mosquito control is a $2 billion industry. Holiday lighting is a $5 billion industry. Pest control is a $24 billion industry (excluding mosquito services). Today, our combined industry size is now $31 billion. In the past, we were only existing in a $2 billion industry."
“One of the biggest things that comes with the expansion into pest control and holiday lighting is the potential to be a year-round business,” Warrington said. “Franchisees are firing on all cylinders year-round rather than having more of a seasonal business like many of our owners previously experienced with the mosquito-only model.”
While this provides a clear benefit to franchise owners in terms of revenue potential, it also increases stability for the business, boosting employee retention and allowing franchise owners to build loyal teams and develop leaders within their organizations rather than hiring and letting go a group of employees each season.
"Having three high-margin service lines wrapped into one system allows for better employee retention and cash flow year-round," said Eric Martin, senior vice president of franchise development at Happinest. "Our multiple revenue streams complement each other throughout the year and provide our owners and their employees with predictability and consistency, attributes not commonly associated with most outdoor/seasonal franchise models. Hunters-Humbug is the only three-in-one home and commercial service model in franchising. Our owners now have 15x the opportunity to build their empires than they did in the past."
The evolution wasn't just a strategic decision from leadership. It was a necessary adaptation to market changes.
"The mosquito industry, when we started, was a niche market," said Nick Sorgani, franchise business advisor at Happinest. "About five years ago, give or take, the market just exploded — with a ton of mom-and-pops popping up, a bunch of different mosquito franchises, and then every general pest and lawn care company started adding mosquito, too. This was one of the key reasons we were driven toward the three-in-one model; we knew we needed to evolve to support the continued success of our franchisees.”
The expanding business model has attracted a different caliber of franchise owners — what Warrington calls “Empire Builders.” These owners bring a strategic mindset to the opportunity and are specifically interested in the growth available through the three-in-one model, as opposed to an interest in leveraging a seasonal model as a part-time “side-hustle” of sorts.
"I think having a year-round business with multiple revenue generation streams, multiple widgets, and better diversification is attracting a certain caliber of owner that is undoubtedly going to put us even more on the map than we ever were before,” Sorgani said.
These owners and their teams are generally the type of people who find additional satisfaction in the variety offered by the diversified model.
“The owners and technicians love the variety of it,” Warrington said. “They’re helping with marketing. During mosquito and pest season, they’re servicing homes for those issues. And at the end of the year, they get to make some good money and have some fun while they bring joy to their neighborhood through holiday lighting.”
Unlike seasonal businesses, the three-in-one model allows new franchise owners to start at any time of the year without losing valuable months of revenue.
“It doesn’t matter when you start,” Warrington said. “There is never a bad time to ramp up. You’re not going to ‘miss’ the season. There’s always an opportunity to create revenue, no matter the time of year.”
For example, owners who launch in the warmer months are positioned to take advantage of increased demand for pest control. However, if a franchise owner launches in late summer or fall, they’re able to immediately jump into marketing and closing deals for holiday lighting. Because of this, owners can reach cash flow positivity and profitability much sooner.
For prospective franchise owners, Warrington offers an important insight: “Like any franchise system, it’s not about the widget or the knowledge that you have. Not all of our owners come into this business knowing anything about mosquitoes or pests or holiday lighting,” she said. “It’s about having a business-minded view and working to build relationships. That’s the key aspect; we can teach you the rest.”
As the brand continues to evolve, the three-in-one model positions Hunters-Humbug for significant growth while providing franchise owners with more stable, diversified revenue streams and stronger business opportunities than ever before.
To find out more information on the costs to buy this franchise, please visit https://1851franchise.com/mosquitohunters.
Mosquito Hunters
SPONSORED
With a rebrand to Pest Hunters-Mosquito Hunters-Holiday Humbug lighting, the three-in-one franchise has created additional stability and multiplied revenue potential by 15 for franchise owners.
In the competitive home service franchise space, continued innovation drives brands toward long-term success. For businesses that tilt toward a seasonal model, boosting annual opportunities with additional service lines can be a major differentiator. This is exactly what Pest Hunters-Mosquito Hunters-Holiday Humbug Lighting has done with the launch of its new three-in-one model. Formerly Mosquito Hunters, the brand has expanded to include broader pest control services and holiday lighting, substantially increasing franchisees’ reach and revenue potential.
