Mosquito Hunters

The home services industry is booming, currently&nbsp;<a href="https://www.angi.com/research/wp-content/uploads/sites/2/2020/04/DP5900-Print-HomeServiceMarket-Report_FINAL2-Compressed-1.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">worth over $500 billion in the United States</a>, and&nbsp;<a href="https://www.verifiedmarketresearch.com/product/us-home-service-market/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">is expected to grow to more than $1,219 billion by 2026</a>.&nbsp;<a href="https://www.linkedin.com/company/happinest-brands?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">Happinest Brands</a>, parent franchisor of&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">Lawn Doctor,</a>&nbsp;<a href="https://mosquitohuntersfranchise.com/?utm_source=1851franchise&amp%3Butm_medium=referral&utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">Mosquito Hunters</a> and&nbsp;<a href="https://ecomaidsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">ecomaids</a> has set out to centralize these necessary services and stream the operations for franchise owners, and the company has seen great success doing so in the first half of 2022.&nbsp;Across its three brands, Happinest has signed on 40 new franchisees and has opened 50 locations in 2022 so far, bringing the franchise system to nearly 850 units. The brand is focused on helping new owners of&nbsp;<a href="https://1851franchise.com/lawndoctor">Lawn Doctor</a>,&nbsp;<a href="https://1851franchise.com/mosquitohunters">Mosquito Hunters</a> and&nbsp;<a href="https://1851franchise.com/ecomaids/info">ecomaids</a> learn how to capitalize on the growing industry.&nbsp;Additionally, Happinest Brands saw amazing success regarding customers. The franchise has generated over 100,000 leads and several million dollars in revenue for franchise owners with advertising and the call center scheduling primary service appointments. The franchise’s vendors and internal marketing team, media planners and business intelligence work together to generate leads, and the sales center is staffed with professionals to man the phones. With this support, franchisees can focus their efforts on customer relationships and retention while still generating business.Happinest also created a benefits program that gives franchisees the opportunity to attract and retain great local talent with incentives - something most small businesses can’t do. The franchisor recently hired Misty Whetung as director of people and culture as part of this initiative for an improved work environment.Happinest has also embarked on several measures to optimize profitability, including launching a profitability acumen and training series, which has been a big success. The franchisor has also made some improvements and adjustments to how it targets franchise owners' markets to build customer density and, therefore, less drive time for franchisees.Furthermore, the franchise is striving to be technology-driven and stay attuned to the latest conveniences and tools.&nbsp;<a href="https://www.linkedin.com/in/daniel-munoz-itexpert?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">Dan Munoz</a>, director of information technology, was recently hired to aid Happinest’s&nbsp; IT strategy.All three Happinest Brands companies have migrated to a completely cloud-based system, allowing for better tracking, data management and overall efficiency improvements. This means that Lawn Doctor, Mosquito Hunters and ecomaids businesses can be managed from anywhere, at any time. The brand has also made huge strides in incorporating automation technology, with apps that show routes, directions, and real-time communication.&nbsp;All of these initiatives are part of Happinest Brands’ large-scheme goal to centralize the home services experience and remove many of the operational burdens from franchise owners. The franchisor will continue working hard behind the scenes to make Lawn Doctor, Mosquito Hunters and ecomaids more efficient as it looks towards growing its footprint in the second half of the year.The startup costs for a Lawn Doctor franchise range from $116,465-$141,815. To learn more about franchising with Lawn Doctor, visit&nbsp;<a href="https://lawndoctorfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">https://lawndoctorfranchise.com/</a>.The total investment necessary to open a Mosquito Hunters franchise ranges from $89,187-$116,187. For more information on franchising opportunities with Mosquito Hunters, visit&nbsp;<a href="https://mosquitohuntersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">https://mosquitohuntersfranchise.com</a>.The total investment necessary to open an ecomaids franchise ranges from $110,990-$136,379. For more information on franchising opportunities with ecomaids, visit&nbsp;<a href="https://ecomaidsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=happinest-brands-seeing-tremendous-success-centralizing-home-services-segment-2720145" target="_blank" rel="nofollow">https://ecomaidsfranchise.com/</a>.

Happinest Brands’ Success in Home Services Segment | 1851 Franchise

1851 Franchise

The multi-brand franchisor has seen rapid growth so far in 2022. 

