In the pest control industry, there is a wide range of skill sets, and a deep divide between “a guy with a sprayer” and a technical expert who understands how and why certain treatments work and the complex regulatory demands of the industry. For Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting, the three-in-one franchise backed by Happinest Brands, having this knowledge at the leadership level and disseminating it among franchisees is foundational to its continued growth.
Leading this effort is Miguel Diaz, who serves as director of operations and brings decades of experience to the system. Not only has Diaz spent over 20 years learning the industry firsthand, but he has shown a steady commitment to professional development and is part of an elite group of experts recognized by the Entomological Society of America.
For large pest management organizations, having an entomological expert on staff provides additional knowledge and expertise to support pest identification and other problem-solving needs. While Diaz did not go to school for entomology, he holds the Associate Certified Entomologist designation, a credential that requires years of frontline experience and ongoing demonstration of expertise. Even rarer is the ACE Professional Award, which Diaz received in 2018.
“The ACE Professional Award is presented to those who have demonstrated excellence in the industry and made significant contributions,” he said. “I’m one of only nine in the nation. How many pest control companies are there in the U.S., and how many of them have someone with an ACE Professional Award on board? For franchisees buying into the Hunters-Humbug model, there is built-in support from someone who has been recognized as one of the best in the industry.”
Over the course of his career, Diaz has translated his knowledge into state-approved continuing education courses, provided training sessions and remained engaged with leaders throughout the industry at large. Now, he’s able to leverage this expertise and prior teaching and training experience to elevate Hunters-Humbug owners and teams throughout the system as it continues growing.
As Hunters-Humbug continues to scale, Diaz is leveraging his knowledge to support franchisees in branching out to commercial services. In sectors like hospitality, warehousing and education, there are specific procedures and requirements necessary to meet widely accepted standards set forth by organizations like the American Institute of Baking or National Sanitation Foundation (NSF). Diaz’s background in auditing and prior experience with these agencies bridges the gap between Hunters-Humbug and major industries in need of service.
“Pest control is in the background of almost every industry,” he said. “There’s nothing you buy on the consumer side that didn’t go through an auditing process to make sure it’s safe for consumers. You can’t sell to the public without being certified.”
Beyond consumer goods, even industries like education and hospitality require specific pest management practices. For example, most schools have integrated pest management coordinators.
“There are certain requirements that schools have for managing pests,” Diaz said. “We always start with the safest, least‑intensive options. If those don’t work, there’s a clear step‑by‑step process to move to something stronger, and that next step may need approval.”
“These are the kinds of things you need to know to service these customers,” he continued. “All of these things are documented, and there are steps in place. These are the rules we have to follow for commercial accounts, and because I know them well, I can support our franchisees in navigating their commercial contracts properly.”
Diaz joining the team was a crucial resource as the brand evolved from just mosquito-related services to pest, mosquito and holiday lighting. Adding pest control to the lineup transformed the brand into a powerhouse multi-service platform, drastically increasing the total addressable market for franchisees and supporting steady, year-round revenue streams.
As Diaz’s leadership has bolstered franchisees’ growth in the commercial space, these successful commercial relationships have also expanded across services.
During the 2025 holiday season, the Humbug Holiday Lighting arm brought in more revenue and added more commercial accounts. More businesses are looking for one reliable partner to handle both pest control and lighting, and Hunters-Humbug is positioned to deliver that.
With precision, reliability and expertise front and center in all interactions, Hunters-Humbug franchisees deliver a service experience that builds trust and encourages clients to both explore additional service offerings and maintain a steady, ongoing relationship with the brand.
“At the end of the day, it’s the education, the knowledge and the person doing the work that’s important in these relationships,” Diaz said. “As a franchise system, Hunters-Humbug is a locally owned company, but the owners and teams have the skill and expertise of a major national brand.”
Under Diaz’s leadership, the training program for new franchisees has been further built out to include both classroom education and immersive, hands-on experiences.
“We have a full day of classroom education and a full day of on-site training where our owners are walking around with a flashlight, describing and using the equipment,” he said. “This hands-on approach ensures that, as our owners go throughout their days, they aren’t just looking for bugs. They’re looking for risks, entry points and other integrated pest management opportunities, and they’re also familiar with and able to describe how their tools work to a client who wants to understand the treatment plan.”
As Hunters-Humbug continues to grow, Diaz will ensure franchisees have the tools and training necessary to exceed the “fly-by-night” perception that some clients have of the pest management industry and develop a relationship-based, science-backed business.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/mosquitohunters.
Pest Hunters - Mosquito Hunters - Humbug Holiday L
SPONSORED
With decades of experience and the esteemed Associate Certified Entomologist designation, Diaz brings deep knowledge to the Hunters-Humbug franchise system, empowering its next phase of growth.