“We 15x'd our franchise owners' combined economic upside, moving beyond just mosquito control and becoming a unique three-services-in-one brand model," said Shirley Warrington, director of franchise development at Happinest Brands, Hunters-Humbug’s parent company. "Mosquito control is a $2 billion industry. Holiday lighting is a $5 billion industry. Pest control is a $24 billion industry (excluding mosquito services). Today, our combined industry size is now $31 billion. In the past, we were only existing in a $2 billion industry."
“One of the biggest things that comes with the expansion into pest control and holiday lighting is the potential to be a year-round business,” Warrington said. “Franchisees are firing on all cylinders year-round rather than having more of a seasonal business like many of our owners previously experienced with the mosquito-only model.”
While this provides a clear benefit to franchise owners in terms of revenue potential, it also increases stability for the business, boosting employee retention and allowing franchise owners to build loyal teams and develop leaders within their organizations rather than hiring and letting go a group of employees each season.
"Having three high-margin service lines wrapped into one system allows for better employee retention and cash flow year-round," said Eric Martin, senior vice president of franchise development at Happinest. "Our multiple revenue streams complement each other throughout the year and provide our owners and their employees with predictability and consistency, attributes not commonly associated with most outdoor/seasonal franchise models. Hunters-Humbug is the only three-in-one home and commercial service model in franchising. Our owners now have 15x the opportunity to build their empires than they did in the past."
The evolution wasn't just a strategic decision from leadership. It was a necessary adaptation to market changes.
"The mosquito industry, when we started, was a niche market," said Nick Sorgani, franchise business advisor at Happinest. "About five years ago, give or take, the market just exploded — with a ton of mom-and-pops popping up, a bunch of different mosquito franchises, and then every general pest and lawn care company started adding mosquito, too. This was one of the key reasons we were driven toward the three-in-one model; we knew we needed to evolve to support the continued success of our franchisees.”
The expanding business model has attracted a different caliber of franchise owners — what Warrington calls “Empire Builders.” These owners bring a strategic mindset to the opportunity and are specifically interested in the growth available through the three-in-one model, as opposed to an interest in leveraging a seasonal model as a part-time “side-hustle” of sorts.
"I think having a year-round business with multiple revenue generation streams, multiple widgets, and better diversification is attracting a certain caliber of owner that is undoubtedly going to put us even more on the map than we ever were before,” Sorgani said.
These owners and their teams are generally the type of people who find additional satisfaction in the variety offered by the diversified model.
“The owners and technicians love the variety of it,” Warrington said. “They’re helping with marketing. During mosquito and pest season, they’re servicing homes for those issues. And at the end of the year, they get to make some good money and have some fun while they bring joy to their neighborhood through holiday lighting.”
Unlike seasonal businesses, the three-in-one model allows new franchise owners to start at any time of the year without losing valuable months of revenue.
“It doesn’t matter when you start,” Warrington said. “There is never a bad time to ramp up. You’re not going to ‘miss’ the season. There’s always an opportunity to create revenue, no matter the time of year.”
For example, owners who launch in the warmer months are positioned to take advantage of increased demand for pest control. However, if a franchise owner launches in late summer or fall, they’re able to immediately jump into marketing and closing deals for holiday lighting. Because of this, owners can reach cash flow positivity and profitability much sooner.
For prospective franchise owners, Warrington offers an important insight: “Like any franchise system, it’s not about the widget or the knowledge that you have. Not all of our owners come into this business knowing anything about mosquitoes or pests or holiday lighting,” she said. “It’s about having a business-minded view and working to build relationships. That’s the key aspect; we can teach you the rest.”
As the brand continues to evolve, the three-in-one model positions Hunters-Humbug for significant growth while providing franchise owners with more stable, diversified revenue streams and stronger business opportunities than ever before.
To find out more information on the costs to buy this franchise, please visit https://1851franchise.com/mosquitohunters.
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