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Happinest Brands Seeing Tremendous Success Centralizing Home Services Segment 

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<a href="https://mosquitohuntersfranchise.com/?utm_source=1851franchise&amp;utm_medium=referral%20%20%20%20%20%20%20%20%20%20%20Elite%20Window%20Cleaning%202-minute%20drill">Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting</a>, the 140-unit pest management and holiday lighting franchise, continues to grow both in footprint and infrastructure, now with the addition of industry veteran&nbsp;<a href="https://www.linkedin.com/in/courtka">Court Aiken</a> as its new brand president. With 24 years of experience in the franchise industry, including time spent with Cold Stone Creamery, Dunkin’, Clockwork Home Services/Direct Energy, Neighborly and Threshold Brands, Aiken has experience in operations, mergers and acquisitions, compliance, customer service, finance, and brand leadership. Now, in his new role with&nbsp;<a href="https://1851franchise.com/mosquitohunters/info">Hunters-Humbug</a>, Aiken will work alongside both franchise owners in the system and members of the&nbsp;<a href="https://happinest.com/">Happinest Brands</a> leadership team to propel the future success of the Hunters-Humbug brand.While Aiken sees clear business potential in the Hunters-Humbug model, much of what drove him to join the team was less tangible. In addition to a scalable business, Aiken sees clear value in the leadership team's approach. This alignment was a key contributor to his choice to join and will continue to inform how he steers the network as everyone throughout it pursues healthy, impactful growth.“I very quickly identified the love and dedication that everyone at Happinest shares for their brands, and it’s not just siloed into the brands that a single person might work for,” Aiken said. “It truly is a cross-functional team where everyone helps each other. The passion is palpable. One of the things that struck me very early on was that the development team at Happinest maintains their relationships with the people they’re bringing into these brands long after the ink is dry on the franchise agreement. The strength and power of these relationships is truly unique, and I’m excited to be a part of an amazing team that focuses on this aspect of the business.”<h2>Aiken’s Vision for Hunters-Humbug’s Long-Term Growth</h2>Aiken joins the Hunters-Humbug team at a unique inflection point. After&nbsp;<a href="https://1851franchise.com/mosquitohunters/mosquito-hunters-three-in-one-franchise-model-2729107">officially rolling out its three-in-one model</a> last spring, Hunters-Humbug has significantly expanded the revenue potential for its franchisees and opened the door to even stronger long-term growth.“I truly believe in and endorse the idea of us not just being a mosquito control or abatement company but moving into the pest control space,” Aiken said. “The mosquito control space has become crowded both with other franchises and mom-and-pop operations — even lawn care companies have jumped in with both feet. Branching out to pest control allows us to differentiate ourselves, and adding holiday lighting only compounds the impact even further.”With this in mind, Aiken is embracing a franchisee-first leadership approach, prioritizing the support, resources and additional innovations that will propel growth. While Hunters-Humbug was built on a foundation of mosquito control, the addition of pest control was a big step, and the brand has now positioned franchisees to enter the lighting world with both holiday lighting services and the potential to provide permanent lighting solutions.“My vision is for Hunters-Humbug to be the leader in this space,” he said. “And it’s not just one space. I really look at our market as two spaces. We’re a pest control franchise, and we’re also a lighting franchise. And the team and I are incredibly well-positioned to take us to the next level in both industries.”<h2>Driving the Next Generation of Hunters-Humbug With Collaborative, Hands-on Leadership</h2>Reflecting on his career to this point, Aiken says one of the best pieces of advice he has received is to “listen first, talk later.”“When I was younger and trying to establish myself, I always wanted to be the smartest person in the room and make sure people knew it, but I’ve learned that I learn much more from the people around me than I could ever hope to know on my own,” he said. “This has taught me to be methodical… to make sure I’ve truly processed what people are saying before giving a deliberate and measured response."As Aiken steps into his new role, he carries this lesson with him, making a concerted effort to prioritize a collaborative approach and work alongside the Hunters-Humbug owners who have “boots on the ground” each day. By hearing what they have to say and not just falling back on default rules, Aiken will support and empower owners in the ways they actually need, driving success at both the unit-level and system-wide.“I’m not the kind of person who likes to sit behind the computer and tell people to do things because I think they’re the right things,” he said. “The beauty of Hunters-Humbug is that I’ve joined a team that shares that vision. When we’re making decisions for the Hunters-Humbug brand and for the franchisees, we’re asking for feedback. We’re looking to franchisees to give us their opinions.”&nbsp;“And as much as I love the franchisees, I love the technicians even more because they’re often the ones actually doing the work; they’re the ones who have to live with the decisions that we make,” he continued. “Getting out and spending time in the field with the owners and their techs is incredibly important to me. I’m a very hands-on leader.”With Aiken at the helm, Hunters-Humbug is poised to enter its next phase, balancing aggressive market expansion with a deep, personal understanding of the franchisee experience. Combining his decades of corporate expertise with the practical lessons he learned as a franchise owner himself, Aiken is charging toward the future with a high-powered, multi-service model that remains rooted in the success of the people behind it.&nbsp;To find out more information on costs to buy this franchise, please visit&nbsp;<a href="https://1851franchise.com/mosquitohunters">https://1851franchise.com/mosquitohunters</a>.&nbsp;

Photo of Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting president Court Aiken

Aiken, who brings over two decades of franchise experience and a deep passion for franchisee relationships and support, will lead the brand’s next major growth phase.

