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Franchisor Stories

MSA Worldwide’s Kay Ainsley on 2021’s Best Franchise Development Websites

The franchise advisory firm’s managing director discussed design trends, must-have messaging and other insights from this year’s website awards series.

By Ben Warren1851 Franchise Managing Editor

Updated 8:16 AM • 12/29/21

Each year, 1851 Franchise ranks the best development website for franchises among all segments. Our panel of expert judges studied more than 200 websites, critiquing factors such as first impressions, quality of content and ease of use. This year, we sat down with each judge to discuss what they found and their advice for franchise brands hoping to elevate their sales websites.

Today, we speak with Kay Ainsley, Managing Director at MSA Worldwide, a franchise advisory that the International Franchise Association has called, “the leading strategic and tactical advisory firm in franchising.”

Watch the full interview in the video above or on YouTube.

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