In the pest control industry, there is a wide range of skill sets, and a deep divide between “a guy with a sprayer” and a technical expert who understands how and why certain treatments work and the complex regulatory demands of the industry. For Pest Hunters-Mosquito Hunters-Humbug Holiday Lighting, the three-in-one franchise backed by Happinest Brands, having this knowledge at the leadership level and disseminating it among franchisees is foundational to its continued growth.
Leading this effort is Miguel Diaz, who serves as director of operations and brings decades of experience to the system. Not only has Diaz spent over 20 years learning the industry firsthand, but he has shown a steady commitment to professional development and is part of an elite group of experts recognized by the Entomological Society of America.
For large pest management organizations, having an entomological expert on staff provides additional knowledge and expertise to support pest identification and other problem-solving needs. While Diaz did not go to school for entomology, he holds the Associate Certified Entomologist designation, a credential that requires years of frontline experience and ongoing demonstration of expertise. Even rarer is the ACE Professional Award, which Diaz received in 2018.
“The ACE Professional Award is presented to those who have demonstrated excellence in the industry and made significant contributions,” he said. “I’m one of only nine in the nation. How many pest control companies are there in the U.S., and how many of them have someone with an ACE Professional Award on board? For franchisees buying into the Hunters-Humbug model, there is built-in support from someone who has been recognized as one of the best in the industry.”
Over the course of his career, Diaz has translated his knowledge into state-approved continuing education courses, provided training sessions and remained engaged with leaders throughout the industry at large. Now, he’s able to leverage this expertise and prior teaching and training experience to elevate Hunters-Humbug owners and teams throughout the system as it continues growing.
As Hunters-Humbug continues to scale, Diaz is leveraging his knowledge to support franchisees in branching out to commercial services. In sectors like hospitality, warehousing and education, there are specific procedures and requirements necessary to meet widely accepted standards set forth by organizations like the American Institute of Baking or National Sanitation Foundation (NSF). Diaz’s background in auditing and prior experience with these agencies bridges the gap between Hunters-Humbug and major industries in need of service.
“Pest control is in the background of almost every industry,” he said. “There’s nothing you buy on the consumer side that didn’t go through an auditing process to make sure it’s safe for consumers. You can’t sell to the public without being certified.”
Beyond consumer goods, even industries like education and hospitality require specific pest management practices. For example, most schools have integrated pest management coordinators.
“There are certain requirements that schools have for managing pests,” Diaz said. “We always start with the safest, least‑intensive options. If those don’t work, there’s a clear step‑by‑step process to move to something stronger, and that next step may need approval.”
“These are the kinds of things you need to know to service these customers,” he continued. “All of these things are documented, and there are steps in place. These are the rules we have to follow for commercial accounts, and because I know them well, I can support our franchisees in navigating their commercial contracts properly.”
Diaz joining the team was a crucial resource as the brand evolved from just mosquito-related services to pest, mosquito and holiday lighting. Adding pest control to the lineup transformed the brand into a powerhouse multi-service platform, drastically increasing the total addressable market for franchisees and supporting steady, year-round revenue streams.
As Diaz’s leadership has bolstered franchisees’ growth in the commercial space, these successful commercial relationships have also expanded across services.
During the 2025 holiday season, the Humbug Holiday Lighting arm brought in more revenue and added more commercial accounts. More businesses are looking for one reliable partner to handle both pest control and lighting, and Hunters-Humbug is positioned to deliver that.
With precision, reliability and expertise front and center in all interactions, Hunters-Humbug franchisees deliver a service experience that builds trust and encourages clients to both explore additional service offerings and maintain a steady, ongoing relationship with the brand.
“At the end of the day, it’s the education, the knowledge and the person doing the work that’s important in these relationships,” Diaz said. “As a franchise system, Hunters-Humbug is a locally owned company, but the owners and teams have the skill and expertise of a major national brand.”
Under Diaz’s leadership, the training program for new franchisees has been further built out to include both classroom education and immersive, hands-on experiences.
“We have a full day of classroom education and a full day of on-site training where our owners are walking around with a flashlight, describing and using the equipment,” he said. “This hands-on approach ensures that, as our owners go throughout their days, they aren’t just looking for bugs. They’re looking for risks, entry points and other integrated pest management opportunities, and they’re also familiar with and able to describe how their tools work to a client who wants to understand the treatment plan.”
As Hunters-Humbug continues to grow, Diaz will ensure franchisees have the tools and training necessary to exceed the “fly-by-night” perception that some clients have of the pest management industry and develop a relationship-based, science-backed business.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/mosquitohunters.
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
No related articles found