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Science and Scale: How Miguel Diaz Is Driving the Future of Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting

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Happinest Brands Turns the ‘Off-Season’ Into a Bright Spot for Franchisees

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Following a decades-long corporate career in global sourcing and green energy,&nbsp;<a href="https://www.linkedin.com/in/gina-lopez-48a785377/">Gina Lopez</a> began considering a pivot. She wanted financial freedom, but having risen to the leadership level, any corporate career move would likely require relocation, and she was determined to stay in Greenville, South Carolina. So, she turned to franchising.“What really triggered us to look at business ownership was that we wanted to have more control over our destiny from a financial perspective,” she said. “I had learned quite a bit about scaling businesses, making and keeping them profitable, even in tumultuous times, so I felt like I had the skills I needed to do it on a smaller business scale.”After connecting with&nbsp;<a href="https://happinest.com/">Happinest Brands</a>, the parent company of&nbsp;<a href="https://mosquitohuntersfranchise.com/">Pest Hunters-Mosquito&nbsp;</a><a href="https://humbugholidaylighting.com/">Hunters-Humbug Holiday Lighting</a>, Lopez completed a thorough due diligence process before deciding to bring&nbsp;<a href="https://1851franchise.com/mosquitohunters/info">Hunters-Humbug</a> to her community.“We spent several months having conversations, going through due diligence — all those things,” she said. “I really liked that Happinest had a growth objective. They intended to continue to expand their brands and service offerings, so I felt like it was a good place to land.”“At&nbsp;<a href="https://happinest.com/">Happinest Brands</a>, we combine decades of franchise expertise with a commitment to continuous innovation,” said&nbsp;<a href="https://www.linkedin.com/in/ericmartinfranchisedevelopment/">Eric Martin</a>, senior vice president of franchise development. “By leveraging technology, automation and data-driven systems, we’re helping franchisees operate more efficiently, improve customer experiences and scale smarter — while still maintaining the personal, community-focused service that defines our brands.”Since launching, Lopez has leaned into this growth objective as a part of the larger Happinest system and within her own business, embracing new technologies, staffing strategically and taking advantage of opportunities for additional visibility where possible.<h2>Leveraging AI and Automation</h2>As she has grown, Lopez has taken a strategic look at where technology can step in, as well as where it absolutely shouldn’t. By staying on the cutting edge of technology, Lopez learned early on that there were tools available to help her clear the all-too-common hurdle of working&nbsp;in the business rather than&nbsp;on it.By considering where technology can augment the business and team’s performance, rather than replacing the people themselves, Lopez has established a cost-efficient operating model for today and set the stage for long-term scalability within the business.“I’ve leaned into automation quite a bit,” she said. “It’s a pretty good substitute for adding people for about 80% of cases. And it’s kind of a natural evolution for a business like this to integrate some of these things because it’s really how people are used to behaving now… They’re no longer making phone calls; they’re sending inquiries online. They’re used to chatbots.”As the technology develops, Lopez is also keeping a close eye on the data it yields, using it to make smart decisions for the business.For example, she built an AI agent that can generate 90-day cash flow forecasts and acquisition plans. She performs detailed return-on-investment analysis on additional fleet vehicles at specific revenue points to ensure her expansion is backed by real data.“Business is a combination of taking your own knowledge and leveraging AI, and some of that is just a gut check,” she said. “For me, the AI analysis is typically confirmation of what I was thinking anyway, but with real numbers and a tangible business plan that I can look at and say, ‘Okay, am I executing to this?’”While the tools and technology have been key to her success, Lopez’s commitment to the human element remains an important part of her strategy.<h2>Prioritizing Connections, Locally and Nationally</h2>Having created a strong baseline with the Hunters-Humbug system and her own technology integration, Lopez has been able to focus even more closely on the interpersonal aspects of the business. From networking locally to contributing to a&nbsp;<a href="https://www.bhg.com/home-checkup-after-winter-11931911">Better Homes &amp; Gardens article</a>, Lopez keeps her focus on the visibility and relationships that will drive the business.“Leaning into networking and becoming an active member of the community has been so valuable for me,” she said. “Having worked in corporate America, my network was global, but this is a different network now. I’m really leaning into different business networking groups and fellow business owners to find opportunities to increase my sphere of opportunity. As the owner, you’re the face of the business, and you have to build a reputation through relationships.”As she looks toward the future, Lopez is leveraging the three-pillar revenue model that includes mosquito control, pest control and holiday lighting. With a blend of AI-driven efficiency and a real commitment to her Greenville community, Lopez is building her business and securing her family’s future.To find out more information on costs to buy this franchise, please visit <a href="https://1851franchise.com/mosquitohunters.">https://1851franchise.com/mosquitohunters.</a>&nbsp;

Photo of Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting Gina Lopez

Gina Lopez, owner of Hunters-Humbug of Greenville, blends executive-level data analysis with a high-touch community presence, reimagining what home service franchise leadership looks like.

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Happinest Brands Seeing Tremendous Success Centralizing Home Services Segment

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