1851

<a href="https://www.bk.com/franchising/why-BK?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Burger King</a> seems to really enjoy trolling McDonald&rsquo;s, and they&rsquo;re actually getting quite good at it. 

After <a href="https://1851franchise.com/burger-king-offers-one-cent-whoppers-to-mobile-orders-place-at-mcdonald-s-2708611" style="text-decoration-line:none" target="_blank">last month&rsquo;s stunt</a> where downloading the Burger King app within 600 feet of a McDonald&rsquo;s earned customers a one cent Whopper, the chain has struck again, this time with a menu addition that closely resembles McDonald&rsquo;s famous Big Mac. 

The BIG KING XL, however, contains 175 percent more beef and cuts out the middle slice of bread, key differences the chain believes makes the burger a better offering than its competitor.

&ldquo;The BIG KING XL sandwich will make guests want to swap their bread for beef &mdash; literally,&rdquo; Burger King said <a href="https://www.businesswire.com/news/home/20190117005100/en/New-BIG-KING-XL-Sandwich-BURGER-KING%C2%AE?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">in a statement</a>.

To further jab its burger-slinging rival, Burger King is offering a promotion at select restaurants in Chicago today where customers with expired MacCoins (from McDonald&rsquo;s<a href="https://www.usatoday.com/story/money/2018/07/29/mcdonalds-unveils-maccoin-celebrate-big-macs-50th-anniversary/844522002/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank"> 50th-anniversary celebration of the Big Mac</a> last year) can redeem them for a BIG KING XL.

Read the full release <a href="https://www.businesswire.com/news/home/20190117005100/en/New-BIG-KING-XL-Sandwich-BURGER-KING%C2%AE?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>. 

<a href="https://www.instagram.com/p/BsvWjNjH-y2/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=move-over-big-mac-burger-king-launches-rival-big-king-xl-2708933" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Photo courtesy of Burger King on Instagram</a>.

Burger King, Big Mac, BIG KING XL, McDonald's, burger franchise

Move Over, Big Mac: Burger King Launches Rival BIG KING XL

1851 Franchise

“With 175% more flame-grilled beef than the Big Mac, just calling it ‘big’ didn’t really cut it,” the burger chain said on Instagram.

move-over-big-mac-burger-king-launches-rival-big-king-xl

Comfort Keepers

From Coast to Heartland: Why One Comfort Keepers® Franchisee Keeps Expanding

from-coast-to-heartland-why-one-comfort-keepers-franchisee-keeps-expanding

Filta Environmental Kitchen Solutions

Filta Franchise - David Hoover Franchisee Feature - 1851 Franchise

From Stadiums to Sustainability: How David Hoover Is Scaling Impact With Filta

filta-franchise-david-hoover-scaling-impact

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Move Over, Big Mac: Burger King Launches Rival BIG KING XL

MORE STORIES LIKE THIS